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Chapter 1299 Service Providers and Middlemen

Meng Chang did not despise him because of what Tian Mo said, but instead attached more importance to him.

No matter how Tian Mo was before, there must be something extraordinary that the talents that Mr. Pei can discover personally!

Moreover, whether Tian Mo's understanding of the profession of renting an agency is profound, and whether he can give Meng Chang the answer he wants will have to talk about it before he knows.

Meng Chang decided to get to the point: "So, do you have any opinions on the profession of renting a house agent?"

"For example, now people generally have certain prejudices about this profession. Do you think it is a problem of people, a company, or a problem of the entire industry?"

Tian Mo took a sip of coffee, thought for a while and said, "Actually, if you asked me this question when I was an agent, I would definitely not be able to answer it."

"Because I didn't understand anything at that time, and even if I saw many things, I couldn't analyze them."

"But after working as the head of the sales department for a while, under Mr. Pei's words and deeds, I suddenly had some insights."

"Looking back at the experience of being an agent before, I suddenly had some new views."

Meng Chang couldn't help but lit up his eyes.

What's this?

This is all the best!

Originally, Tian Mo could only be regarded as a very bad rental agency.

I only signed two orders a month. If I say that this is not because I am not capable but because I am too conscientious, it is impossible!

But now, Tian Mo can do a good job in Tengda's sales department and is highly praised. It is obviously because he has received the true teachings of Mr. Pei and has become enlightened.

The nature of the work of the sales department is similar.

Tian Mo, who has been enlightened, will naturally gain some new inspiration when he looks back at his previous experiences.

Especially when comparing his experience working in Tengda with his experience working in an intermediary store, you will naturally see the difference.

Meng Chang suddenly looked forward to what Tian Mo would say next.

Tian Mo thought for a while and said, "The sales method taught to me by Mr. Pei is actually the most ideal method."

"Tengda has the best products, and as a salesperson, as long as I introduce the products to customers truthfully and treat people with sincerity, I will naturally leave a good impression on customers and invisibly establish a kind of trust."

"Trust in sales and the excellence of the product itself will naturally not worry about sales."

"Treat people with sincerity and serve sincerely, this is the sales method taught to me by President Pei."

"But I put this sales method into the agency work I had before, but I found that it was simply not feasible, or even out of place."

"Looking back now, the reason why some rental agency attracts people is due to the uneven quality of employees, the reason why intermediary companies are pursuing profits, and the special nature of the entire industry."

Meng Chang nodded happily, and said while taking a small notebook to record it: "We have time, don't worry, you can talk slowly."

Tian Mo continued: "Most people leave bad impressions about various sales and intermediaries, which are left when dealing with specific people."

"The recruitment requirements for similar occupations are relatively low, especially the quality of practitioners of some small black intermediaries is even more uneven, so it is easy to leave a bad impression on people."

"But at the root of it, I think the problems from top to bottom, from industry to company are finally reflected in a specific person."

"The recruitment requirements are relatively low, and the quality of the people I recruit may not be high. I have a low education and cannot make it in an ordinary intermediary company, but I did a good job in Tengda."

"It can be seen that many times it is not a human problem, but an industry, and a company problem. The environment has caused wrong inducement to people, and it is difficult for individuals to change the entire environment. Over time, it becomes the current state. There is a pool of muddy water, and no one can keep it alone."

Meng Chang nodded: "Then what do you think is the root cause of everyone's bias against this industry?"

Tian Mo thought for a while: "It's its operating mode."

"I didn't realize this at first, but after comparing it with Tengda, I understood that Tengda's sales and intermediaries with some small intermediary companies seem to have the same nature of work on the surface, but in fact there is no common feature at all."

"Tengda's sales are service-oriented and icing on the cake. Our job is to objectively introduce the advantages and disadvantages of the product to customers on the premise of excellent products. Whether the customer wants to buy depends entirely on the customer's independent will."

"But the intermediaries of other companies, sales are not like this."

"Their work is inducible, and it is a timely delivery of fans. It is not a timely delivery of charcoal, but a timely delivery of fans."

"They try hard to induce and distort customers' needs, and when customers urgently need something, they use words and other methods to make customers believe that the thing in front of them is what they need, thus promoting transactions."

"What customers need is timely help, but sales are trying hard to sell the fan to customers."

"Just like many real estate agents will hang fake photos online or list information about property that does not actually exist. After seeing this, customers think the house is good, and call to ask, the agent will say that the property is still there, and I will take you to see the house."

"When the customer came, the agent took him to another house and said that the house he had seen had just been booked, but there was a similar one. When the customer came, he had to go and see it."

"The so-called 'almost' is actually a thousand miles away."

"Many intermediaries use this method to promote transactions and find ways to sell those houses with broken decorations and poor environments to customers."

"This is a very common method, and it is almost becoming mainstream. Customers cannot be sure whether the photos they see on the website are photos of real properties, or even the probability is not."

"By concealing and deceiving, the customer will naturally have a memory after being cheated once. If he doesn't want to be cheated again, the bad impression will naturally be formed."

Meng Chang nodded: "Well, I have heard this statement, and it is really annoying."

"So should this be attributed to employees, to companies, or to industries?"

Tian Mo said: "I think it should be attributed to the industry and the company."

"In Mr. Pei's view, agency and sales should be services-oriented industries."

"The main job of many rental agency companies should be to serve tenants, meet the needs of tenants, provide them with high-quality housing and good protection services, and thus obtain commissions."

"But many companies nowadays, such as home groups, are no longer service providers, but intermediaries."

"By store store, monopolize the surrounding housing resources. When the landlord hangs up the information, the agent keeps calling and grabbing the housing resources into his own hands. Ordinary tenants cannot contact the landlord and can only be forced to find the agency and rent a house from the agency."

"Then, the intermediary company uses its advantageous position to sign contracts with tenants, either coaxing or deceiving them, transforming from a service provider to a tenant's owner."

"Even a price reduction for landlords, a price increase for tenants, and maximize profits."

"On the surface, it is a service, but in fact the services provided are not proportional to the actual value. In essence, it is a monopoly of the industry and artificially created information gap to isolate the real demand side, that is, the landlord and the tenant, so as to become a middleman for food at both ends."

"And once this change in nature occurs, from service nature to intermediary, these companies will naturally spawn various kinds of operations in order to make more money."

"As I said before, I cheat customers through fake housing sources, rent them out to many people, decorate them with low-quality materials and rent them at high prices, and even intimidate and extort customers who try to bypass the agency. Various means emerge one after another. Although there are different means due to different companies, large companies are relatively considerate of their face while small companies have no bottom line, in the final analysis, they are all because their nature has long been no longer the service industry, but they have become intermediaries who monopolize channels by any means."

"These tricks are ultimately only one purpose, which is to make more money by doing everything they can, and even fool tenants to sign loan agreements, and then use loans to monopolize housing resources. They have come up with such a desperate plan and have done it without regard to the consequences."

"The reason why many people say that these companies are sucking blood is because the services they provide are completely incomparable to the profits they actually make."

"This is the industry and the company is like this, so the employees under him can only pursue profits and commissions in every way, so they become what they are now."

"If you want to talk about the real initiator, it should be the 'business genius' who first transformed the nature of intermediary business from 'service' to 'intermediaries'."

"What many people do is to create new business models on the surface, but in fact they are mixing rat shit into the pot, making the entire industry messy and making money."

"What Mr. Pei has been doing is exactly the opposite. He has been working hard to replace the mainstream, distorted business model with a new business model, and bring these industries back to the state they should have."

Meng Chang nodded frequently while recording quickly.

After hearing Tian Mo's words, he felt that he was really looking for the right person.

Incisively penetrated the ground, and hit the nail on the head!

Indeed, many people’s bad impression of intermediaries may come from some intermediary with low quality.

But the source of this phenomenon is actually the root problems of the entire large company and even the entire industry.

When the nature of a company changes fundamentally, every employee of its employees, whether voluntarily or not, whether they have to do these things with no choice or because of commissions, will not be any difference.

Many times, bad money drives out good money. What the company wants is tool people who use any means to earn profits. Even landlords and tenants are trying to squeeze them, let alone employees under their own hands.

In this case, many people cannot do such work. After continuous blood changes, the people who stayed are naturally assimilated.
Chapter completed!
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