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Chapter 478 Then let me change the industry!

Such a strange question was asked at that time.

Pei Qian continued: "How much is your basic salary now?"

Guo Licheng answered truthfully: "1500."

Pei Qian asked again: "How to calculate the commission?"

Guo Licheng: "The commissions for coaches of different levels are different, with an average of about 30%, and 200 private tutoring classes per session."

The price of a private tutoring class is the same as Pei Qian remembers, and the price of a private tutoring class he gave to his employees is the same.

Of course, from a perspective of ten years later, it is indeed quite cheap, and it can even be said to be a bargain price.

Pei Qian quickly calculated: "If you have three private tutoring classes a day on average and there is no rest for a month, the commission will be 5,400 yuan, plus a basic salary of 1,500 yuan, a total of 6,900 yuan."

In Jingzhou, the income is quite good.

Guo Licheng hesitated for a moment and said, "In fact, there are not so many private classes I teach. Because many of the private classes I teach are transferred to me by other coaches, and the commission must be distributed to them. The actual money I get is about 5,000 to 6,000 yuan a month."

Pei Qian nodded, thinking that this big brother is indeed as his name, quite realistic and says everything.

For private trainers, selling classes is the core competitiveness. The more classes you sell, the higher the commission. In many private trainers in big cities, they can earn 30,000 to 40,000 yuan a month by selling classes, but this kind of marketing genius can be said to be rare.

A coach like Guo Licheng who is dull, doesn't like to talk, and just tells the truth, naturally can't fool so many students into buying private tutoring classes.

Those coaches who can fool too many students have deceived them to buy private lessons but cannot teach them themselves, so they will be transferred to coaches like Guo Licheng who have more time.

But unless the two have a good relationship, they will definitely not be in vain.

Pei Qian nodded: "I will give you a basic salary of 8,000 yuan, and there is no commission, but there are benefits such as meal subsidies, housing subsidies, regular physical examinations, etc."

Guo Licheng was stunned for a moment: "Uh, Mr. Pei, I'm not talking about salary issues. I want to leave this industry mainly because..."

Pei Qian: "Then you have a basic salary of 10,000 yuan, and you will get various benefits, and there is no commission."

Guo Licheng: "..."

I was moved.

A basic salary of 10,000 yuan. Even if you leave the fitness industry, where can you get a basic salary of 10,000 yuan?

What's more, Guo Licheng likes the fitness industry very much. He wants to leave just because he is disappointed with the current situation of this industry.

Now, the basic salary of this 10,000 yuan is already ridiculously high, and the four words "no commission" surprised him even more.

This sincerity touched him.

But it also made Guo Licheng worry about President Pei.

He didn't want Mr. Pei, who was so sincere, to become a sucker, and he lost all his money after taking over the gym.

Guo Licheng hesitated for a moment and asked, "Mr. Pei, have you not learned the fitness industry in depth before?"

Pei Qian told the truth: "No."

Guo Licheng showed a "very sure" expression: "Tell me the truth, you think it's a bit too simple."

"Although this condition is very attractive to me, 'no commission' is also a good thing. But it's very bad for the gym!"

"Only with commissions, coaches will work hard to sell cards and classes, and the gym will have enough profits to open. If there is no commission, and the coaches will not actively promote, who will buy classes?"

Pei Qian smiled and said, "There is no need to buy classes. In the future, there will be no private lessons in our gym."

Guo Licheng: "Ah?"

Looking at Guo Licheng's confused expression, Pei Qian felt it was very interesting and briefly explained the rules of "hosting fitness".

Guo Licheng's expression went from confusion to shock, to hesitation, to confusion, and finally to compassion.

After Pei Qian finished speaking briefly, Guo Licheng sighed softly: "Mr. Pei, I'm sure now. You really don't understand the fitness industry! To be honest, in this industry, a gym with conscience will not be opened for a long time."

"If you do this, it will be unpleasant to both ends."

"I'm afraid I can't make any reputation or money."

oh?

Pei Qian was delighted. It seemed that his plan was recognized by senior gym industry insiders!

This is a good phenomenon.

But he buried this joy in his heart and asked, "What do you mean?"

Guo Licheng coughed lightly, glanced at Manager Wei who was negotiating a contract with Assistant Xin, and then lowered his voice and said, "To be honest, Mr. Pei, the current fitness industry is actually a bet."

"Fitness people bet that they will go every day after they apply for their cards, while gyms will not bet on them."

“The result is often the gym wins.”

"But even so, domestic gyms still went bankrupt in batches and ran away. Some people didn't go there for a few months after applying for a card, and found that the gym was empty. This phenomenon is not uncommon."

"So, this is an industry where bad money drives out good money, and it is similar to... some other industries that are keen on applying for cards and running away."

"Only those who are unscrupulous can make money. Only those who survive by relying on conscience and long-term goals are rare."

As the more Licheng spoke, the heavier heavier heavier Pei Qian listened, but the happier he became.

So if you mean it, the situation is even more optimistic than I thought?

Pei Qian said silently, I just love to listen to this!

"Tell me in detail." Pei Qian was still calm.

It seems that Guo Licheng also has a strong desire to complain about this, and he lowered his voice and said, "Mr. Pei, you ordered this 50 yuan a day. To be honest, this is not pleasing to both ends."

"After most consumers calculate, if they come four times a week, they will spend nearly 10,000 yuan a year, which is five times more expensive than an annual card in a general gym! They must think it is particularly expensive."

"But in fact, the gym that has sold 2,000 yuan in cards over the years is relying on a large number of waste cards and private lessons to support profits."

"In other words, consumers think your pricing method is expensive, and you may not be able to make any money. In my opinion, this is simply conscience, and especially for those novices who have no motivation, but they don't think so."

"They all think that they can practice every day by applying for an annual card. They must think that this is not a good deal."

"This is why I say that bad money drives out good money because there are too many such novice people, and it is difficult to make money in conscience, but it is too easy to make money in black."

"The annual card is 2,000 yuan, and the two-year card is 3,000 yuan. It must be a two-year card. You won't come to the gym often, so the longer the membership is, the cheaper it is. On the surface, it seems that the gym is losing money, but for the gym, they can just go to the present! Let's talk about it after two years, and make the 3,000 yuan first."

"As a gym did this, other gyms could only bite the bullet, otherwise all the customers would be snatched away by him."

"These gyms sell annual cards and three-year cards. After making money in advance, they will send flyers, recruit people, and sell private lessons. They completely ignore the actual carrying capacity of the gym, but they do push other gyms over in terms of momentum."

"The nearby customers have been overdrawn, making it impossible for other gyms to continue working."

"If you open a gym with conscience and don't make this quick money, you won't be able to hold on for long and be squeezed out by the propaganda offensives of these gyms. How can you go about the future?"

"These gyms that made quick money disrupted the market and overdrawed their future consumption potential. When the situation was not good, they quickly patted their butts and ran away, leaving a mess."

"The other key point is that fitness is a relatively painful thing for beginners. Consumers in our country generally do not have the correct concept of fitness. The fitness threshold is too high, the consumption experience is too poor, and there are too many novices, so the current gyms have become this model."

"If you want to make money with conscience, you must at least be prepared to lose money for several years. The resources and manpower need to be invested far exceeds your imagination. Not only do you need to make good products, but you also need to cultivate the market and change people's living habits. This is too difficult!"

"So, if you want to make a fortune and run away, then act like I didn't say anything."

"But I know that Tengda is a conscientious enterprise, so I hope you will think carefully and never come to this muddy water because of impulse."

After hearing what Guo Licheng said, Pei Qian fell into silence.

Ecstasy!

Listen, listen, my plan has been recognized by professionals!

And it is highly recognized!

If you say so, is it easier for me to lose money?

Seeing that Mr. Pei was in silence, Guo Licheng hurriedly said, "Mr. Pei, it seems that the contract has not been signed yet, and it is still time to regret it."

Pei Qian smiled and said, "Reply? No, no, this is something I have thought about."

"Since you said that this industry is an industry where bad money drives out good money, if you want to make conscientious money, you have to be prepared to lose for many years... Then let me change this industry!"

"From now on, you will be the manager of the Handong University Store in the ‘Hospital Fitness’, and you will have three tasks in the next few days."

"First, recruiting a coach team, with a basic salary of 7,000, and there are benefits but no commissions. All coaches have to follow your template. Just look for autistic people and don't want any one who likes to talk."

"The coach takes turns to take turns, two days off a week, and two shifts in the morning and evening. In normal times, make sure that there are enough coaches on the venue to guide the students."

"You can calculate how many coaches you want to recruit. Try to recruit as many as possible. I think it's almost the same for twenty people. If someone catches a cold and gets sick, he has to be able to transfer the shift in time. No overtime is allowed without reason."

"Second, find a construction team, redecorate the store door, paint it, and keep a little low profile."

"Third, buy fitness equipment and follow the highest specifications directly. Don't you be afraid of expensive things, do you understand?"

Guo Licheng felt a little confused. After all, he said so much, all of it was wasted?

"But Mr. Pei..."

Pei Qian patted his thick shoulder: "No, go and prepare."

On the other hand, Assistant Xin has already finished talking with Store Manager Wei.

"Mr. Pei, it has been negotiated. The gym area is 1,800 square meters. The original investment of this store was about 1.7 million yuan. The main expenses: the equipment here is mid-to-low and second-hand, with a total price of 500,000 yuan; other supplies are about 500,000 to 80,000 yuan, including various equipment and instruments for personal training, computers, office desks and chairs, etc.; the decoration cost is about 900,000 yuan, and in addition, employee salaries and advertising and marketing expenses, etc.."

"If the whole market is taken over, the transfer fee will be around 500,600,000, but we only need to decorate the venue, not fitness equipment, etc., so the final transfer fee will be 300,000."

"Shop Manager Wei will transport all the equipment away. We will repurchase all the fitness equipment, recruit coaches, and pay the rent for the venue..."

"Considering that the fitness equipment we prepare should adopt high standards and the personnel salary is higher than the industry average, the initial investment in equipment, transfer fees and some fragmentary aspects is about 1.5 million, and the annual expenses, including rent, water and electricity, personnel salary, etc., will be nearly 3 million... The average is about 250,000 yuan per month."

Pei Qian nodded, thinking to himself that this investment does not seem to be much.

The initial investment was 1.5 million, and the monthly expenses were only about 250,000. Even if there were no customers, it seemed that I would not lose much money.

But after thinking about it, this is just a store after all.

If you open ten stores, won’t you lose tens of millions in a year?

Let’s open the store first to see the situation. If no one cares about it, open a few more.

Anyway, as long as you drive too much, you will definitely lose more and more!
Chapter completed!
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