Xue Zhebin also nodded in agreement: "That's how it's done, asking Lin Jiaqiang to endorse the speech is a big profit!"

"The promotional video at the press conference was very good. This kind of humorous style with a little nonsensicality made Lin Jiaqiang's acting skills fully demonstrate and left a deep impression on people at once."

"And Lin Jiaqiang's personal experience after the product was released also made more people relieve their doubts."

"The most important thing is that Lin Jiaqiang's business cooperation costs are very low, but his popularity is not low. It can be said that every penny is spent on the blade, which is great value!"

"I was complacent about the marketing activities I did before. Compared with Mr. Pei, it was too far behind!"

Li Shi smiled: "This is normal. Anyone who has dealt with Mr. Pei will have similar ideas."

"Mr. Pei is like this, one by one, one by one. Every choice you think is ordinary may be accompanied by a series of back moves!"

"If you invite Lu Zhiyao or Zhang Zuting, you can definitely invite him, but their figure is so good that it is not convincing to endorse this product. Everyone will think that their figure was originally trained in the gym, and it has nothing to do with the smart fitness clothes drying rack."

"When Lin Jiaqiang himself has fitness needs, Mr. Pei is particularly confident in his products, so he can achieve significant weight loss results!"

"I have to say that this product that sounds very strange and outrageous has once again subverted my perception."

"Sometimes I feel sad, why is Mr. Pei so young, and all kinds of ideas and wisdom emerging one after another? I can only say that there are still geniuses in this world..."

While reviewing the series of operations from promotion to sale of smart fitness clothes racks, everyone lamented Mr. Pei's foresight.

As they were chatting, Yao Bo suddenly remembered something.

"By the way, there is news, Mr. Li, have you heard of it?"

"Tengda's first experience store was booked in Jinsheng Plaza."

Li Shi was stunned for a moment: "Jinsheng Plaza? Isn't that the mall where you own the shares?"

The names of Jinsheng Plaza and Jinding Group are a bit similar, but in fact they are really related. Jinding Group has some investments in Jingzhou, and Jinsheng Plaza happens to be one of them.

However, Jinding Group is just one of the shareholders behind Jinsheng Plaza. Although it has a certain voice, it is not absolutely controlled. It is basically just a matter of daily operations of this mall.

So Yao Bo did not know about this matter immediately.

Yao Bo said: "I just learned about this incident not long ago, because Tengda's actions seemed to be quite hidden this time, and the mall also carried out some confidentiality work, which may take a while to promote it."

Li Shi was excited: "Thank you! This news is so important to me!"

"I'll go nearby and buy a few shops and stores!"

"By the way, has Tengda been given a discount on the mall?"

Yao Bo replied: "Of course the discount! I heard that the rent is 60% off, and the rent is exempted for half a year, and a total of 7,000 square meters of land was squeezed out? All of them were rented to Tengda."

Li Shi nodded in approval: "Hmm? Although the discount is not a lot, it's OK."

"Remember? Dealing with President Pei? You must have enough sincerity! The greater the sincerity, the greater the rewards Mr Pei will be!"

"Tell me to the person in charge of the shopping mall? Let them give as many preferential conditions as possible in the future, and never be stingy? Mr. Pei will definitely use ten times or hundreds of times profits to repay."

Yao Bo hurriedly said, "Okay? I will call the mall when I go back and give them a reminder!"

...

After the dinner, Li Shi sent Yao Bo and Xue Zhebin away and took another half an hour to a shopping mall.

This is an inconspicuous small shopping mall? There is no place for the local area in Jingzhou.

After arriving at the mall, Li Shi went directly to the basement floor, which is the main store of Xingniao Fitness Chain.

After talking to the front desk, not long after, I saw a middle-aged man in his forties walking out quickly.

"Mr. Li! Please come in quickly."

This middle-aged man is called Che Rong? He is the owner of Xingniao Fitness Chain.

Che Rong led the way in front and took Li Shi to the VIP room in the gym? He personally made tea and served.

"Mr. Li, what wind blows you today? Let me know my brothers next time I come? I can also treat you in advance."

Li Shi smiled and said, "Mr. Che, don't be so polite. Today I suddenly had a whim? I remembered something? That's why I came over to take a look."

"About the investment you wanted before... I thought about it? I decided to invest."

Che Rong's face instantly showed a surprise expression: "Really? Mr. Li, thank you so much!"

Li Shi raised his hand: "Don't thank you in a hurry, I have the conditions."

Che Rong nodded quickly: "You said."

Li Shi took a sip of tea and thought about where to start.

Xingniao Fitness is a local gym chain in Jingzhou. Although it has more than a dozen stores, it is difficult to rank among the top ten in Handong Province, not to mention that it is in the country, and it cannot rank at all.

In the past two years, the fitness industry has been in a very difficult situation.

The domestic fitness industry began to develop rapidly around 2000. In 2001, the Olympic bid was successfully won, and the topic of national fitness began to be valued. Many gym fitness cards were hotly hyped, and even hyped up to a few thousand per piece.

Such a craze naturally gave birth to a large number of gyms. Around 2004, there were more than 500 gyms in the imperial capital alone, which can be said to be developing rapidly.

However, with more gyms, competition becomes fierce, and the homogeneity of the fitness industry is very serious. If you want to add more customers, you can only rely on price reduction, so you gradually fall into a vicious cycle.

The annual card for large gyms has been reduced from tens of thousands to about 3,000 yuan, and the price of small clubs has even dropped to seven or eight hundred yuan, only lower, no minimum.

Although this allows customers to exercise at a more favorable price, there are also a series of chaos due to low profits, such as trying to sell private training courses, running away with money in the gym, etc.

The gross profit margins of many gyms have dropped from 40% to less than 3%, so a crazy wave of bankruptcies has begun in the past two years. Last year alone, in 2011, more than 40 gyms closed in the imperial capital.

As a second-tier city, Jingzhou has fewer young people than first-tier cities and has worse fitness habits, so the situation is naturally more unoptimistic.

To make matters worse, after the hosted gym was opened on a large scale, it provided a brand new fitness model, quickly snatching away a large number of customers belonging to traditional gyms.

This makes it even harder for the small gym in Jingzhou, similar to Xingniao Fitness.

Therefore, Che Rong, the boss of Xingniao Fitness, had to invest everywhere, hoping to overcome this difficulty.

Li Shi's Fuhui Capital is very famous in Jingzhou, so Che Rong of course has also visited him, but Li Shi has never given him a clear answer.

Because Li Shi is an investor, investment requires returns.

There is nothing special about Xingniao fitness, and you may not be able to make money by investing, so why should you invest?

Originally, Li Shi wanted to reject Che Rong, but today he suddenly changed his mind.

"Investing is OK, but I have a condition: all the money I invested will be used to purchase smart fitness clothes racks and placed in various stores of Xingniao Fitness."

Che Rong was stunned for a moment: "Ah? Mr. Li, what is this?"

"I have also seen that clothes drying rack. Although it is quite popular now, it seems to be a home fitness equipment, right?"

"There are professional fitness equipment in our gyms, which are easier to use than this clothes drying rack. Why should we change it?"

Li Shi shook his head: "At first glance, you have never experienced this thing yourself."

"Smart fitness clothes drying racks are indeed fitness equipment for home use. They are not as good as professional fitness equipment for specific movements."

"But it also has its own advantages, which is incomparable to traditional fitness equipment! Combining games and equipment together makes fitness no longer boring, but full of fun, making it easier for people to stick to, which is something that traditional fitness equipment cannot do!"

"At present, most gyms are still aware of this and have not noticed this. This is a very good opportunity for us!"

"Although you can't learn the basic model of a hosting gym, you can still learn the new fitness form of smart fitness clothes drying rack!"
Chapter completed!