In March 1979, Bao'an County was changed to Shenzhen City, and was led by dual leaders in Guangdong Province and Huiyang.

On July 8, 1979, the "Sino-Foreign Joint Venture Enterprise Law of the People's Republic of China" was officially implemented.

Because the mainland has been forced to close the country for a long time, and the information dissemination is not smooth enough, overseas responses to this.

Besides, the law was promulgated, but no one could tell how to implement it. In 1979, when the thoughts were rigid and everything had to be reported, it was not so easy for someone to eat the first bite of crab.

Chen Chong originally planned to go to the mainland to invest in person, but on the way back to Hong Kong from Beijing, when he passed by Guangzhou, he learned about Rover's adventure, and immediately called Li Kaiyuan to come to Guangzhou to operate the joint venture through Liao Gong's relationship.

Even after taking the high-level route, the procedures were still extremely cumbersome. Li Kaiyuan stayed in Guangzhou for more than half a month, and also traveled to Beijing during this period. He was struggling for a long time before he finally obtained the approval document "001" of Sino-foreign Joint Ventures issued by the Foreign Investment Management Committee. (Note 1)

Under Shen Chong's instruction, Li Kaiyuan announced a joint venture with a stationery factory with only a few workers under the Shenzhen Education Bureau, and established China's first Sino-foreign joint venture - the Sino-Hong Kong joint venture Shenzhen Kaiyuan Toy Factory.

Chen Chong brought Lily to Shenzhen to participate in the groundbreaking ceremony of the toy factory. This is much more historically significant than "Crazy Job" breaking the Hong Kong movie box office record and should not be missed.

Li Kaiyuan was the first to come to the mainland to try something, which is typical. The number of 10 million is also exciting. Therefore, at the groundbreaking ceremony, not only the main leaders of the Shenzhen Municipal Party Committee and Municipal Government came, but also several sub-provincial figures, two of whom were from Beijing.

However, Chen Chong was purely here to visit and make soy sauce. These big names have nothing to do with his movie empire plan for the time being, so he did not show his face. After taking a few commemorative photos, he took Lily straight to Guangzhou.

I went to Guangzhou to complete the printing and distribution of the simplified version of "Movie Age".

Building a printing factory in Hong Kong is of course convenient and fast, but if you only print a weekly magazine, the utilization rate is too low and there is no opportunity to proxy printing. In Shen Chong's memory, for a long time in the future, most Hong Kong media have not had the ability to enter the mainland for sales.

Therefore, it is the best choice to go to the mainland to find a factory to represent printing. The printing factory selected by Chen Chong is an affiliated printing factory under Zhujiang Film Studio.

Zhujiang Film Studio is the largest film studio in Lingnan, but looking at the whole country, it is a minority generation, far less than that of major manufacturers such as Beijing, Shanghai and Bayi. Before 1979, the annual production of films never exceeded 5.

Whether it is scale or facilities, Zhujiang Film Studio is unattractive. The only thing that can attract sunk is its shell - the state-owned.

With this shell, it will be much more convenient to do business in the mainland.

Agency printing is just an introduction. The main purpose of Chen Chong’s search for Zhujiang Film Studio is to start a joint venture magazine.

Since the Hong Kong-made "Movie Age" can be sold in the mainland, it should be fine to take advantage of the gap in the joint venture with a state-owned film studio to run a magazine, right?

After this blank period has passed, it will be extremely difficult to enter the mainland to publish publications.

"The Age of Movies" focuses on Hong Kong movie information. Except for the works of left-wing film companies, there are no other Hong Kong movies in the mainland. Since it cannot be seen, the value of the information will be greatly reduced.

If too much mainland movie information is published in "Movie Age", it will affect sales in Hong Kong. Luo Weiming is right, Hong Kong people are not very interested in mainland movies.

Therefore, the best way is to run a joint venture magazine, mainly based on mainland information, supplemented by overseas, especially Hollywood information, to introduce the latest and most advanced film theories, technical skills and equipment facilities, to broaden the horizons for the closed mainland filmmakers and lay the information foundation for future film industry reforms.

After taking the train to Guangzhou, Rover came to greet him.

When Luo Fu returned to the mainland, he could only collect information secretly. After meeting Mr. Liao, he got a letter of introduction from the Hong Kong and Macao Working Committee. The subsequent interviews and data collection work became smooth.

Nanhai Shisanlang has a prominent family background and is a famous Cantonese opera arrangement artist. He is a cultural person in Guangdong. He has no idea about him. With the financial support of Shen Chong, Luo Fu is also very good at socializing, so not long after, he met a large number of intellectuals and government officials.

This is also one of the reasons why Chen Chong came to Guangzhou in person to negotiate cooperation with Zhujiang Film Studio. When he was working with Rover in Guangzhou last time, he expressed his desire to resign and start his own business.

Rover grew up in Guangzhou. He opened his eyes in Hong Kong and was familiar with media operations. After returning, he met many people, including ability, connections, and an ambition to do big things, and wanted to start his own business. It is not surprising.

If it was three to five years later, Chen Chong's film empire's territory was solid, he would appreciate Rover's idea and even contribute to help him. But now it doesn't work. Rover is the most important and powerful subordinate at present. When he leaves, his losses are immeasurable.

Chen Chong valued Rover not only because of his connections, but also because of his abilities.

Many editors of the magazine, including Chen Chong, met several film critics. They have a strong literary temperament, focus on art and are not good at management.

Luo Weiming and Chen Bosheng have no problem with their business capabilities, but their horizons are narrow. They only focus on magazines or Hong Kong movies themselves, and lack understanding of the cultural environment, especially the mainland culture.

Rover is very knowledgeable about the cultural environment. His vision and way of thinking are very consistent with Chen Chong's heart's future plan for the magazine. Moreover, as long as he can have a harmonious relationship with bigwigs like Run Run Shaw and Liao Chengzhi, he knows that he is born to be a media material.

Shen Chong will get busier and busier, and magazines need such talents to take the helm.

Last time in Guangzhou, Chen Chong had a deep conversation with him, gave him a high salary, a reward, and promised to fund his independent organization in the future, which was finally relieved.

The way to control the emperor is to give both kindness and power. It is not enough to have favors alone. Chen Chong came to Guangzhou this time and was to show his power.

Shi Wei is very simple, spend money!

Rover has connections but has no money. In front of him, Chen Chong promised in front of him that as long as he could get approval for the joint venture, he not only invested 1 million to run a magazine, but also donated another 5 million Hong Kong dollars to help the factory update the facilities and equipment.

China's first joint venture magazine, with HK$5 million, is both famous and beneficial. Several leaders of Zhujiang Film Studio's eyes turned red at that time.

Isn’t it just a joint venture to run a magazine?

There are 10 million joint venture toy factories, how difficult is it to get a 1 million joint venture magazine approval document?

After Shen Chong left, several leaders of Zhujiang Film Studio, with such thoughts, began to approve documents with all their might.

...

In 1979, the famous White Swan Hotel had just started construction. There was no high-end hotel in Guangzhou. The place where Shen Chong settled was specially provided by the Guangdong Provincial Tourism Bureau, a Western villa built in the 1940s.

The villa is antique and has a very historical atmosphere, but the internal living facilities are relatively outdated, there are no air conditioners, only ceiling fans, and furniture are still a bit old.

Of course, there are also good things, such as tea, which are the authentic and top-quality Tieguanyin.

"Rover, if this joint venture magazine can be done, I want you to be the editor-in-chief." After making two cups of tea, finding two rattan chairs, sitting on the shade of the balcony, Chen Chong and Rover sat face to face and chatted, saying, "You have ideas, I support you very much, but it's not possible now. Do me a favor and wait until the magazine becomes more popular before leaving. I owe you a favor."

"Mr. Chen, don't say that. It's my honor to be the editor-in-chief." After several months of experience, Rover quickly transformed and no longer had the youthfulness of interviewing Run Run Shaw. He narrowed his eyes and looked at the shade of the trees in the distance, and said, "I used to have the intention to go out and run a magazine, but now I don't have this idea."

"Oh?" Chen Chong shook his big palm fan and asked, "Why?"

"The last time we chatted, Mr. Chen said something that impressed me." Rover withdrew his gaze and said, "The more I think about it, the more I feel it makes sense."

"What sentence?"

"In China, if you want to be a media person, you must have power first and money second, otherwise you will not be able to do it for the long term."

"The mainland has low wages, low venue fees, cheap prices, and a large population, but there are not many books, newspapers and magazines to read. There is also a post office, which can be distributed nationwide and there is no issue channel problem." Chen Chong listed the various benefits of the mainland and asked: "This is a good business opportunity. As long as you can get approval documents and go to Hong Kong, you will find a lot of investments. Money is not a problem, so why can't you do it for a long time?"

"Because the money is not mine, but the investors' belongs to the investors," said Rover. "Mr. Chen makes money very good, but spends even more money. "Movie Age" has been operating at a loss and uses low prices and high quality to grab the market. It has squeezed out two movie magazines in just half a year. If I set up my own business and run movie magazines to compete with Mr. Shen, I guess in a few months, those investors will block my doorstep."

Chen Chong laughed and said, "It's not as exaggerated as you said. The Hong Kong market is small and there are no two tigers in one mountain. I naturally have to squeeze out other magazines. There are at least millions of readers in the mainland. The market is very large and I can't afford it alone."

"After that being said, I feel unsure of competing with Mr. Shen." Rofu picked up the white porcelain cup, took a sip of tea, and said, "Even if it is not comparable to money, only to vision and management ability, Mr. Shen is much better than me."

"I don't have any business skills. I can only talk." Chen Chong was modest and proud. Rover had no idea of ​​being independent. However, he put down his palm fan and stood up and said, "I have to go to Taipei. I will go back to Hong Kong tomorrow to run a joint venture magazine. I will give you full responsibility."

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Chapter completed!