Each year comes with age, and with each age comes prosperity.

After the Spring Festival, the business of the California Beef Noodle King in Dongsi, Jingcheng became increasingly bleak.

No one expected that this fast food restaurant, which had only been open for four months, would decline so quickly.

Moreover, even if the company takes the initiative to lower prices, it will not help the business at all, as both turnover and the number of customers are further reduced.

The number of customers who are now willing to take risks and get ripped off every day is less than 30% of what this store did when it first opened.

Anyone who works in catering can estimate it, which is almost the breakeven line.

This result is really lamentable. The speed from prosperity to decline has set a record for the catering industry in Beijing and is enough to become a negative example for the fast food industry.

So in order to save the business, the boss had to make corresponding changes.

This time the price did not drop any further, but considering the wallets of customers, the California Beef Noodle King finally gave up his arrogant attitude.

The noodles they sell are divided into large and small bowls, with small bowls of noodles costing three and a half yuan and large bowls of noodles costing five yuan.

In addition, the store is also working hard to enrich its business varieties.

It turns out that the store only sells two staple foods: signature beef noodles and spicy beef noodles.

Now there is a kind of shredded chicken noodles.

From the original two types of cold dishes, shredded potatoes and shredded kelp, four new options are added: yuba, cucumber, boiled chicken and kimchi.

It can be seen that the California beef noodle king in the United States is a little panicked and is facing increasing business pressure.

In order not to fall into the situation of losing money and making money, I probably tried every trick I could think of.

But even so, it didn't achieve much improvement.

After all, the price-performance ratio of the product is there.

The price is too expensive and there are no mature products with real good taste.

You can't earn repeat customers just by relying on gimmicks, which has always been the biggest shortcoming of this store.

To put it bluntly, it's just a noodle shop.

Even if it is named California, it is not difficult for people to identify its essence at a glance.

No matter how stupid the people in the capital are, they are still not fooled by a store owner using a "California pickle".

Now that there is a gingerbread man for comparison, and the mysterious "California, USA" filter is broken, this noodle shop still wants to earn a high premium by converting exports to domestic sales. It is very difficult.

In comparison, the situation in Kentucky in Qianmen is much better.

After all, it is still authentic American fast food.

The taste of original chicken is still very different from the Chinese fried eight pieces.

Moreover, the decoration and facilities of the Kentucky store are also relatively fashionable, and the standards of hygiene and service are impeccable.

The relatively mature management method is Kentucky's core competitiveness, and it can still provide considerable emotional value and food enjoyment for some customers who are not too concerned about price.

At present, the third floor of KFC still receives orders for weddings of hundreds to dozens of people every weekend, which speaks for itself.

But it cannot be denied that because of the Gingerbread Man, an unconventional competitor, Kentucky's business situation is also gradually going downhill.

Since the Spring Festival, Wang Dadong has discovered that when the store opens early every day, there is no queue at the door of Kentucky.

Most of the time, empty seats can be found on both floors of KFC.

Only at lunch and dinner, it can restore the lively scene of customers filling the door for more than an hour, but it can't restore the grand scene when it first opened, with the queue stretching for more than a mile.

From the time it reopened after the holiday to March 10, actual revenue fell even more sharply.

Kentucky only earns an average of 20,000 yuan a day, and its average daily turnover has dropped by almost half. How can people feel comfortable in this situation?

The most irritating thing is that more and more customers come here with drunkenness and not the purpose of drinking.

Because there are so many people queuing up in front of the Gingerbread Man, there are often several people going back and forth, leaving only one person queuing up. Others have gone to Kentucky to rest. They have no intention of going to Kentucky to spend money, they just use a place to shelter from the wind and wait.

This was so insulting that it almost turned Kentucky into a waiting area for gingerbread men.

In short, Wang Dadong knew very well that waiting in vain would be tantamount to slow death.

He must break through the situation quickly and find a way to break out as soon as possible.

Otherwise, how could he realize his fast food empire?

How could he possibly become a partner in the company?

What else is he talking about about the future and his ambitions?

However, as more attention is paid to the Gingerbread Man, more investigations are conducted, and more information is learned.

Wang Dadong became more and more disappointed, more and more panicked, more and more afraid, and more and more chilled.

Because the gingerbread man seems to be his natural nemesis. He has no shortcomings at all and seems to surpass him in everything.

According to Wang Dadong's investigation, the owner of this fast food restaurant, whose surname is Shen, is also a Chinese American.

In other words, Gingerbread Man can enjoy joint venture tax benefits just like Kentucky.

Moreover, Shen Cun himself is not an outsider in the catering industry. He also opened a restaurant in the United States.

Even though he opened a Chinese restaurant, Shen Cun grew up in the United States and was no stranger to Western food and American fast food.

After all, the fast food industry is such a simple thing.

After many years of development in the United States, its operating model has matured, and the market has long been divided up by several giants.

For people who have lived in the United States for a long time, even if you are an immigrant, it is no longer a secret and there is no mystery at all.

This Shen Cun obviously knows how to play the fast food industry, and he even has further improvement measures.

In fact, Wang Dadong never expected that Gingerbread Man would have so many dishes.

But there wasn't even a knife in the kitchen, and everything was served hot.

In this way, labor expenses are less than in Kentucky, and the efficiency is extremely high.

Only one waiter can meet the needs of five or six tables of guests and complete cooking, serving and cleaning tasks independently.

This move simply amazed him, and he even fell to the ground in admiration.

Not only that, but Gingerbread Man also has a scale effect thanks to its huge capital advantage.

There are five restaurants since its opening. All dishes and drinks use local ingredients, and only condiments are purchased overseas in large quantities.

These long-term costs are much lower than those of Wang Dadong's Kentucky.

The more money you have, the more money you save.

Moreover, they have also put great thought into the location, decoration, and tableware of the restaurant. The standard is close to that of a formal Western restaurant, but it is much more upscale than Kentucky.

But the prices of the dishes are so cheap.

What is this called?

This is spending money wisely.

So where does Wang Dadong’s Kentucky have any chance of winning?

To be honest, even if he lowers the price to the point where he vomits blood, he still doesn't have the same price advantage as others.

What's more, even at such a price, people can still make a profit, not a small profit but a big profit.

How can he compete with others?

Wang Dadong didn't know whether his competitor's touching speeches in the newspaper were sincere.

But he couldn't deny that, "Really delicious food should be cheap and delicious." This sentence, uttered from Shen Cun's mouth, has an irresistible appeal to customers, and easily won the hearts of the people in the capital.

Heart.

Regardless of whether you are a fan of Western food or not, you will think that Gingerbread Man is a conscientious company and have a favorable impression of it.

Just for this reason, Gingerbread Man has already established itself in an invincible position in the mainland market and has been prosperous for several years.

He even believed that if Shen Cun could reversely transport this fast food operation model back to the United States.

If not done well, several fast food giants will be in a hurry and dumbfounded, and it is very likely to grab a place in the US market that is already firmly controlled by these giants.

Anyway, Wang Dadong had complicated emotions towards Shen Cun, his powerful rival.

I hate this opponent, but I also admire this opponent, and I feel helpless that I can't help but be so good at it.

But the good thing is that Wang Dadong is not an incompetent person. After all, he is a fast food expert with considerable experience in the industry.

By analyzing the Gingerbread Man's business model, he not only opened his eyes, but also learned some new things from his opponents.

And after thinking hard and digesting these things, I finally found a key to solving the problem from the gingerbread man, that is, the gingerbread man is too dependent on the supply chain.

The Gingerbread Man's model is to use capital advantages to make small profits but quick turnover. Only a certain number of stores and a certain level of sales can be maintained in order to maintain healthy operations.

A sound supply chain is almost the lifeline of the gingerbread man.

This is also the source of this company’s advantage in maintaining high cost performance.

This means that although Gingerbread Man has full advantages in the capital, it also limits the company to the capital.
To be continued...