Ace is pretty good.”

Li Yiwen was even more confused and immediately retorted: "Isn't it right? Konka and Caihong are busy competing for the position of the leader in the color TV industry. They are the leading companies in the industry. Why do you think they can't do it? What's more, Ace

That’s all, you actually think highly of Skyworth?”

This doubt is not unreasonable. At this time, Skyworth Group was deeply involved in the dispute between the founder and professional managers. Lu Qianghua, who was in charge of sales, led the team to leave collectively, causing the entire Skyworth to become in danger, and many people were not optimistic about it.

the future of this company.

To use a more vivid metaphor, the situation faced by Skyworth at this time is like Liu Bei just taking Jingzhou, Zhuge Liang took Guan Yu and Zhang Fei to change jobs. Who can withstand this?

You know, Lu Qianghua is not an ordinary person. He can be said to be the biggest contributor to Skyworth Group becoming what it is today.

Lu Qianghua created the "Lu's Model" in the home appliance company, which is the shareholder-customer marketing model. He is a top master who truly takes marketing to the extreme.

As a result, such a person was suddenly squeezed out by Huang Hongsheng, the boss, and the two even went to court.

Now many colleagues in the color TV industry are waiting to see Skyworth's joke, thinking that without Lu Qianghua, it is only a matter of time before the entire company goes bankrupt.

"Cousin, do you think highly of Huang Hongsheng?"

After hearing this, Lu Yiming shook his head decisively: "That's not true. His ability to do business is barely even passing."

Li Yiwen was puzzled: "Then you are still optimistic about Skyworth?"

Lu Yiming smiled and said: "Although Huang Hongsheng is not good at business, he has a good vision and has led Skyworth onto the right path."

"What is the right path?"

Li Yiwen also heard about Huang Hongsheng's entrepreneurial experience. Although Skyworth is now considered a big business, in fact, in the first few years, under Huang Hongsheng's management, Skyworth was heavily in debt and was on the verge of bankruptcy three times.

It can be seen that his operational level is really not that good.

Lu Yiming explained: "Huang Hongsheng may not have the ability, but he is indomitable and would rather die than surrender. This quality is commendable. What's more, as an entrepreneur, ability is not the first priority. The key is to follow the right path."

"In the most difficult time of Skyworth, Huang Hongsheng still did not give up technology research and development, and even spent a lot of money to poach the technical backbone of the development department of Xunke Color TV at that time, and sold 15% of the company's shares to incorporate them into the company, allowing the company to gain

We received strong technical support. Nine months later, Skyworth developed the world's leading third-generation color TV, and won its first large order of 20,000 units at the German Electronics Show, conquering the world with its technology.

The European market has successfully emerged from a desperate situation."

Recalling that Lu Yiming often talked about "technical route", Li Yiwen suddenly realized: "So this is why you are more optimistic about Skyworth?"

Lu Yiming nodded matter-of-factly and said: "Yes, Lu Qianghua's marketing ability may have helped Skyworth embark on the fast track of development, but Skyworth's success is based on technology research and development. Therefore, Lu Qianghua's departure may have a certain impact on Skyworth, but as long as

Skyworth will not give up its advantages in technology research and development and will still have great potential in the future."

Later, he said with regret: "On the contrary, the performance of Konka and Caihong was too poor. What's the use of relying on price wars to become the leading companies in the industry? Selling one unit will result in a loss in technology research and development."

The investment is getting lower and lower, and it is destined to be eliminated by the market in the future.”

After listening to Lu Yiming's analysis, Li Yiwen felt that it made sense. After all, the color TV industry is no different than other industries. It is a technology-intensive industry, and there is no future in a price war.

Just like domestic mobile phones in the future, who will become the industry leader by fighting price wars?

A high-tech enterprise must look like a high-tech enterprise and use fancy marketing methods all day long. Even if it can win for a while, it is destined to be short-term.

All kinds of thoughts were spinning in his mind. Li Yiwen suddenly remembered something and laughed: "According to what you said, now that Skyworth's stock price has plummeted, can we start to take advantage of it?"

Lu Yiming smiled in surprise, and then joked: "Cousin, this is indeed your specialty. Not bad, I think it can be eaten."

Xiangjiang, Skyworth Group Headquarters.

Huang Hongsheng's face was filled with clouds. At this time, Skyworth Group was in a state of turmoil. If he failed to do something right, he might have to go through bankruptcy again.

Lu Qianghua's departure was a fatal blow to the company.

You must know that the original Skyworth was just a second-rate company in the color TV industry. It was Lu Qianghua who relied on his strong sales capabilities to increase Skyworth's turnover from 700 million per year to 4.3 billion, a full six-fold increase.

More than enough!

The two people who were once "in harmony with each other" are now at odds with each other. Lu Qianghua was so angry that he took 150 of Skyworth's sales staff to find new jobs, causing the company's sales system to collapse.

Unfortunately, now is the critical moment when the color TV price war is in full swing. Under the double blow, let alone people outside who are not optimistic about Skyworth, even the employees within the company are worried and don't know whether they can still get their salary.

several months.

Huang Hongsheng, who was worried about this, couldn't help but regret that he should not have attacked Lu Qianghua without any preparation.

Just when he was frowning, his subordinates rushed to report and said: "Mr. Huang, there is someone in the market who is buying up Skyworth's stocks in a big way."

When Huang Hongsheng heard this, he was not at all happy, but rather frightened.

Could it be that Lu Qianghua got a sum of funds and wanted to take action against Skyworth?

"Quick, let someone investigate the source of the funds! Who wants to acquire Skyworth?"

At this time point, Huang Hong had to be suspicious of such a large sum of money.

If Lu Qianghua had done this, let alone buying Skyworth, even if he just returned to the board of directors, it would be enough to make Huang Hongsheng the laughing stock of the entire color TV industry.
Chapter completed!