Chapter 138: Deploying underdeveloped countries to build high-end brands

"Director Zhang, you would never guess that there is a foreign agent who wants to import 'Powerful Tricycles'."

ah?

Factory Director Zhang looked surprised, importing a "powerful tricycle"?

What's going on?

Hu Lai also cast a curious look, and Zhang Feiyang said excitedly:

"Boss, that's why I'm here today."

“In the past two days, several of our overseas agents have called us, hoping to introduce the ‘Dali Tricycle’ as our agent!”

"The most surprising thing is that a businessman from Ganges Country also called and wanted to import our tricycles!"

Imported Phoenix “Powerful Tricycle”?!

"Ganges Country?!"

Hu Lai and Director Zhang said in unison, obviously very surprised.

It would be understandable if other overseas agents wanted to introduce "powerful tricycles", but what is the situation in Ganges Country?

When the overseas version of "Rainbow" was in hot sales before, there were indeed businessmen from the Ganges Country who wanted to import "Rainbow", but in the end they gave up because the Phoenix price was too high.

Why, now you are setting your sights on the "powerful tricycle" again?

Zhang Feiyang looked at the two people with surprised expressions and explained:

"This is a bit unexpected."

"After I asked the agent of Ganges Country, I found out that it turned out that a few small businessmen smuggled a batch of 'powerful tricycles' to Ganges Country. Unexpectedly, they immediately sold out."

"Especially our 2KW high-power version, which has a range of 210KM and can pull four tons. They modified it to pull people. A tricycle can actually pull 50 people!"

Smuggled to Ganges Country to lure people?!

Hu Lai was stunned immediately.

But soon, his attention focused on smuggling into the Ganges Country.

Hu Lai has always paid special attention to scalpers smuggling goods abroad because of the huge price gap between domestic and foreign prices for the "Rainbow" series.

Once smuggling becomes rampant, it will not only affect Phoenix's high-end foreign strategies, but also disrupt the overall market!

Therefore, after careful consideration, as long as the products equipped with the "future operating system" have the automatic region lock function turned on.

Once it is discovered that a product originally sold in China appears abroad, the "future operating system" will automatically be locked and cannot be used, and the entire vehicle will not even be able to start.

But now, the "powerful tricycle" originally sold in China can be used abroad, which is obviously a problem.

He looked at Factory Director Zhang, what's going on?

Factory Director Zhang also reacted and hurriedly explained: "Boss, this is what happened."

"The 'Dali Tricycle' we sold before did have a zone lock function."

"However, what we sell is mostly in rural areas and towns. Many elderly men don't know how to register and log in to Phoenix ID."

"After many customer complaints, the project team later discussed and decided to retain only the electronic control, motor technology and the most basic configuration to ensure that adults can use it."

"In this way, the login ID verification and computing power network functions will be turned off, and together with this, the automatic zone lock function will also be turned off."

Is that so?

Hu Lai nodded. The considerations of Factory Director Zhang and the project team were unreasonable.

Phoenix's registration ID verification is very simple for young people, but it is still a bit difficult for the elderly.

However, if the "Powerful Tricycle" is to be exported abroad, this matter also requires a new solution.

After listening to Factory Manager Zhang's explanation, Hu Lai's attention turned to the export of Dali tricycles.

It didn't surprise Hu Lai that the third brother's modified "Powerful Tricycle" could pull 50 people. After all, even a motorcycle can hold 54 people, so what does it mean to hold 50 people on a tricycle?

What he is curious about is, are electric three-wheelers very popular in Ganges Country?

In my impression, although Ganges Country ranks third in the world in terms of annual power generation, per capita power is very tight, and power theft is a traditional folk project.

In a country like this, is there still a market for electric tricycles?

He looked at Zhang Feiyang and asked doubtfully:

"Feiyang, shouldn't traditional motorcycles and traditional tricycles be more popular in Ganges Country?"

"What? There is also a market for electric tricycles?"

Zhang Feiyang saw Hu Lai's expression and understood in his heart that the boss must not know much about Ganges Country.

His tone calmed down and he said with a smile:

"Boss, you still have misunderstandings about Ganges Country."

Zhang Feiyang has been working overseas for many years, so naturally he is much more familiar with the situation in various regions than Hu Lai, so he began to explain in detail.

In everyone's mind, the Ganges Country has a power shortage and electricity theft is serious, making it difficult to sell electric products.

But the reality is completely opposite!

Because the price of oil in Ganges Country is very high, and electric tricycles are supported by national policies, the electric tricycle industry of the third brother is extremely developed!

The entire electric tricycle penetration rate is as high as 60%!

60%!

Moreover, what is different from many people’s impression of Third Brother is that in Ganges Country, the most popular thing is not motorcycles, but electric tricycles!

This was obviously beyond Hu Lai's expectation.

“Are electric tricycles more popular than motorcycles?”

"That's right, boss."

Zhang Feiyang is very sure:

“The most popular products in Ganges Country are electric three-wheelers!”

"Electric tricycles can pull people and carry goods, so they are very practical for countries like Ganges Country."

"And our 'Dali Tricycle' has reliable quality, can pull a lot, has a long range, and has good passability. The most important thing is that it has a simple structure and is easy to repair. It is very practical for them!"

"So this time, after the agents of Ganges Country discovered the 'Powerful Tricycles', they immediately begged us, hoping to export a batch."

Hu Lai was quite surprised. He had never expected that there were more electric tricycles than motorcycles in Ganges Country.

This somewhat subverted his impression of Ganges Country.

But after being briefly surprised, he realized that he had underestimated electric tricycles too much.

The layout is smaller.

Regardless of whether it is "Quick One" or "Powerful Tricycle", Hu Lai has always paid little attention to them, and they are just for fun.

In his mind, now that Chinese people's lives have improved, and even cars are widely used, the role of tricycles is limited to pulling goods in rural towns, and the market is not big.

He did not expect that there is still a huge demand for tricycles in many poor areas, and tricycles are still used as multi-purpose vehicles in many places.

But before Hu Lai could think about it, Zhang Feiyang continued:

"Boss, the global oil price has skyrocketed, which has greatly improved the sales of our electric products."

"This time the 'Powerful Tricycle' has obviously attracted attention, why not take this opportunity to promote it abroad?"

It has to be said that at this critical juncture when Phoenix's finances suddenly became tight, Hu Lai was obviously moved.

Director Zhang's report just now has made Hu Lai aware of several problems currently facing the Phoenix Factory.

Due to the huge investment, Phoenix's finances began to be tight, and its profit composition was single.

If the "Powerful Tricycle" can really sell well overseas and become Phoenix's next profit growth point, it will certainly ease Phoenix's financial pressure.

Hu Lai didn't think much about it. Since foreign agents were willing to buy it, he just wanted to give it a try.

“You can definitely try it.”

Hu Lai pondered for a moment, thought for a while and then said:

"But this time we can no longer use the previous 'rainbow' global unified pricing method."

"For exports to high-income regions in Europe and the United States, we can appropriately improve electronic configuration and replace all lead-acid batteries with lithium batteries or blade batteries to enhance the competitiveness of our products."

"For exports to Ganges countries or even third world countries, the electronic configuration can be less and more about the specific local conditions."

"However, our pricing strategy must be to position high-end products. Even in less developed countries, we still have to adopt the high-end brand route!"

“Our goal is to make Phoenix a local luxury brand!”

"good!"

Zhang Feiyang answered very simply.

He originally hoped to set prices according to different regions and continue the positioning of Phoenix's high-end brand. Hu Lai's intention was exactly what he wanted.
To be continued...