It’s no secret that Teacher Xu likes socializing, but he has lost a lot in recent years, probably because he is old...

It may also be that large-scale PR is too expensive!

Bai Xiaofei is now barely considered a flirt in the entire circle. He has his own resources, connections, and the most important thing is that the success of several consecutive works has been achieved. Bai Xiaofei's ip has begun to show results. In the future, he will face much greater temptation than Teacher Xu!

After all, he just has a girlfriend and is not married yet...

...

"The God of Medicine" is a work with a realistic theme, and such works are particularly suitable for seminars.

Therefore, in addition to the theater roadshows, the publicity team has added university publicity...

Xiaobai didn’t understand at first. During the National Day holiday, students are on holiday. Why are you running to college?

When I arrived at the theater, okay, he was wrong.

The auditorium was full of things, and in addition to the students, the leaders also had a lot of media.

The title is ‘The importance of realism’

First of all, everyone expressed their opinions. What a few people said was wonderful. An excellent director must be able to speak, that is, he would just talk nonsense...

Li Wen, a professor of Chinese opera literature, started from the beginning of the birth of Chinese films, listed excellent works on realistic themes at each stage, and finally mentioned "The God of Medicine", summing up "Realistic theme works are closely linked to the pulse of the times and are more likely to arouse the audience's thinking and resonance."

It's worthy of being a literary person...

"Actually, when I was making this movie, I was not considering realism or telling the audience what great truths. If you just want to convey a meaning, the audience will not listen to it. The story must be polished to be very beautiful so that the audience will open their hearts to listen to you telling this truth. I actually did not consider too much social value at all. Because when choosing this subject, the social significance already exists!"

"Brother Ning Hao told me about the prototype of this character. I felt that the story could move closer to the genre direction, so the script was written very quickly. Of course, the first version of the script was killed. Because it was too plain, I thought the audience might not like it after reading it..."

"Can you probably talk to us about the first version of the script?"

"There is an American movie called "Focus". Do you all know?"

"Know!"

The audience and several teachers nodded.

"The protagonist of the first version is not Cheng Yong, but Cao Bin. He is the first perspective of the whole story. My plot choreography is also borrowed from "Focus", but in this way, the censorship system is put aside first, the key is that there is no conflict point and it is not commercial enough!"

"hehe…"

When I heard that there was a professor next to me. Xiaobai took a look at it and his name was Lu Jun.

Paused for a moment, "…What did Professor Lu laugh at?"

"Why must such an excellent subject be made into a commercial movie?"

"...Because you have to pay back your capital, with an investment of more than 100 million yuan, can you make a group of noble people who claim to be able to understand movies?"

Xiaobai ruthlessly confronted him.

What era is this?

Are you still going to argue about commercial films and art films?

"I think with your influence, even if it is made into obscure art films, it will not be difficult to make a profit, right?"

"...But in this way, we will lose the trust of the audience, and no director dares to take such risks!"

"Jiang Wen..."

"Jiang Wen has only one. I don't want to, nor do I want to waste the investor's money, especially this investor is still me!"

"Director, continue to talk about "The God of Medicine"!"

The host hurriedly took control of the scene.

"I never thought about any ideology. The so-called 'ism' is always labeled by others after the movie comes out. As a director, no matter what technique I use, I just want to shoot real, good-looking and touching stories. Therefore, I set the script of the second version as the protagonist, and the main plot is similar to the movie we see now. It was just that the movie was originally designed and there was no villain."

"No villain?"

"If you insist on talking about the villain, it must be that the medical system is not sound, and then... the movie will not be released!"

"And without a villain, the movie will lose many conflict points, and the turning point of the story is not easy to arrange. Director Ning suggested that I set it up as a gangster, but this is not true. If it is a gangster, what is the real interest group behind it? In the end, the villain became the medical representative of the Swiss pharmaceutical factory. To be precise, the medical representative became the opposite of the protagonist."

Ning Hao interrupted: "There is no way to do this. China has always said that life is at stake. Everything can be taken lightly in the face of life and death. We respect intellectual property rights very much. But I believe that if we want to choose between intellectual property rights and human life, I can give up intellectual property rights. Only by trying this point can the whole story have a kind of power, and this is not just for the specific level of dramatic conflict."

"There are no villains, police, judges, medical representatives in the story now...everyone has a conscience."

Xu Zheng also added.

Yesterday, the large-scale supply of "The God of Medicine" triggered protests in the pharmaceutical industry...

"Director Ning, you were planning to direct this work yourself at the beginning, why did you give up halfway? If you directed "The God of Medicine", would this be the story that will be presented in the end?"

"No, the movies I made are colder. They put the audience next to me and looked at these two people from afar. These three people, these three people, and this group of people, would definitely not be able to shoot the scene of the movie's last "long street sent-on. Bai Xiaofei is the biggest difference between me. He is a person with a classical romantic sentiment. When I met him for the first time, I talked about this topic. He said something and I knew that "The God of Medicine" is suitable for him!"

Ning Hao imitated Bai Xiaofei's tone: "When narrating, the creator must be slightly biased towards a certain position. It is impossible to be completely neutral. If he is completely neutral, he will have no emotional substitution. You are too calm."

"It is Xiaobai's approach to characters and emotional writing that makes this story more powerful."

...

At the end of the questioning session, a boy suddenly stood up and said, "Director Bai, many people say that the ending of "The God of Medicine" is to pass the review. Is that true?"

“Which section?”

"It's just that genuine medicines have been put into medical insurance. The generic drugs that were regarded as treasures in the first 110 minutes of the movie became something no one bought in a flash."

"…No, that's the reality. No one is buying that thing now!"

After a pause, Xiaobai asked back: "No, what are your misunderstandings about the censorship system? I searched the Internet for comments before going to bed last night, and many people sighed, "Can such a subject be passed?" Why do you think it cannot be passed?"

"There is a very bad atmosphere in the film and television industry, which is, "It is not easy to complain about distribution when scheduling films, it is not easy to complain about publicity when the box office is not good, and the director complains about being kidnapped by capital, and then everyone complains about the censorship system."

"This is wrong. For filmmakers, the shackles of censorship naturally exist. What filmmakers need to control is not only the balance between reality and censorship, but more importantly, the balance between art and business, popular narrative patterns, and typified routines, creating a "sense of reality" rather than "real reality". On the premise of ensuring the quality of the film and profound connotation, it fully demonstrates the commercial value and communication value of the film. This is the way out for movies like "The God of Medicine". After the script creation is completed, I already know that I will definitely pass the review!"

"Also, why don't you believe that our country will get better? Why can't it be cured? In 2002, China's chronic myeloid leukemia had a survival rate of 30%. When it was subtitled, it was 85%, and now it is 95%. Isn't this a social progress?"
Chapter completed!