After a brief moment of shock, the sense of superiority in their hearts was immediately ignited.

This is how Phoenix should be.

A B-class car fucks your B-class car!

It doesn’t matter how awesome Zesla is.

Just do it and it’s done!

“Boss, I think there’s nothing wrong with a B-class car driving a Zesla model 3!”

“Wang Dachui from ‘Hammer Parts Factory’ drives a Model 3. I personally tried it and it’s not that awesome!”

"Don't talk about B-class cars, I think if we use A-class cars to compete with Model 3, we have a chance to win!"

Hu Lai laughed twice. Factory Director Zhang has experienced so much with Hu Lai and has gradually developed confidence in Phoenix products.

Although Zhang Feiyang on the side was not as excited as Director Zhang, he nodded frequently. When he saw Hu Lai's questioning look, he thought for a moment and said:

"Boss, I also think that the first model has no problem matching the standard model 3."

"The annual sales volume of model 3 is there, which proves that there are many consumers at this level and price."

"I have recently studied the advantages of Zesla, and the biggest gap between our Phoenix and them is nothing more than..."

“It’s nothing more than fan base and reputation!”

After speaking, he paused for a moment, with a disdainful smile on his face:

"And Zesla's so-called luxury brand advantage, haha..."

"I won't talk about China. Overseas, Phoenix is ​​also a luxury brand!"

"The regular versions of 'Rainbow 1' and 'Rainbow 6' have become representatives of high-end luxury brands in electric motorcycles abroad."

“As for our limited edition ‘Rainbow 6 – Breaking the Waves’, a limited edition electric motorcycle priced at US$200,000 each, it has already been hard to find!”

Luxury brand, who is not a luxury brand?!

It was a rare occasion for Zhang Feiyang to use foul language, and his disdainful chuckle aroused everyone's laughter.

And the sentence "Our Phoenix is ​​also a luxury brand" was so confident that Li Kenan couldn't help but be startled.

"Ha ha!"

Hu Lai was very satisfied with Zhang Feiyang's answer, and he had this plan in mind when he appointed Zhang Feiyang as CEO of Phoenix New Energy Vehicles.

Although Zhang Feiyang is not familiar with the new energy vehicle industry, he has a very clear view of Phoenix's brand positioning and is very confident in Phoenix's technology.

Naturally, under the leadership of Zhang Feiyang, it will also bring an innate sense of superiority and confidence to the entire Phoenix New Energy Vehicles!

When Phoenix enters the new energy vehicle industry, it really needs this sense of superiority!

How can it change Chinese people's inherent impression of domestically produced cars if they are not superior?

If it is not superior, how can it demonstrate the high-end brand positioning of Phoenix?

If you are not superior, how can you make the Chinese feel that you are competent enough? Full of face?

Even though you are still timid with all the black technologies provided by the system and don’t have enough confidence, that’s not even high-end!

In Zhang Feiyang's eyes, I am the best in the world!

Zesla is a bitch!

Hu Lai nodded and said to Li Kenan:

"Ke Nan, your idea makes sense."

"Zesla is indeed very competitive, but we Phoenix also have the advantages of Phoenix!"

After comforting Li Kenan for a few words, Hu Lai saw that everyone had no objections to the benchmark Model 3, and then began to discuss the details.

There are no weaknesses in the three most important components of a new energy vehicle: battery, motor, and electronic control.

Phoenix currently uses the blade battery provided by BYD, and the motor is also a permanent magnet synchronous motor provided by BYD. Although these two have no obvious advantages over Zesla, they also have no obvious weaknesses.

As for electronic control, Phoenix's CCSR electronic control technology has an absolute lead.

Phoenix has already tested it internally. Even if it uses the same 55KWH battery as the Zesla model 3, the battery life of the Phoenix can far exceed the 550KM of the model 3, reaching 750KM!

Not to mention that Phoenix’s blade battery has better battery life...

As for the chassis, Phoenix has absolute black technology. The B-class chassis technology of the F10 series can completely solve the problems of ride comfort and control!

The remaining assisted driving technology, driverless autonomous driving technology, voice assistants and in-vehicle systems...

Sorry, Zesla's technology is good at crushing other car companies, but it encounters Phoenix's in-vehicle system and driverless autonomous driving technology.

That's a younger brother.

After a simple calculation, Zesla's only remaining advantages are exterior design, quality control, interior decoration, and so-called branding.

A few people are confident that the high-end automobile production line imported from German Siemens can solve the problem of quality control very well, and the rest is exterior design and interior!

However, this problem is not difficult.

Over the years, the appearance and interior of domestically produced cars have completely caught up. The interior of a 100,000 yuan car can beat the interior of a joint venture car of 200,000 yuan.

Zhang Feiyang took the initiative to take over the design and interior issues, and ultimately how to compete with the Zesla brand.

This problem is actually the biggest problem of domestically produced cars.

Consumer face issue.

The quality of domestically produced cars has indeed been very good in recent years. For example, Geely Automobile, many of its models are very good and high-quality models.

But in the end, it was because of its inherent brand image that it had to create sub-brands such as Lynk & Co.

The actual reason is to position the sub-brand as high-end and sell it more expensively.

To put it bluntly, this is the inherent impression.

A brand new Audi A3 priced at over 100,000 yuan and a BYD priced at over 100,000 yuan are placed in front of you. Which brand do you think is more prestigious?

No need to think about it, most people will choose Audi.

This is brand positioning and brand influence.

After some discussion, Hu Lai finally decided to publicize it!

Phoenix cannot keep a low profile!

Once it keeps a low profile, Phoenix can easily fall into the trap of domestic car brands.

"Everyone, we have never carried out high-profile publicity whether it is electric motorcycles or tricycles."

"But this time, we have to be high-profile. Taking advantage of Phoenix's current popularity and public opinion on the Internet, we directly promote Phoenix as a high-end brand."

"The first impression that will be given to all consumers across the country is that Phoenix is ​​a high-end brand and produces high-end cars!"

"Phoenix Auto is the world's top luxury car brand!"

Damn it!

So crazy!

High-profile promotion, the world's top luxury brand!

Turtle, if Mr. Hu’s words are posted on the Internet, won’t he be criticized for overestimating his abilities?

Everyone was stunned. When Hu Lai mentioned the benchmark model 3 before, everyone understood Hu Lai's idea of ​​​​high-end products.

However, I still didn’t expect that Hu Lai would directly show his sword and publicize it!

No more pretending, I'm showing my cards.

However, if Fenghuang is defeated, it will be a black spot for Fenghuang's life!

Several people were startled for a moment, and then felt their blood surge with excitement.

Although not a single car has been sold yet, it’s a bit crazy.

but I like it!

"I agree! Just do it!"

"I think it's okay, it must be publicized in a high-profile manner!"

"Kill him!"

"..."

In just a few words, a few people decided on the positioning and publicity strategy for Phoenix's first model.

Zhang Feiyang began to work on the exterior design and interior design, and Li Kenan began to develop the chassis, configuration, power combination, etc. of the F10 series B-class car.

The previously designed and developed A-class cars are also continuing to be mass-produced, but they are only used to enrich Phoenix car sharing models.

Song Yang, who attended the meeting, was overjoyed. Once Phoenix Sharing Cars increases the launch of A-class vehicles, it will undoubtedly be very good news for the expansion of Phoenix Sharing Cars.

After everyone settled on the details, they went about arranging their work.

Phoenix's external promotional animation CG and posters began to be produced, and Hu Lai was determined to make a big move.
To be continued...