During the new wave of Hong Kong films, many directors emerged, including Ann Hsu, Tsui Hark, Tan Jiaming, Zhang Guoming, Fang Yuping, Yan Hao, etc., which are numerous talents.

But at this time, there was only one of the most active screenwriters, Chen Yunwen.

In history, every one of her screenwriter works has had a great impact.

"Crazy Job" created a new style of Hong Kong suspense films and is one of the representative works of Hong Kong films during the New Wave period.

"Crashing into the Righteousness" kicked off the Hong Kong fantasy comedy movies and inspired a large number of movies such as "Ghost Fighting Ghosts" and "Mr. Zombie".

"Love Killing", the most obvious work in Tan Jiaming's style, Chen Yunwen also participated in the production of the soundtrack, which is the first film in the history of Hong Kong films with art directing.

"Fire Youth" won 8 nominations for the Academy Awards. It is Leslie Cheung's most important early film and a classic among Hong Kong youth films.

After the New Wave receded, she temporarily left the film industry until many years later, she came out again and participated in the screenwriter of "October Siege" and was nominated for the Academy Award.

Now, Chen Yunwen's popularity is even better than the history of her previous life.

Before "Crazy Job", she wrote a script for Chen Xinjian and Yu Rentai. When the movie was released in July, the poster was eye-catching with her name as a selling point, and she didn't show her face, so she snatched Hu Yinmeng's charming debut.

Then "Inside and Outside the Wall" ended with a strong victory, winning more than 5 million yuan, successfully squeezing Jackie Chan's "Smile Techniques" and temporarily ranked second in the annual movie box office rankings of "Movie Age". (Note 1)

The top two top two ranked in the list had a box office of more than 15 million yuan, and they all used her as the main focus, which made the glasses shattered in the Hong Kong film industry, which has never valued screenwriters, and those film merchants flocked to worship her as a dragon girl.

As a female screenwriter, Chen Yunwen has distinct characteristics and obvious advantages and disadvantages. The advantages are her sharp and delicate grasp of the characters' emotions and a sharp sense of touch. The disadvantage is that she has a weak grasp of the structure and plot of the movie, the structure is too slender, and the plot is fragmented, which cannot support the depth and length required for a movie.

This shortcoming is most obvious in "Love Kill" written for Tan Jiaming. The first half of the description of the subtle feelings between men and women is amazing, while the fragility of the inner structure makes the second half of the movie completely out of control, and it is a pity that it is a big start.

In the first draft of the script of "Shisanlang of the South China Sea", the plot of Shisanlang of the South China Sea is extremely vivid and makes Shen Chong exclaimed and sighed.

But Shisanlang of Nanhai has gone from a wealthy family to a down-and-out beggar, from a talented man to a crazy man who is unwilling to a thriller. The ups and downs of the great era and the joys and sorrows of small people cannot be supported by love dramas. Chen Yunwen's shortcomings in this regard are fully exposed.

Shen Chong said it casually for more than half an hour, and after finishing his opinion, he asked, "Sister Yunwen, after you go to Japan and read the script for Anh Xu and Yan Hao, what do they say?"

"Sister An said it's good. She has always been with me. Yan Hao and you have a similar taste. They all say that the emotional scenes are good enough, but the plot structure is problematic, the connotation is insufficient, and the dramatic conflict is not fierce enough." Chen Yunwen answered while flipping through the scripts full of red circles. After a while, she said irritably: "If you want to modify so many places, it's better to let me rewrite them!"

"Or..." Chen Chong tentatively suggested: "I'll find someone to cooperate with you and try to change it together?"

"This is the best." Chen Yunwen did not have the awareness of maintaining the face of the gold medal screenwriter. She grabbed her already messy hair and said hatefully: "It's better to find someone and throw them all to him, and then I can have a good sleep!"

Good at cooperating with others and not eating alone, Chen Yunwen's position in Shen Chong's heart has been further improved.

"Let's do it." Chen Chong saw that she was indeed a little exhausted and a little guilty, so he said, "I'll ask someone to help you with the script. You go take a vacation, relax, and then talk about revisions when you come back."

Chen Chong grabbed the thick script and background documents and said generously: "You can go wherever you want to go. You can choose the whole world. Take your husband with you as well. I will cover all the fees."

"Really?" Chen Yunwen looked at him with her eyes squinted: "Can you take your husband?"

"Yes." After getting along for a long time, the two have a good relationship, and Chen Chong is also quite casual. He teased: "I heard that you have been married for less than a year and are newlyweds. I am considering compensating for your regret of running around in the past few months and having an irregular nightlife."

"I'll gosh, you big-headed ghost, what kind of nightlife is disordered..." Chen Yunwen grabbed a small object on the table and wanted to smash it. But in a blink of an eye, she laughed again, put it down, and said, "Okay, you have a conscience. I'll go back and check where to play the most expensive."

"As long as you can find a way, even if you go to the moon, I will sponsor it." Chen Chong said with a hypocritical smile: "I can't get over before..."

"I have to do something for you, right?" Chen Yunwen stretched out her hand and said, "Vampires never do business of losing money. Everyone in the industry knows it. Tell me, what's the matter?"

Chen Chong smiled and took out a file bag from the drawer of his desk, handed it to her, saying, "This is a script I wrote, but it is not perfect enough. When you are on vacation, please help me see and modify it."

Chen Yunwen was very excited. She grabbed the bag, laughed exaggeratedly, and said, "It's really a retribution in this world. You have always pointed at me. Finally, it's my turn to point fingers at you. I will definitely help you with this. Doing this will make me happy physically and mentally than going on vacation."

Chen Chong ignored her arrogance and reminded: "Sister Yunwen, I'm going to be the director myself and make it into a movie."

"Don't worry, don't worry, I will definitely serve it well." Chen Yunwen smiled. She grabbed her backpack and said, "I can't wait to leave."

"I'll give you 10 days off. After thinking about the time and place, I'll tell me." Chen Chong sent her out and said, "Go and come back quickly, and I'm still waiting to change the script."

"Before the vacation has begun, I just told you to go and go back quickly." Chen Yunwen despised him, "Boss Shen, you are worthy of being the number one vampire in the film industry."

"Where is, Sister Yunwen has won the award."

...

"Mr. Chen, Shaw agreed to postpone the release of one week." Jiang Zhiqiang reported on the phone: "But they have the conditions."

“What conditions?”

“Coupons for marketing activities shall be provided by Shaw.”

"Shaw Brothers is also talented, but he actually saw through the business opportunities." Chen Chong smiled and said, "They have the conditions, and we also have to have the conditions. Tell them that the discount activities include sending popcorn, which requires them to pay for the cost, and we have to sell exclusive drinks in the theater."

"Mr. Chen, this?"

"Just this condition." Chen Chong said: "It must be made clear that it is exclusive sales. Except for us, others cannot go to the theater to sell things."

"good."

Chen Chong put down the phone and smiled slightly.

Broadway theaters have limited capacity and lack the ability to attract customers, so they can only be on par with the surrounding businesses, and everyone benefits each other.

Shaw Brothers has 15 theaters, and its ability to attract customers is far higher than that of Broadway. Quantity changes produce qualitative changes. It holds huge passenger flow, just like the Internet search engines in later generations, whoever you see is the one you see.

If you want to send coupons to Shaw Brothers Cinema, you have to pay for the purchase money first...

No one cares about coupons that are free to be given on the street, but with the coupons packaged with high-priced movie tickets, few people are willing to throw them away. This kind of high-quality customer flow is the favorite of merchants.

Shaw Brothers makes money to buy money, but Shen Chong wants to make money to drink money.

At this time, the cinemas in Hong Kong still maintained the ancient theater tradition and only provided entertainment content to collect box offices. As for the surrounding items, the operators had no interest. Popcorn, sugarcane and other casual snacks and drinks were provided by the stall vendors at the entrance of the theater. (Note 2)

Since the first multi-hall cinema appeared in 1963, the revenue points of American cinemas have changed from box office economy to popcorn economy - the profits of peripheral products in cinemas far exceed the box office.

By the 1990s, American cinema chains had become a high-profit retail industry, and the profits provided by box office were even less than the profits of peripheral products.

In Hollywood, there is a saying that the secret to making money in the cinema is that the butter and salt of popcorn - the more butter, the more fragrant the popcorn, the more people buy it, and the higher the salt content, the more people buy it. (Note 3)

Popcorn is extremely costly, but when held in your hand, it is a real big bucket, exuding an attractive smell, and its cost-effectiveness is very confusing. It is one of the best props to hook up with the audience.

Therefore, in the marketing campaign of "Crazy Job", Chen Chong specially added the free popcorn gift to reduce the audience's sensitivity to price increases and increase the attractiveness of coupon packaging activities.

Moreover, the current Hong Kong theater is different from the multi-hall theaters embedded in shopping malls in later generations. Most of them are old-style independent buildings. The entrance is easily occupied by vendors from all walks of life, and there is a lack of monopoly space to sell peripheral products. So it is better to just give popcorn for free and sell drinks for a bun - popcorn can be bought in advance, but during the screening process, when you are thirsty, who is willing to go out to buy drinks?

After "Crazy Job", all the following marketing, one has no holidays to make excuses, and two has no popcorn, and it is inevitable that they can't spend a lot of money to advertise in best-selling newspapers to create a sensational effect. The effect is poor, which is inevitable.

It is also very important to spend a lot of money on advertising. After the rise of TV, the film industry has become increasingly sluggish, and fixed audiences are constantly losing. Making big advertisements is not to attract the former fixed audience back to the theater, but to create new audience groups.

The new movie-watching group is undoubtedly teenagers - they are most likely to be deceived by advertisements in TV and newspapers and have a strong consumer impulse.

They pursue trends, but blindly follow the trends created by the media for them - so if you want to do this kind of marketing, you must spend a lot of money, create a popular atmosphere, and you can't bear to pay. You can't bear to leave your flyers on the street. That's the country bumpkin. The teenagers look down on the most...

On the Chinese Valentine's Day, you can send couple photos, coupons, popcorn, and it is also an urban love comedy theme that both men and women love. With such an operation, the box office of "Chasing Girls" is very worth looking forward to. Perhaps the box office champion of "Crazy Raid" is about to be overwhelmed before it becomes popular...

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Note 1: The historical box office of "Inside and Outside the Wall" is more than 4 million, the second largest box office in the year.

Note 2: Meet Wu Siyuan on the midnight show. At that time, the hawkers sold popcorn and sugarcane at the entrance of the theater in Hong Kong, which was not the only internal business now.
Chapter completed!