Chapter 591 If you can’t beat me, just join.

Author: Linjiangxian

Chapter 591 If you can’t beat me, just join.

The white goods industry collectively exploded in production capacity at the end of the 20th century and the beginning of the 21st century. The three major products suddenly changed from sewing machines, bicycles, and radios to televisions, washing machines, and refrigerators. The voucher purchase system was abolished just seven years ago.

, many light industrial products now have overcapacity.

The pile of products planned soon led to the start of a price war between industries. After all, everyone has similar technologies and costs. If you want to seize the market, you can only make a fuss about price.

In order to occupy a higher market share, everyone is working hard to innovate crazily. Whatever breaks the bottom line of the industry and whatever the price is, I will appear on the stage after you sing it.

However, just as everyone was fighting inextricably, someone suddenly discovered that one company was silent.

Although the price war is started by Rainbow, Ace is also the main force participating in the war. The price is active every day. The desperate posture is not inferior to Rainbow at all.

As a result, in the past few days, the trump card has actually stopped!

Not only are there no more advertisements, even the previous discounted prices are gone!

Many people thought that Ace was going bankrupt because they couldn't stand it any longer, so they broke the jar. When they arrived at the store, they found that the counters were in good condition. Some people even went to visit their factory and found that the factory was not only operating normally, but even

Some employees complained about having to work overtime.

As soon as this incident came out, it immediately aroused everyone's curiosity.

He stopped fighting a price war and expanded his production capacity. When did this trump card become so awesome?

Sales surge?

This is unscientific. Even if you can't beat the competition with price reduction promotions, now you are selling better at the original price?

The first person to notice something was wrong with Ace was the Konka Group in Pengcheng.

The boss, Chen Weirong, made a phone call to Li Dongsheng. Relying on his status as an old college classmate, he directly said: "Old Li, what's going on with you recently? You're so low-key. It's not like your previous style. Could it be that you're a coward?"

?”

Both of them are graduates of the Radio Department of South China University of Technology, and they are in the same class. Together with Huang Hongsheng of Skyworth Group, the three of them are collectively known as the "Three Musketeers of South China University of Technology".

It is quite a story that three of the founders of domestic color TV companies were classmates.

However, in the face of his old classmates, Li Dongsheng remained tight-lipped and tried to smooth over the matter slowly: "Winning a price war like this is not the answer. You guys, Kangjia and the Caihong family, have great businesses, and our trump card can't compete, so we won't compete."

Chen Weirong frowned. He didn't believe that Li Dongsheng was really scared. But for a while, he couldn't get anything out of his old classmate, so he had to give up and hang up the phone after chatting for a few words.

Li Dongsheng wanted to keep it secret so that the ace could always live alone, but paper could not cover the fire after all.

After all, the export of 100,000 TV sets amounts to more than 200 million yuan. How could such a large foreign trade order be hidden from the media who are all-pervasive?

Soon a reporter got the news from the customs, and then reported the matter with a stroke of a pen, praising the trump card, thinking that it was a win for the country and successfully opened overseas markets for domestic TV sets.

Li Dongsheng couldn't laugh or cry when he saw the news. Although the newspapers were full of praise for him, he was the boss of a large company and there was no shortage of people around him to flatter him. In addition, the matter itself could not be disclosed to the outside world, so he just wanted to keep silent.

To make a fortune, I wish no one knew about it.

As a result, now, as soon as the news comes out, everyone knows it, and there is no way to hide it.

"These reporters are really busy. Hey, I don't know how long this unique business can last?"

Li Dongsheng felt very unhappy when he thought that he had just enjoyed himself for a short time, and that he might have to start a price war with others again like before.

Two days after the report came out, Konka’s Chen Weirong roped in Huang Hongsheng from Skyworth Group, and the two of them went directly to Huizhou to investigate.

Chen Weirong angrily walked up to Li Dongsheng: "Well, Li Dongsheng, you even hid this from me, an old classmate, how unloyal you are!"

Huang Hongsheng, who had just come back from Xiangjiang, also complained: "Old Li, you are not very interesting. Are you guarding us like thieves?"

Faced with the menacing two men, Li Dongsheng knew in his heart that this matter could not be hidden from them. With the energy of the two of them, a little investigation would be able to get to the bottom of it. If the time comes to spread the word to the outside world, everything might go wrong.

Can't close the game.

After thinking about it, Li Dongsheng said: "Hey, this matter is a long story. I wanted to make a little money safely, but I didn't expect to be targeted so quickly. I can tell you what happened, but this

This matter is too big for you to handle, so it's best not to talk about it outside."

Upon hearing that Li Dongsheng was willing to confess, Huang Hongsheng immediately smiled: "Don't worry, as long as you tell us, we will make money with you and we will never steal your business. This is okay, right?"

Chen Weirong also vouched for it: "We are not three-year-olds anymore, how can we still not understand the priorities of things? We just come here for money and have no other intentions. As long as you can take us with you, we can contribute to the news

Press it down."

Chen Weirong's last condition moved Li Dongsheng, and he said: "Okay, this is what you said. I asked the richest man in Lu for help, and sold the TV to the United States through some channels in Mexico. The shipping price was three or four.

One hundred US dollars per unit, which is a little more expensive than the domestic retail price.”

"I lost..."

"Really or not?"

Although what Li Dongsheng said is somewhat ambiguous, can Chen Weirong and Huang Hongsheng still not understand after they have been fighting in the world for so many years?

However, the two of them were shocked not only by Li Dongsheng taking such a bold channel, but also by the terrifying price!

You know, the current factory shipping price is only about 40% of the terminal retail price, which means that more than half of the price increase occurs in the middleman link. Now it is better, not only are there no middlemen to make the difference, but the shipping price is more than

Domestic retail prices are high, what is the concept?

Rounding it all off, if you sell one TV, you can earn money for several TV sets, and what you get in return is foreign exchange!

This is exactly what Qin Shihuang did when he touched the wires.

Li Dongsheng said with a helpless expression: "Now that things have come to this point, can I still lie to you?"

Huang Hongsheng noticed that Li Dongsheng mentioned Lu Yiming, and couldn't help but ask: "You just said that the richest man Lu helped set up this channel?"

Speaking of Lu Yiming, Li Dongsheng was filled with emotion: "Yes, the richest man Lu said that we are all entrepreneurs from Xia State. There is no point in doing business in China. There is no future in just grabbing the market at a low price. If you want to grab it, go to Europe and the United States."

In the markets of developed countries, we can make money and improve the manufacturing level of our country."

After hearing what Li Dongsheng said, Huang Hongsheng exclaimed: "This is the pattern of the richest man in Lu. If you want to revitalize the manufacturing industry, you must first get rid of the label of low-price OEM and keep the profits tightly in your own hands. Only then can you

We have the capital and motivation to upgrade the industry. Needless to say, I will go to Mr. Lu for help right now!"

He stood up to leave, but Chen Weirong quickly followed: "Take me with you."

Li Dongsheng quickly said: "You two, don't forget what you promised me. It won't be good for us if this is publicized, and it might cause a diplomatic dispute."

Chen Weirong said with assurance: "Don't worry, at least tomorrow night, I guarantee that no one in the market will discuss this again."

It was the end of the year, and there were only a few days of classes left anyway. Lu Yiming simply stopped going to school, and took Li Yiwen and two of them to various companies to do accounting.

After answering a phone call, Lu Yiming felt bad all over.

Seeing Lu Yiming's depressed look after answering the phone, Li Yiwen asked: "What's wrong? What happened?"

Lu Yiming complained: "Just now Konka's Chen Weirong and Skyworth's Huang Hongsheng called me and asked me to help."

Li Yiwen asked casually: "Are you still friends with them?"

Lu Yiming curled his lips and said, "What a shitty friendship, I've never even met them."

Li Yiwen asked: "Then what help do they come to you for?"

Thinking of the recent sales of Ace TV sets in the United States, Li Yiwen suddenly came to his senses and asked: "Don't they all come to you to help sell the products to North America?"

Lu Yiming let out a long sigh and said, "Yeah, I don't know which evil guy exposed this matter. Now Konka and Skyworth are relying on me."

Li Yiwen gloated and said, "You deserve it. Who asked you to come up with the bad idea?"

Then, he asked seriously: "Are you going to help me with this? I always think it will be very troublesome."

Lu Yiming sighed: "It's just a little effort. It's also good for the development of our country's manufacturing industry. Please help if you can."

In this kind of thing, helping others is helping yourself. After all, promoting the development of the domestic electronics industry will also be beneficial to the future of several technology companies under Lu Yiming's name.

For example, keying computer monitors, future smartphone screens, etc., can support domestic manufacturers and allow them to make money for research and development, which is helping to upgrade the industrial chain.

Li Yiwen said with some sarcasm: "Aren't these CEOs in the color TV industry very good before? They were cheered by everyone wherever they went, and they often made headlines in newspapers and media. They were so famous. How come they are all like this now?

Are they all coming here to beg you humbly?"

Lu Yiming smiled and said: "Do you know how much loss our Xia country's entire color TV industry has incurred this year because of the price war?"

Li Yiwen sneered: "Tsk, I'm not a color TV maker, how would I know?"

Lu Yiming stretched out the index finger of his left hand and the palm of his right hand, and said an astronomical number that almost scared Li Yiwen to death: "Fifteen billion."

"I'll go, so many?"

Li Yiwen was so shocked that he couldn't speak for a long time. This was 1.5 billion, and it was only direct economic loss, and other collateral losses were not included.

The competition among major companies has led to a large surplus of color TV products on the market. It can be said that no company is the winner in this vigorous price war.

Even Konka, which relies on price wars to seize the largest market share, is no exception.

Regardless of the fact that Konka was able to top the domestic color TV sales list for five consecutive years from 2003 to 2007.

But that's just the beauty on the surface. In fact, Konka has been losing money year after year, so much so that it has to sell land to pay off its debts. Gradually, it gets worse and worse, so much so that it disappears from the market, and there is no longer any product that can attract attention.

.

Lu Yiming was also quite emotional at this time, and directly made judgments about the two leading companies in the color TV industry: "Domestic home appliance companies, Konka and Caihong are basically finished. On the contrary, in the second echelon following them, Skyworth and Caihong
To be continued...