Chapter 149 Car production license issued and ready for production!(2/2)
That is the real aesthetics of violence, mechanical monsters!
When Hu Lai told Li Kenan of the New Energy Business Department, the news spread quickly.
The employees, engineers, and executives of the New Energy Division all jumped up with excitement.
Having the qualifications really means that you can independently produce Phoenix brand cars, and you no longer have to be limited to the "ephemera" of the Mustang factory!
Not only colleagues in the New Energy Business Department cheered for joy, but the factory bosses who provide various parts and components to Phoenix were also delighted.
Wang Dachui from the Hammer Parts Company was even more excited. Backed by orders from Phoenix, he had expanded his production scale twice in a row and was making a lot of money.
If Phoenix launches mass-produced sales models, the orders will definitely be able to support a medium-sized parts manufacturer.
However, he was a little worried. As Phoenix New Energy Vehicles became larger in scale, there would be a lot of competition for business. How could it be tied to Phoenix?
Wang Dachui was excited and worried, but the car companies in the car industry were not calm.
Car companies that had previously imagined that Phoenix would not be able to obtain a license plate in a short period of time became nervous and began to speculate and inquire about what model Phoenix's first model would be and what its approximate price range would be.
It has to be said that domestically produced cars have developed rapidly in recent years, and domestic car companies have occupied an absolute market share for cars priced under 100,000 yuan.
Nowadays, traditional car companies, such as BYD, Great Wall, Changan, Geely, etc., are all making crazy efforts in the 100,000 to 200,000 yuan, which was the absolute territory of joint venture cars in the past.
The range of 150,000 to 220,000 for Mi Auto 1S is actually aimed at this range.
If it is a new car from Phoenix Factory, it is also in the range of 150,000-200,000. With Phoenix's reputation and technological advantages, it will definitely be a dimensionality reduction blow!
but.
Going further up, the price range of 250,000-350,000 is the absolute territory of Zesla model 3!
In this price range, no new energy vehicle can compete with the Zesla Model 3.
Today's domestically produced cars, namely Xiaopeng's P7 and BYD's "Han" can barely compete with the Model 3.
The sales volume of Xiaopeng P7 is not high, and although BYD "Han" sells well, it is a C-class car, and the best-selling model is 240,000 yuan.
And what about model 3?
Not only does it have much fewer electronic configurations than the "Han", but the problem is that it is just a B-class car, with less space, configuration, and even cruising range than the "Han".
The battery of model 3 is 55KWH, while the battery of Han is 77KWH (77 kWh). The important thing is that the price of model 3 is a little more expensive than that of Han...
In this way, it is not as good as BYD's "Han" in all aspects, but Zesla's model 3 sells better than BYD's "Han"!
Both influence and branding are better!
Are you angry or not?
It has to be said that in the price range of 250,000-350,000, Zesla’s Model 3 is absolutely competitive and its brand appeal is absolutely number one!
Although Phoenix currently has a good reputation on the Internet, public opinion on the Internet is not the same as actual payment.
The fan base of DaMi Group is much larger than that of Phoenix, but after two or three months, it still can’t be sold!
Moreover, by the time the Phoenix mass-produced model is released, the popularity will have already passed!
As for new energy cars in the range of 350,000-450,000, then...
Sorry, that is the domain of traditional luxury cars such as the BMW 5 Series, Mercedes-Benz C-Class, and Audi A6L.
Not to mention that there are no new energy vehicles involved in China, even Zesla does not have any car companies in this price range.
As for Phoenix, that is even more impossible.
After some analysis by car companies, everyone thinks that if Phoenix's first car is a sedan, it will most likely be a sedan with a price similar to that of the Rice Group 1S, ranging from 150,000 to 250,000!
Or maybe it’s an SUV priced around 300,000 yuan, with the same idea as Weilan and Ideal.
After thinking it over thoroughly, all car companies felt that DaMi Group was too pitiful.
At the same time, capital seemed to have guessed this possibility, and for a while, the stock price of Rice Group fluctuated violently again!
Car companies such as Weilan and Ideal, which specialize in SUV models, have also become uneasy.
…
Phoenix New Energy Division.
The new energy vehicle production license was issued, but Hu Lai was not in a hurry to start building cars.
As the new energy vehicle department that he had high hopes for would become Phoenix's second profit support for a long time to come, Hu Lai first made some adjustments.
The entire new energy division was reorganized into Phoenix New Energy Vehicle Company and became a wholly-owned subsidiary of Phoenix Factory.
Because Li Kenan didn't like management and operations, after careful consideration, Hu Lai decided that Zhang Feiyang would be the CEO of Phoenix New Energy Vehicle Company, while Li Kenan would be responsible for R&D and production.
After a series of personnel changes, Hu Lai really focused on building cars.
In the conference room.
In the conference room, Director Zhang, Zhang Feiyang, Song Yang and Li Kenan all looked excited when they saw Hu Lai walking in.
They all also knew that the reason for calling a few people over for a meeting today must be to prepare for the upcoming launch of Phoenix's latest model.
As soon as Hu Lai sat down, Li Kenan couldn't wait to say:
"Boss, the A-class car developed and designed by the previous department is progressing very quickly. Now the test vehicles have been manufactured. It won't be long before our A-class car can be put into mass production."
Song Yang and Director Zhang also knew about this and nodded repeatedly.
Director Zhang smiled and said:
"Boss, our public opinion environment is very good now. I have studied our newly designed A-class car. If it is introduced to the market and priced reasonably, it will definitely sell well!"
Hu Lai laughed heartily and looked at Zhang Feiyang beside him.
Zhang Feiyang had just taken over as the CEO of Phoenix New Energy Automobile and was not familiar with everything yet. He did not speak and just listened silently.
Hu Lai was quite satisfied. In terms of work ability, Zhang Feiyang's ability was definitely top-notch.
He did not let Zhang Feiyang express his opinion and directly stated his thoughts:
"No, the A-class car we designed this time is used in shared cars to enrich the models of shared cars."
"Our first mass-produced model launched into the private car market is not an A-class car!"
Not an A-class car?
Li Kenan was quite surprised. The A-class cars previously designed were only used to enrich shared car models?
If it's not an A-class car, what is it?
Factory Director Zhang was the most surprised, as he was most familiar with Hu Lai, and he quickly asked:
"Boss, if it's not an A-class car, then what model do we produce?"
…
PS: Thanks to Yun Haixue for the 1,500 coins.
Flying Quicksand 500 coins.
I have a recommendation this week, I am saving it and it will be released in a few days.
Chapter completed!