Rui Yuchen continued: "Now you may think that home delivery is pretty good. Every meal has subsidies. You can eat good takeaways for a short amount of money, so you feel good about it."

"But you can think about it carefully. A long time ago, when express delivery and other similar platform companies were launching a money-burning war, did you also taste the sweetness? But what happened later?"

"The platform companies have gained a monopoly position in the market by burning money. The next step is to have various tricks: big data kills old customers, finds excuses to raise prices, launches new services with higher prices, and secretly reduces the original services... In short, before they know it, the prices have risen back."

"The customer thought he had fleece, but in fact he had to return it honestly in the future."

"The current business model of Zhaiju Takeaway is also the same: first obtain a lot of money through financing, and then use this money to subsidize merchants, riders and customers to seize market position. With the expansion of market position, we continue to merge other takeaway platforms, integrate resources, and attract more investment."

"In the end, we reached a market monopoly and began to happily cut leeks, becoming a business that has no risks and will never lose money."

"In the near future, the following scenarios are foreseeable."

"For merchants, Zhaiju Takeaway will continue to increase the commission amount, constantly test the bottom line of merchants' profits, and ultimately retain a very small part of the profits for merchants, taking away most of the profits."

"If it's just that the merchant's profits are falling, then nothing is there. The key is that something even more terrible will happen."

"Because profits are getting lower and lower, those restaurants that provide quality food will be less and less able to continue to operate. And those who can survive such high commissions will only be those takeaway stores with high profits."

"There are two ways to make high profits: one is excellent brand value and strong bargaining power. For example, some well-known fast food brands abroad, but this is a very rare one after all; the second is to reduce costs and push some takeaways to low prices that ordinary people can't imagine."

"For example, using cheap takeaway bags to make some rice bowls that look pretty good. Although they are priced at a very low price, they still have huge profits."

"But such takeaways cannot even guarantee basic health. Over time, more and more similar merchants will be available on the platform, which will inevitably have the effect of driving out good coins by bad coins."

"For riders, Zhaiju Takeaway will constantly test the limits of riders' delivery through big data algorithms. First, send you five orders. If most people can complete it smoothly, then continue to add up, six orders, eight orders, ten orders... The riders have to run a red light and violate the traffic rules. This part of the profit was also happily bought by Zhaiju Takeaway."

"For customers, we will gradually increase the charges, but we will not directly increase the takeaway fee. Instead, we will start by tightening subsidies and gradually reduce the coupons and discount amounts. Then we will kill the old customers by big data, secretly increase the delivery fee, and even openly crying for poor and selling miserable things, saying that the courier is too hard and needs to increase the express fee."

"But in fact, they will never provide any guarantee to the courier. Even if they provide it, it will definitely be deducted from the courier's labor income."

"In the end, all the interests of the three parties will be damaged, and the platform will develop into a giant, further binding the entire industry in depth, and truly realizing the dream of making money even if you lie down."

Speaking of this, Rui Yuchen paused slightly.

Then, he changed his subject and continued: "Someone may ask, isn't smoky fish takeaway also a platform? What's the difference between it and home-climbing takeaway?"

"I can say here responsibly that the model of smoky fish takeaway and janishi takeaway is completely different."

"As early as when Mr. Pei founded the brand of Moyu Takeaway, he had planned the business model of Moyu Takeaway, and this business model is essentially different from those of Zhaiju Takeaway."

"Fishing takeaway is not a pure platform. It has a large number of offline stores and will provide customers with real food."

"Zhaiju takeaway will never be reviewed. The screening platform is about whether the stores on the screening platform are safe and hygienic, but fish takeaway can ensure that we provide customers with healthy and delicious ingredients."

"Fishing takeaway, cold noodle girl snacks and the latest upcoming quick-selling milk tea are all committed to providing everyone with a healthy and delicious diet, and covering most people's tastes. The key is to eat with peace of mind and drink with peace of mind."

"All our takeaway guys are like BF Logistics. They are formally staffed employees who pay five insurances and one fund and have various formal benefits. We will not use system algorithms to squeeze the limits of each guy, but will encourage them with performance salary, so that they can also obtain stable income while abiding by traffic rules."

"Do we make profits? Of course we also make money, but the way we make money is different from that of Zhaiju Takeaway."

"The source of profits we make mainly comes from the profits of foods such as fish takeaway, cold noodle girl snacks and quick-selling milk tea, and the second is the profits of a small amount of platform."

"And this is exactly the business model that Mr. Pei planned for the fish takeaway: delicious Chinese catering is the foundation, so we first had a fish takeaway store, and then we had the fish takeaway app. In Mr. Pei's eyes, the platform ultimately serves the entity and cannot kidnap the entity in turn."

"In addition, Muyu Takeaway does not have extremely high demands for profit margins like Zhaiju Takeaway. In some big cities, Zhaiju Takeaway's deduction of merchants has reached 20%, and this number may continue to increase in the future, because Zhaiju Takeaway pursues profit margins as the first goal."

"But the fish takeaway is different. For Mr. Pei, profit margin is never the first goal. What we pursue is: the improvement of the taste of the dishes and the expansion of the coverage, which truly provides convenience for customers and couriers."

"In the future, we will also let merchants join the platform of Moyu Takeaway, and can share the delivery resources of Moyu Takeaway stores across the country. Here, on behalf of Moyu Takeaway, I promise you two things."

"First, as a platform, merchants will never get more than 5% of the points!"

"Secondly, we will conduct serious inspections and review the merchants who join the franchise platform, and conduct random inspections from time to time to ensure that the takeaway on the platform allows everyone to eat with peace of mind!"

Next, Rui Yuchen went to the kitchen and food laboratory of the fish takeaway to introduce the internal situation.

The clean and tidy kitchen and environmentally friendly kitchen waste disposal are all shot by the TV station before, but now there are some subtle changes, which give people a better feeling.

This is not only showing the audience the health and hygiene of fish takeaway, but also a hint.

The audience will naturally wonder what the back kitchens of those merchants who takeaway in the home are like?

After thinking about this, many terrible scenes naturally came to my mind.

Not only that, when customers see cheap takeaways on home delivery, they will not only see cheap prices, but will think of the meaning behind it.

Will this subsidy disappear in the future and will return to the original price?

Is such a cheap takeaway made by cutting corners or even using takeaway bags?

Even in the same store, it is quite common to have different foods from takeout and dine-in foods? Is this kind of suspicion completely reasonable.

Moreover, there is also an ultimate killer for fish takeaway, which is to let go of other merchants to join!

In the low commission mode, there will be only two results.

The first type is similar food, which is cheaper for fishing and expensive for home delivery.

Needless to say, I will definitely choose fish takeaway.

The second type is similar food, which is expensive for fish takeout and cheaper for home takeout.

At this time, customers will wonder why home delivery is cheaper than fish takeaway? Is it reducing commissions? That should be unlikely.

Perhaps, the same merchant sells food on fish takeaway and food on Zhaiju takeaway? Even if it looks the same, the ingredients, ingredients, etc. cannot be seen.

You still have to choose fish takeaway!

Moyu Takeaway is supported by physical stores and unique food products, and has a strong reputation, which makes it impossible for Zhaiju Takeaway to squeeze it out through price wars in the short term.

The low profit margin of Wayu Takeaway will always give Zhaiju Takeaway an anchor, making it impossible for it to let go of its hands and feet to slap the interests of the three parties and pursue high profits.

Once the public opinion trend is formed, fish takeaway will naturally be invincible like logistics, hosting gyms and sloth apartments!

Of course, this also has side effects, that is, after fishing takeout, you can no longer have the dream of making money by lying on a monopoly platform like home delivery.

But it doesn't matter. Neither the person in charge of fishing takeaway nor Mr. Pei had considered this path at all.

It is precisely because of this that Tengda can be invincible!

Finally, the recording is over.

Rui Yuchen took off the microphone and breathed a sigh of relief: "Huh, is my performance okay?"

Meng Chang nodded: "Very good. When you go back, cut this video a little, and it will be almost done."

"But this video is not easy to post immediately. The popularity of the video hosting the gym has not reached its peak yet. Now the second issue will slightly affect the spread. It is better to wait until the video hosting the gym starts to decline, and we will find a suitable time to post the second issue."

"This can achieve the best effect and hit the weakness of home takeaway!"

Rui Yuchen agreed: "You can arrange these things in a coordinated manner. No one is better at this than you."

The two chatted casually for a few more casual words. Now the heads of various departments in Tengda have regarded Meng Chang as their own and trusted her very much.

Before, everyone thought Meng Chang was too naughty and incompatible with Tengda's values, and they didn't think that Mr. Pei could turn him around.

But Mr. Pei is so awesome that he twisted Meng Chang over!

It's quite outrageous.

Rui Yuchen took out his cell phone and wanted to see the situation of the people in charge, but suddenly found a notice.

"The person in charge... goes to the grassroots level???"
Chapter completed!