During the comments, Xiaobai said with satisfaction: "Performance is an art, from vulgarity to elegant and then to vulgarity!"

"From the vulgarity and the vulgarity, it is a qualitative flyby. The first stage is the cry of true feelings, the second stage is the cry of technical feelings, and the third stage is the cry of true feelings, but the role has been given."

"I worked with Jim Carrey once and learned a lot. I personally feel that my acting skills have improved a lot. Qianxi, acting, you are just getting started, don't worry, you are only 19 years old, you can learn a lot. Remember my words and take less bad movies!"

...

The program will be broadcast on September 28th, and "False School Veyron" will be released on the 27th, just in time for promotion!

The recording of "Base Camp" ended, and Xiaobai went home to the road show of "Falling School Veyron". He didn't want to participate, he was too tired...

The company held a seminar whether to buy some big IP adaptations!

This is a very serious problem.

Everyone knows that IP adaptations are easy to become popular, but if you don’t take them seriously, it will not only be the original work, but also the film and television dramas!

If you shoot according to the original work, you will have to shoot 200 episodes. If it is adapted, it will not be easy to satisfy the audience...

Disaster!

Chen Tianran, the newly promoted planning team leader of the franchise company, spoke: "Two years ago, due to capital entry, IP became popular. Now, I won't mention IP, and I've been chopped off. Everyone started attacking the actor's pay, accusing XX for how many millions it got in ten days. Whose question? They said that, they would give you a ten-day schedule, but you are willing to invite him. If everyone is popular and hired whom, will the pay be getting higher and higher?"

"It's normal, there must be a channel to vent!"

"Two years ago, an actor had no show to film and said: Now they are invited to a young man. I asked him, are you enough money to support yourself for two or three years? He said enough. I said, then stop for two or three years, and you should be busy again in three years. Now these people are very busy in Hengdian, taking on three shows a day because they are normal."

"But now, we are complaining about the actors' performance problems!"

"Yes, when we film, sometimes the director said "this" and those with professional qualities will do it again because he thinks there is something wrong with the acting! But some directors say it is not used anymore, that's not OK. He has his own judgment, so he dares to say it again. Some young and handsome guys become famous and start to play big names because they have no basis and no foundation in their hearts, so he has to get angry. In fact, he is more guilty than you, so don't be afraid of them. If you act inappropriately, just do it a few more times. It's useless to indulge young and handsome guys. How many young and handsome guys are really moving forward in the past two years? The art industry is actually survival of the fittest. This is normal!"

"…Stop! What we are discussing now is whether to buy IP, what are you talking about?"

The topic has decisively deviated...

"Leader, there are no IPs waiting for us to buy now. We have been bought all of them long ago!"

"…Nonsense, I spent more than 2,000 film and television companies last year. Can they rob without ready-made IPs?"

A few years ago, when IPs were popular, a group of small companies dared to set up film and television production companies when they bought a few IPs. Anyway, everyone is willing to spend money...

Last year, hot money flowed out, investors were not bad, and there were not many people like coal bosses who were stupid and had more money.

Everyone has learned it smart!

"Yes, books on traditional literature have become more expensive recently. The Internet IP, which was originally popular, is no longer popular!"

"…Nonsense, I lost money, who dares to buy it!"

"In this way, let's try some realistic themes first..."

"The price is over 2 million, forget it!"

"knew!"

The price of IP has soared from more than 100,000 to hundreds of thousands or even millions a few years ago. Film and television companies and video websites that started to take advantage of the early days began to stock up on IPs five years ago. At the beginning, the most expensive IPs even reached 20 million...

Now, whoever talks about IP will be a bad pen!

In fact, there is nothing wrong with IP itself, but investors are eager for quick success and instant benefits...

...

The company currently has more than 500 people, which can be called a large-scale film and television production company!

Several projects can be carried out at the same time!

Of course, the film promotion team is vigorously promoting "False School Veyron". After all, this is the first work independently produced by the company by director Wu Xiaofei, director of the company, who cannot walk on one leg.

Huayi’s lessons are in front of you!

Today's movie promotion is no longer the simple paid and free modes, online and offline modes!

I have long been deeply involved in the lives of the masses.

The promotional work of the movie is actually very complicated. Generally speaking, it is to leverage all resources and spread all publicity actions, so that more people can pay attention to this movie and want to watch this movie.

The ideal so-called "propaganda well" should be like this:

A highly singular movie song; a viral material that is brainwashed and cycled; a screen-sinking event marketing; a press conference that is not just a "industry carnival"; if there is a crisis, a crisis public relations that is not disgusting; countless Weibo posts that do not look like advertisements, WeChat Software Broadcast...

In addition, there are conventional means: posters are placed, interviews with many media, covers and inner pages of this magazine, and hard-air movies at airports, train stations, shopping malls, cinemas and bus stations are released and performed roadshows in various regions across the country...

All of these require money!

The promotional cost of "False School Veyron" is as high as 80 million, which is far higher than the actual production cost!

Of course, the actual production cost is very small + the advertising implantation of "False School Veyron" reaches 60 million!

The biggest investment is Jing*dong and Meituan Takeout. In order to sell better movies, these two companies have made a lot of efforts, especially Meituan Takeout, which is directly promoted on the whole line!

Of course, movie promotion is the icing on the cake for the movie, not a timely help!

The so-called promotion can only make more friends who don’t know know this movie, let friends who know this movie remember this movie, and let friends who remember this movie want to watch this movie more!

The most important reputation and box office in the movie promotion results still depend on the quality of the movie itself!

"False School Veyron" is not short of these!

It was previewed nationwide half a month in advance, with a cumulative box office of 60 million, with a huge reputation!

This is also the reason why the company is willing to spend money on promotion...

...

On September 27, "False School Viagra", one of the seven movies during the National Day holiday, took the lead in paintings, with a box office of 190 million yuan in a single day!

The eye-catching score is 9.6, and the Douban score is 7.9...

It's OK, at least 1 billion!

"Damn it, Peng Peng has no sense of incongruity in the comedy!"

"I finally understand why Xiaofei is so proud of Peng Peng. The young man is really good!"

"The young plot, the young directing, the young acting, the young soundtrack, but it's just fun!"

Comments have been released one after another, and most of them are optimistic about this movie. Of course, there are also negative reviews. After all, this is Peng Peng’s first time taking the lead, and his funny way is a bit exaggerated...

"It may only be twenty minutes of the show, and the rest are irrelevant funny scenes..."

"Do I just find it boring?"

"The plot is too weak, where can I skip school?"

These bad reviews did not affect the continued box office revenue of "Fasy School Vey School". On the second day of the release, on Saturday, "Fasy School Vey School" earned another 220 million yuan; on the third day, that is, Sunday, the box office of "Fasy School Vey School" soared directly to 260 million yuan in a single day...

The box office of the first weekend was 660 million. If the box office of the pre-screening stage was added, the box office of 60 million in the pre-screening stage will be directly exceeded 700 million in three days of release...

How could this horse pedal be at the level of 1 billion?

I'm about to go to 2 billion...

This is not only the industry is shocked, but even the company can't explain why.
Chapter completed!