181, occupation and price increase (leader 1)
On the first day of December, I think that Lao Zai is working diligently, and from time to time, I will vote for Lao Zai’s votes for Lao Zai! If there are no monthly votes and if there are any recommendation votes, please vote for two recommendation votes. Please!
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In the afternoon, Wang Jichang asked Wang Bo to go home to review his homework, and Wang Bo took out the words of his class teacher Xiao Jinsong. Seeing that Wang Bo's class teacher encouraged these students to play tricks, Wang Jichang couldn't say anything, so he could only let him hang out in the rice noodle shop.
Wang Bo is naturally not hanging out, but observing.
The flagship store has been open for two days. After his observation over the past two days, Wang Bo found that the business of the flagship store was somewhat better than his expectations. At first, he thought that the popularity of the business yesterday was only due to the opening, but when the door opened today, the business was still booming, and it was even more popular because of the school opening of the No. 4 Middle School students, so that it was completely difficult to find at the peak of meals. Wang Bo observed that many customers, when they saw that there were no seats in the store, shook their heads and left with regret.
He believed that this popularity is not temporary. According to the experience of the old store, this popularity is by no means a flash in the pan. It is likely to add fuel to the fire and become popular again and again! Wang Bo can already imagine that in the next period of time, as the reputation of the flagship store gradually became famous, a large number of people came over, and the flagship store was full of guests and was filled with people.
However, even if the business is hot again, due to the limited area, the number of people received is still limited. How can you increase your profit margin under the premise of supply shortage?
Wang Bo thought about it and soon came up with two solutions.
The first one is to expand the business area. Either open a branch in Sifang or to put down the next store. The method he thought of was very simple, which was to put a few more tables on the sidewalk near his two storefronts. To put it bluntly, it was to occupy the road and operate.
Wang Bo, who was a stamina businessman, tried it for a while when decorating the flagship store and had a lot of experience. Anyway, the "urban management army" will not appear in a few years; secondly, the stamina businessman is blooming everywhere in the Sifang catering industry. It is too common and there is no hidden rules. It is directly a clear rule on the table, and there are no people from the Health Bureau or the Transportation Bureau to manage it.
Free roads are useless, and they are useless if you use them.
However, even if he occupied the Tao, Wang Bo planned to take advantage of his own characteristics. The first thing he thought of was Starbucks and COSTA, who also loved to occupy the Tao.
In his previous life, Starbucks and COSTA Wang Bo also had art and drank it several times. During the coffee process, Wang Bo noticed that many Starbucks, COSTA, would place several tables on the edge of the door and hold a few large umbrellas with their own logo. Some men and women with petty bourgeois mood sat lazily under the umbrella, lit a cup of coffee, and leisurely or played with their mobile phones, computers, or communicated and chatted!
Before opening a rice noodle shop, Wang Bo turned a blind eye to this, thinking that Starbucks and COSTA wanted to increase their business area and did not think there was any other meaning. Now from the perspective of doing business, Wang Bo immediately understood that these two companies are so occupant, not just a little bit of business area, but an advertisement! In this way, let the men and women who enjoy the bourgeoisie sitting outside the store show up and personally interpret what leisure, enjoyment, and style are!
If you are on both sides of the gate of "Zeng Sao Rice Noodles", there are also a row of tables - the same type as the rice noodle shop, holding a few large umbrellas with the "Zeng Sao Rice Noodles" logo - it is a bit higher, not the old and shabby umbrellas in the food stalls. OK, the Chinese version of Starbucks, COSTA-style occupation of the road appears.
The more Wang Bo thought about it, the more excited he became. The more he thought about it, the more he felt that his ideas were feasible. In the end, he was no longer considering how many more tables he could place and how much income he could increase every day, but how to make "Sao Zeng Mi Fan" more stylish and up-grade!
The second way to increase the profit margin of rice noodle shops is simpler, that is, increase prices!
Currently, the price of Sifang rice noodles is one yuan, five or two taels, two yuan, and eight of the ten rice noodles shops are implemented according to this price.
As early as the end of July, "Zeng Sao Mi Noodles" had initially gained a foothold in Sifang, and Wang Bo had considered the issue of price increase. It was not because he was not satisfied with the 55% gross profit margin, but because he hoped that his "Zeng Sao Mi Noodles" could be higher than his competitors, because in terms of taste and service, "Zeng Sao Mi Noodles" would surpass his peers one or two steps. The price of one or five or two taels is really a bit sorry for the "Zeng Sao Mi Noodles" that has the sign of "Fourth Fenfang Noodles"!
However, although Wang Bo wanted to raise the price at that time, he had no good reason to raise the price for a while, and he was also very worried about whether the sudden price increase would have an unpredictable impact on sales. It was unclear whether consumers would buy the price increase. If he didn't come to eat the price, it would be called "the mutton was not eaten, but instead he was full of slut."
Now that the flagship store is open, Wang Bo has given him a good reason to increase the price. It tastes better, has better service, and the dining environment is second to none, and no one can match it. If the price is still the same as that of his peers, it is unreasonable in any case.
Wang Bo is a decisive person. As soon as the two ideas of occupying the road and increasing the price came out, he was ready to ask someone to implement them immediately. However, before the execution, he still wanted to unify his thoughts and ask others for their opinions.
So, in his spare time in the afternoon, Wang Bo gathered his parents and all his employees together for a small meeting.
As soon as the proposal of occupying the road was proposed, it was almost immediately approved by everyone. Everyone empathized with the prosperity of business these two days, feeling that there were still fewer tables in the hall and it was not enough. If you only need to buy a few tables and a few umbrellas to quickly expand your business area, why not do it?
However, there are two different opinions on the issue of price increases.
Young people such as Tian Xin, Guan Ping, Jie Ying firmly agreed and believed that the price should be increased. Their reasons are the same as Wang Bo. They all believe that Zeng Sao rice noodles are from the inside out, from hardware to software, from Sifang NO.1, and the undisputed "Fourth No.1 Fan". The "First Fen" should look like "First Fen" and should not be the same as those second- and third-rate rice noodles shops. Just like Moutai, in order to attract customers and gain fame, it is understandable to sell them as Erguotou for a while, but how can you always be sold as Erguotou?
Wang Bo's parents and aunts, the older generation, were very cautious when facing the price increase. There were many reasons, but in the end, there were only two points:
1. When doing business, you should make small profits and quick turnovers. The current profit is OK. The current business is good, so don’t think about it. It won’t be long after eating.
2. What if the price increases is not accepted by consumers? What if the customers don’t come and go to those cheap places to eat? Therefore, it is best not to raise the price first, and then follow up when everyone in other rice noodle shops starts to raise prices.
Many things in China are just a situation, just a formality, and many things are decided before the meeting. Although Wang Bo’s discussion was nominally a discussion, he had already made a decision in his mind. The reason why he took off his pants and farted was just to respect his parents and give the employees a sense of participation and belonging.
"Dad, mom, aunt, I understand your concerns. Sister Xin and Sister Cui have already said a lot about the reasons for price increase, so I won't say it anymore. As for the issues you are worried about, in this way, let's try to raise prices for a period of time. If the business falls sharply after the price increase, then we will lower the price, what?"
"You must have the idea of Boer! You can do it first, and if it doesn't work, just go down." My aunt Zhong Xiaomin was the first to agree.
When the other two aunts saw Zhong Xiaomin expressing their opinions, they also agreed. Although Wang Bo's mother felt a little risky, her son already had an idea, so let's listen to his son. Zeng Fanyu's idea was very simple. From the day he decided to open a rice noodle shop, when did his son miss it?
"Sister Mei, what do you think?" Wang Bo saw Zhang Xiaojun's wife Jiang Mei sitting next to her and didn't speak much, so he asked.
Jiang Mei was a little absent-minded. When Wang Bo asked, he said "ah", and hesitated: "Ah, it's pretty good. They're all pretty good."
OK, it turns out that someone is a waste of time, so this is a waste of time. Wang Bo thought to himself, but he nodded at Jiang Mei with a smile.
Only Wang Jichang doesn’t want to raise prices, and he doesn’t want to. To put it nicely, Wang Jichang’s nature is called being content with everything, but not nicely, he just has no ambition and just live a life. Seeing that the business of rice noodle shops is so hot now, everyone can’t win (it’s too busy to do it), just run it well like this, why bother to think about it and make trouble?
But his arm can't twist his thighs. As the business grows bigger and bigger, Wang Jichang is becoming more and more popular, and he has less and less say in this family. Now he has a little say except for the sauerkra. In other things, no matter big or small, he is all the stepson making the decision, and he is becoming less and less present.
"Why did it rise?" Wang Jichang was quite unhappy when he saw that everyone began to agree with his stepson's opinion, but he was quite unhappy, but he knew that it was impossible to do anything, so he wanted to fight for the price increase.
"Five cents!" Wang Bo stretched out a slap and shook it, "One liang was originally sold for one yuan, but now we sell for two yuan! Three liang was originally sold for two yuan, so we changed to two yuan, and we increased by five yuan on the original basis!"
The opinion on price increases was decided.
Wang Bo didn't want to waste time either. He immediately asked Guan Ping to contact the advertising company to change the price on the menu. Tian Xin was responsible for the tables and parasols needed for the operation of the road. He looked at the area in front of the two stores and could add six sets of tables and chairs for four-person tables and six parasols.
However, because Wang Bo has special requirements for parasols, for example, the umbrella frame needs to be stainless steel, and the style of parasols is preferably rectangular or square with umbrella curtains, rather than round like pot lids like large food stalls. In addition, the umbrella curtains also need to be marked with their own marks. This special umbrella is obviously difficult to meet in the small place in the square, so I can only ask Tian Xin to travel to the provincial capital tomorrow and the next day.
"Oh, it's inconvenient to do something in a small county town! When will my 'Sao Zeng rice noodles' go out of the world, break through De City, and enter the provincial capital? I hope it won't last too long!" Wang Bo sighed.
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Thanks below does not count the word count :)
This chapter is an update for the leader who raised funds and rewards from 21 book lovers in the VIP group. There are three chapters for the leader's addition, this is the first chapter today.
Thanks to the generous donations of the 21 "great ordinary people" of "little people" that gave "little people" a second leader!
I love you all!
I can’t repay you, except to continue to write books, I can only remember it by leaving my name (well, that one, the ranking is still in no particular order):
Chapter completed!