Wednesday, November 7th.

Meng Chang was sitting at his work station, racking his brains to promote the plan.

He had already found the direction roughly before, but he still couldn't figure out the specific details after more than a day.

The key is that I don't know much about this industry.

Meng Chang has been relatively smooth since she graduated, with a high starting salary, so she just went to high-end communities with high prices when renting a house, and she had basically never been cheated by an agent.

After all, meeting an unreliable intermediary is a probabilistic event, and the more money the person, the less likely he encounters it.

Moreover, even those who have been cheated by the agency may not meet Meng Chang's current requirements.

The so-called being cheated is nothing more than being fooled by the agent to rent a house that he is not satisfied with, or the agent has been talking about the promises given by the train before and he refuses to admit it after signing the contract, or there is a problem with the house being rented halfway through, etc.

These alone are not enough to support Meng Chang to shoot this promotional video.

The effect Meng Chang wanted was that, on the surface, this promotional video was normal, but something was wrong with savoring it.

But if you want to say that the taste is wrong, after a while, I looked back and felt that this movie was fine.

Only in this way can the requirements of Pei's Propaganda Law be completed, but it is obvious that this difficulty is still there.

Without a deep understanding, it is difficult to grasp the degree.

Meng Chang himself definitely couldn't do it. He asked several colleagues in the advertising and marketing department again, but basically he didn't get the answer he wanted.

Because Tengda's employees' benefits are so good, new employees who have just joined the company can live in the dormitory of the Slotch Apartment. After joining the company for a period of time, their financial conditions have improved, and most of them choose to buy a house by themselves.

At most, before joining Tengda, you may have been cheated by other unreliable small agents once or twice, but this is obviously far from enough.

Meng Chang needs such a person: he must have a deep understanding of this industry, be able to dig deep into the essence of this industry being hated, and be very familiar with some details.

Only in this way can the promotional video be shot to achieve the effect Meng Chang wants.

After the search for this department failed, Meng Chang turned his target to the people in charge.

In Tengda, if you encounter problems that your own department cannot solve, then seek help from other departments, and you can often get the full cooperation and strong support from other departments.

As long as the department is connected, there are few problems that cannot be solved.

Meng Chang was also well aware of this and immediately sent a message among the department heads.

"Everyone, the new plan for the advertising and marketing department is facing some difficulties and needs everyone's help."

"Please help me find out if there is anyone in the department who knows the profession of renting a house agent or who has personally worked as a renting agent?"

"If anything, I hope to have a deeper chat. This is very important. Thank you for your help!"

I have to say that the heads of this department in Tengda are still very active, and everyone is very enthusiastic.

Shortly after Meng Chang posted this message, he received a lot of replies.

Zhang Yuan: "I asked, our department does not."

Ma Yiqun: "Most of us are recruiting directly from school, no."

Yu Fei: "We have been cheated of renting a house, but if we have a deep understanding, we have even worked in the intermediary industry... there is no one."

Liang Qingfan: "There are similar positions in Sloth Apartment, but they should not match your needs at all."

The people in charge responded one after another, and all gave negative answers.

To simply say that it was cheated by renting a house, there may be more, but it would be too difficult to understand it in depth.

Because the overall development of Tengda company is relatively smooth, I won’t talk about the old employees who came in early, but most of the people who came in later were tested and selected layers. They are very capable and have no connection with people like Meng Chang’s needs.

Slots apartments are related to renting houses, but everyone knows that the model of sloth apartments is completely different from the traditional rental agency.

Some of the person in charge did not say anything, but the person in charge of the department responded to it.

After all, these responsible people are still suffering in Shennongjia and cannot reply.

Meng Chang was a little sad. He didn't expect that he would get stuck at this step.

Could it be that you can go outside the company and find a rental agency to find out the situation?

But people outside the company may not be trustworthy, and cooperation may not be tacit understanding. Confidential work may also be a problem.

It is best to find this candidate from within the company.

I was struggling and someone replied.

Tian Mo: "I have worked as a rental agency for a while, but... I don't think I am a competent agency, and I don't know if it meets your needs."

Meng Chang couldn't help but lit up his eyes.

Tian Mo?

This seems to be the head of the sales department!

The advertising and marketing department and sales department have similar natures, but you can get closer to each other so that you can cooperate later.

Tian Mo had worked in a rental agency before? That's great!

How could he be an incompetent intermediary if he could become the head of the sales department in Tengda?

This is definitely suitable!

Meng Chang immediately replied: "No problem, where are you now? I'll go find you!"

Someone in the group asked, "It seems that Tian Mo is in the Demon City, right?"

Tian Mo: "I just returned to Jingzhou the day before yesterday. Something needs to be dealt with here. Now I'm in the experience store."

Meng Chang was very happy: "That's right. You can wait a moment, and I'll go there right away!"

...

More than half an hour later, Meng Chang came to the Tengda Experience Store and found Tian Mo.

Tian Mo had previously received an order from Mr. Pei to open a experience store to a super first-tier city, imperial capital, magic capital, and Yangcheng in the country.

The requirements are very relaxed, just open a store before February next year.

In fact, Tian Mo could choose two stores to prepare together, but he thought it was more adventurous, so he chose Magic City first.

After all, Magic City is an economic center with a developed economy. It also has the early preparation of physical industries such as fishing Internet cafes, wind logistics, and hosting gyms. To build this experience store, you can get some support from other departments.

Tian Mo's attitude is to actively prepare and leave enough in advance, not to open the store quickly, but to be safe.

Although the experience store in Jingzhou was left to Zhuang Dong, Tian Mo was still a little worried about his good brother. He went back to Jingzhou every few days to ensure that there was no problem with the experience store in Jingzhou, and also went home to see his parents.

After all, the experience store in Jingzhou is the base camp, and all sales personnel in the future have to be transferred from here.

This time I returned to Jingzhou, I happened to catch up with Meng Chang's incident.

Meng Chang and Tian Mo did not go to the experience store, but chose to find a cafe in Yuandatiandi Shopping Mall opposite, and chose a location by the window to drink coffee and chat.

Because there are too many people in the experience store, it is difficult to chat quietly.

Meng Chang couldn't help but sigh: "The experience store has been open for so long, but it's still so popular?"

Logically speaking, it is impossible for the experience store to be popular all the time, at most it will be popular when new products are released.

The traffic of people in normal times should gradually stabilize.

But recently, Tengda has not launched any new products, and all departments are in a state of holding their big moves, and the experience store is still full, which is a bit outrageous.

How popular is it?

Tian Mo smiled: "This is mainly because of the location selection problem."

"Because there is a venue for GPL competitions across the country, the audience who watch the competitions will go to the experience store after watching the competitions, so the traffic volume has been maintained at a relatively high level."

Meng Chang asked: "But there should be no GPL competition recently, right? The Global Invitational Tournament seems to be about to start."

Tian Mo nodded: "There is indeed no GPL game, but there are offline watching activities."

"This time, the e-sports business department said hello in advance, and offline viewing activities have been arranged in many places, so that viewers who cannot go to Europe can also feel the atmosphere of watching the game on site."

"The GPL venue, the big screen outside the experience store, and some theaters including the Shenhua Film and Television's cinema, have all organized offline viewing activities."

"This screen is the largest, and the square outside can accommodate a lot of people. Of course, it is an important place for offline watching games."

Meng Chang nodded and once again realized the power of the linkage between Tengda departments.

Even if GOG goes abroad to host a global invitational tournament, its popularity in China will not diminish at all. This is all thanks to the deep foundation laid by Mr. Pei.

After a few simple greetings, both sides got to the point.

Meng Chang briefly introduced his needs, and the general idea was to understand what the most annoying thing about renting a house agent was. He had to find a way to incorporate these contents into the promotional video.

To take advantage of the effect of making the secret, you must leave another interpretation angle to facilitate the reversal in the future.

This requirement is actually very complicated, and it can be said to be twists and turns. Any problem with any details will lead to a complete deviation in the entire publicity plan.

If you go astray, the publicity plan will naturally fail.

After hearing Meng Chang's request, Tian Mo couldn't help but frown slightly and his face was solemn.

"There is such a high requirement?"

"I was only considered the worst rental agency before, and I negotiated two orders in total. One of them was lucky and the other was given to me by someone else..."
To be continued...