Compared with "The God of Medicine", "The God of Medicine" has a disadvantage in terms of theme.

Comedy itself is a popular type of movie. In addition, in terms of marketing, the promotion of "Iron Fist" is responsible for marketing!

Compared with traditional publicity methods, the Internet has greater advantages, and they have big data to support it!

During the promotional war of "Shy Iron Fist", the eye-catching platform fully mobilized the promotional videos of independent apps such as eye-catching movies and Guevara, and also exposed a large number of videos at the Meituan entrance, Dianping entrance, and WeChat entrance;

In addition, the Qiongyan Promotion and Development Team has also cooperated with many "Fengxun" resources, especially on resource entrances on large-scale traffic platforms such as Tiantian P picture, QQ space, and expressions, including Toutiao's opening screen, which has enabled the video to receive hundreds of millions of exposure before the screening.

Qiyan also makes full use of Meituan Dianping's ground service channel resources, and is linked online and offline. It cooperates with nearly 100,000 merchants in more than 130 cities across the country to hold a local cross-border marketing campaign!

The exposure alone is several times more than "The God of Medicine"!

Of course, they did spend money!

In comparison, "Iron Fist" spent as much as 80 million on publicity, and "The God of Medicine" adopts the most traditional way of combining preview, variety shows and roadshows. Of course, there is a lot of investment in publicity, 30 million - compared with "Iron Fist", it is not enough to watch it!

However, compared with "Iron Fist", "The God of Medicine" has a huge advantage: reputation!

After the 25th, "The God of Medicine" was previewed nationwide, and the box office of preview alone reached 80 million, and its reputation was very high!

From the very beginning, the publicity team has already set a routine of word-of-mouth marketing!

Behind the 80 million box office, there are at least several million viewers. The reputation of these audiences will form tap water - it is also a marketing method, or the most advanced marketing - word-of-mouth marketing.

Of course, there is not enough tap water alone, and the big vs needs to help you take the team, and it is best to be the big vs that the public likes!

At this time, it will test the connections of the main creator.

It just so happens that Xu Zheng, Bai Xiaofei, and Ning Hao have wide connections...

The key point of word-of-mouth marketing is that the product strength is strong, and with the endorsement of a big V, it will form a fission reaction. When people around you are discussing "I Am Not a God of Medicine", even if you are not interested in this movie, you will go to the cinema to watch it and think about it: Why is this movie so popular?

Another important thing is casting!

Audiences now have a certain resistance to traffic stars, and some even boycott movies when they see the names of traffic stars.

The actors selected in "The God of Medicine" are either low-profile newcomers or powerful actors.

The increase in audience's favorability for movies will also prompt purchasing behavior.

The most important thing is that "The God of Medicine" will be released on September 29, and it will win one game before "Iron Fist"!

Once the phenomenon is formed, "Iron Fist" has no power to fight back!

...

After the release of "The God of Medicine", it quickly sparked public discussion.

Douban score reached 9 points!

“Best booking of the year!”

"At the end, I actually saw the redemption like "Schindler's List". It was touching, and the whole screening room was crying. The social significance of adaptation based on real events was added. Perhaps "I am not a God of Medicine" is to China, just like "Dad, Fall" is to India... It's good to see it. "In fact, there is only one disease: poor disease""

"The movie can do well, and this movie has done it. What's left is that this era will not make it better. In the torrent of the times we have just experienced, there are countless such little people who are struggling to survive in the torrent of the times, while trying their best not to lose their souls. Finally, there is such a movie that allows us to see the times, see goodwill, and see hope. I hope this movie can also be treated well by this era."

"This kind of domestic movie is very full!"

"This is a glimmer of light that you are trapped in the dark for a long time and hope to see hope. You must praise Bai Xiaofei. I heard that he revised the script three times before such a movie can meet us. I admire the private goods he brought when dancing with shackles. On the surface, it actually caters to censorship, but at the same time, it hides all the "can't say" in every corner of the film, only a little bit exposed so that the audience with hearts and resonance can understand it!"

Of course, there are also one points.

They are all some film critics who claim to be independent and professional!

All they talk about are movie languages, commercial kitsch, etc.

Sometimes I really don’t understand the meaning of such a film critic. It is to shoot this subject like Hou Xiaoxian and Cai Mingliang, and the film critics will have an orgasm, but what you actually like is the feeling of two or three of you sitting in the theater, right?

The first thing the movie faces is the public, not you self-proclaimed awesome film critics!

...

Xiaobai and the others didn't bother to watch the movie reviews, and they flew to the Magic City that afternoon.

Two meetings were arranged in the afternoon.

Several people are a little complicated. Although everyone has no objection to the reputation of the movie, will the audience agree? After all, such a heavy subject matter...

Of course, everyone chatted and laughed at the meeting.

In the hotel, Ning Hao, Xu Zheng and Bai Xiaofei gathered in a house, chatting while browsing their phones, watching the real-time box office.

Wang Chuanjun and Zhou Yiwei were still filming, so they didn't come with him.

Zhang Shan, Tang Xiaoyu, and Yang Lan each have business activities and will not return to the hotel until at least eleven o'clock...

Three movies were released today, "I Am Not a God of Medicine", "Sewing Machine Band", and "Sky Hunter". Xiaobai and the others did not consider the last two movies at all.

The theaters also think so. The screening of "The God of Medicine" is as high as 40%, and the screening volume and attendance rate are much higher than the last two films...

At about 9:30, the real-time box office showed that the box office of "The God of Medicine" exceeded 100 million on the first day!

The three of them cheered a little.

“…It seems like it’s a working day today?”

“Yes, working days.”

"It depends on tomorrow's performance!"

"Cinema screening mainly depends on the subject matter. I expect that our screening will drop to a few levels tomorrow!"

"Don't worry, I just received the notice that we will still have 30% of the screening tomorrow! Our movie has set a rating record in recent years, and the Douban rating score is as high as nine points!"

After Li Yundi answered the phone, he happened to hear a discussion from several people and answered casually.

"Wow! So awesome?"

All a little surprised...

"The audience really has vision," Xu bald man smiled happily: "I just said I trust the audience!"

"…That's not what you said just now!"

Xiaobai rolled his eyes.

Xu Zheng ignored him at all and stood up to leave the room: "I have to go to the theater to promote tomorrow. I will go to bed early and ensure that I will be in full tomorrow!"

“…returning home in glory?”

"No, no matter how you say it is, it's also alma mater. Of course, you have to pay attention to it..."

"Well, see if there are any suitable junior sisters who can take them together..."

Ning Hao and Xiaobai sang together, and Xu Zhengqian wanted to beat someone.

"Don't talk nonsense, I'm not that kind of person!"
Chapter completed!