Chapter 150 To be honest, it’s just for drying edamame 3 (please subscribe)

It is well known that Hu Lai attaches great importance to Phoenix New Energy Vehicles.

Not only because Phoenix New Energy will be Phoenix's second profit pillar, it must provide enough profit cash for the Phoenix factory, but more importantly.

It is no exaggeration to say that the new energy automobile industry is the largest investment opportunity in the next few decades and the most important industry. He cannot afford not to pay attention to it.

Think about it.

Now in Yanguo, why are Huawei, Rice, Evergrande, Alibaba, etc. so eager to get involved in building cars?

Why did Accountant Jia quit LeTV and had to go to PPT to build cars? Even in America, with such a bad reputation, he could still get billions of dollars in investment?

Why does Evergrande not engage in real estate and invest in building cars?

Why does Gree want to build cars instead of air conditioners?

Why?

Energy conservation and emission reduction, climate warming, and new energy sources in the future are all just external factors.

The only factor that really makes so many companies eager to participate is because the future pie of the new energy automobile industry is too big and the future is so bright.

For example, in Yanguo, once traditional fuel passenger cars can no longer be produced after 2030, that means that all previous sales of fuel vehicles will be converted into new energy vehicles!

This sales volume is an increase of hundreds of millions or even billions of vehicles!

In addition to the increase in the car itself, there is also an important profit explosion point.

Ecological chain and traffic entrance.

This is also what Rebus and Accountant Jia have been pursuing!

The important thing is that compared with the traditional automobile industry, the threshold for new energy vehicles is indeed not high.

There are no engine or transmission constraints. Batteries, motors, electronic controls, and chips all have mature supporting equipment. You can buy everything!

Even for car manufacturing, there are OEMs that can provide production.

How many entrepreneurs can hold on to such a low threshold and extremely high rate of return under the support of the entire industry chain?

And this industry, at least in the capital market, did not disappoint.

According to last year's Forbes rankings, Zesla CEO Elon Mask became the world's richest man with a net worth of US$199 billion.

In Yanguo, among the 10 entrepreneurs whose wealth has increased the most this year, 8 of them are related to new energy vehicles.

This is enough to make capital crazy.

Of course, with such a high rate of return, the risks are also very high...

Ideal, in the future, Xiaopeng, a pioneer in car manufacturing, has already suffered tens of billions of losses in a row...

And a leader like Zesla lost $860 million in 2020, with a loss of $1,700 per vehicle, and it has only just recently started to make a profit.

If the leader Zesla is like this, let alone Gree Yinlong, which lost 3 billion yuan and sold more than 2,000 vehicles in the last year.

Evergrande has invested more than 50 billion, but it has not yet been able to produce a single car...

Even companies like Phoenix, which have sufficient cash flow and have not started building cars yet, but have simply set up production equipment, have already felt that their finances are a bit tight some time ago.

Therefore, Hu Lai was very cautious about Phoenix's first model.

Hu Lai's original idea was to launch an A-class car first and then develop it slowly.

but……

After the FH0008 incident, Phoenix suddenly stood in the forefront of public opinion. Public opinion, word-of-mouth and brand positioning allowed Phoenix high-end technology brand people to set up.

The subsequent sales of BYD V100 also verified Hu Lai's idea, which made Hu Lai's heart become active.

You know, the brand awareness of domestically produced cars in the hearts of Chinese people has never been high.

If Phoenix still enters the market with A-class cars at a low price, it will be more difficult to change the Chinese people's impression of Phoenix cars in the future.

Moreover, in the price range of 100,000-200,000, the competition is really fierce!

Not only are new energy vehicles densely packed at this price point, but they also challenge countless traditional fuel vehicles.

Even if Phoenix can conquer the world, the profit will never be too high.

However, high-end new energy vehicles are different...

Phoenix has a full understanding of the profits of high-end products when it comes to electric motorcycles. The most important thing is that in the current Yanguo automobile market, in the price range of 250,000-350,000, only Zesla’s fist dominates this price range.

Car model.

Model 3!

When Hu Lai found out the sales volume of Model 3 last year, his eyes suddenly lit up!

On the annual sales data list of new energy vehicles, Wuling’s Hongguang MINI ranks first, with 420,000 units sold throughout the year.

The second place is Zesla's model 3, with 280,000 units sold throughout the year.

280,000 vehicles!

How could Hu Lai not be tempted by this sales data?

That's so embarrassing!

It just so happened that the system chassis gift package last time included all car chassis from T0 to E-class. It is not a big problem to make a B-class car like model 3.

Thinking of this, Hu looked towards Director Zhang and said:

"We will not develop A-class cars. The market for A-class cars will be left to our friends."

"We will directly work on Zesla model 3, which sold 280,000 units last year!"

Zesla!

Just fuck model 3!

Not to mention Factory Director Zhang, Li Kenan was frightened, and even Zhang Feiyang was surprised.

Zesla can be said to be the global leader in new energy vehicles.

And model 3 is their main model, selling well all over the world!

Phoenix didn't sell a single car, but as soon as it came up, it wanted to kill Zesla's model 3?

Turtle, I have to say it’s a bit flamboyant!

But before anyone could react, the random sounds continued!

"Our first model was a B-class car, directly competing with the Zesla Model 3!"

What!

Challenge model 3 with a B-class car!

Several people who were already shocked that Phoenix wanted to challenge Zesla looked even more shocked!

In Yanguo, even if manufacturers like BYD want to grab Model 3 customers, they still need to use more space and better configurations to attract customers.

It has to be at least a C-class car to compete with the Model 3 B-class car!

And what the boss means is...

Use a B-class car to fight against the Model 3, which is also a B-class car?

this……

I have to say, I feel a little bolder and a little more confident!

Li Kenan was the first to react and said hesitantly: "Boss, our first model is to be model 3, I agree."

"However, this is the first time our Phoenix factory is building a car. If we use a model of the same level to compete with the Model 3, the advantage will not be obvious."

"Furthermore, Zesla has a good fan base and reputation. Should we use a C-class car to gain greater advantage?"

It has to be said that Li Kenan has been in the new energy vehicle industry for so long and has a very clear understanding of Zesla's dominance.

Just like when every mobile phone is released, it is said that it is better than Hongguo. When many car companies around the world launch new models, they use Zesla model 3 for comparison.

Boasting that its various technologies are superior to Zesla's, performance, software, and battery life are inferior to Zesla.

but……

After he really entered the market, he became a younger brother.

After the heat subsided, Zesla was completely pressed to the ground and rubbed.

Therefore, Li Kenan's concerns are indeed justified.

However, before Hu Lai could say anything, it was Director Zhang who retorted first.

Factory Director Zhang and Zhang Feiyang are not insiders in the new energy vehicle industry, so they don’t have much fear of Zesla.

One of them is the factory director who has experienced tricycles and his bicycles are being begged to buy by many dealers around the world, and the other is the CEO in charge of Phoenix's overseas business.

Both of them have enough confidence in Phoenix's products and Phoenix's technology!

In particular, the "Rainbow" series has demonstrated phenomenal dominance abroad, which has made Zhang Feiyang extremely trustful in Phoenix products, and he has long established Phoenix's exclusive sense of superiority in his heart!
To be continued...