The Beijing News has become a laughing stock in the industry!

Who asked him to take the lead in criticizing Zhang Junsheng? Beware of Zhang Junsheng that the name of the number one prodigal son in Yanjing was circulated from the Beijing News!

Li Qingyao was almost mad!

He himself was scolded by Zhang Junsheng's book fans as a sieve - on the blog!

"Legend" made money, and Zhang's mother finally had the money to make a plan for the Zhalang blog. Basically, those with good reputation all had blogs. Li Qingyao is a trump card entertainment reporter of the Beijing News, and of course he has his own blog!

So he became fierce again and published several articles such as "Zhang Junsheng is essentially just a businessman" and "It's too early to talk about the animation industry now", vowing to carry out the hacking of Zhang Junsheng to the end...

The enemy of a lifetime...

However, the Beijing News benefited from this - all articles praising Zhang Junsheng. Suddenly, there was a critical one that undoubtedly occupied the "headlines". The sales of the Beijing News did not increase but decreased!

This is like building a public account. What's the point of following the trend?

Fu Yu is showing off when the Golden Horse Awards is criticized, how can he stand out from a group of critics?

Of course, we have to continue to praise the Golden Horse: If the Golden Horse is in ruins, what awards are worth looking forward to in China? After all, the Golden Rooster and Flowers are not good, so the actors have to go to the other side of the strait to participate in the Golden Horse Awards!

By the way, I feel sorry: Although fetal poison is wrong, Golden Horse is the well-deserved highest award in Chinese films, which lies in its spirit of independence and persistence in the face of politics!

Let me ask, except for Golden Horse, which award would be awarded to Director Hu Bo? Golden Horse’s efforts and help to young Chinese filmmakers are unparalleled!

Finally, let’s say, “The spirit of independence and freedom is more important than the spirit of patriotism!”

There will be countless clicks…

These are all routines!

Of course, Zhang Junsheng has not reached such a serious level, but it also has the same effect!

At least sales have increased...

...

"The Diary of a Little Brat" has sold over 100 million yuan worldwide. The whole book tells the story from the perspective of a middle school student, telling the joys of middle school.

The protagonist, Grey, is a little boy in junior high school. He is thin, but smart and naughty, and always wants to take shortcuts.

He is the second child in the family, with his arrogant brother Roderick, who often plays him around; he has a younger brother Manny, who is in kindergarten. Relying on his young age, he often makes him helpless but envious.

At school, he didn't dare to mess with those guys, but he often teased his good friend Raleigh.

He has no great ideals in his studies and always wants to take advantage of loopholes, but he often loses the rice.

His diary was not written on his own initiative, but was forced by his mother, and the purpose was to use it after becoming famous, etc., etc.

It can be said that the image of Gray is the representative of most junior high school boys!

The original work is American writer Jeff Kinney. The reason why Zhang Junsheng remembers it very clearly is because he accidentally watched a movie "The Little Brat Should Diary" and then thought it was very good, so he found the original work and read it several times, and was very impressed...

Of course, it is actually quite difficult to localize such novels!

After all, classroom education in China and the United States is different, and the funny points are not very similar. Therefore, after the Chinese version was published, he immediately found a translator to translate "The Little Brat Diary" into English, and then distributed it in North America...

The author's new work, "The Little Brat" is selling well.

It was on the North American best-selling list in the first week, and of course it was only ranked 68th...

However, Zhang Junsheng is not in a hurry at all. "Little Brat" can write more than a dozen volumes!

"Those Things in the Ming Dynasty"...

Mainly for selling sales!

Everyone knows that "Things in the Ming Dynasty" is very popular, with sales of more than 10 million - it has been ranked second in the best-selling list for several consecutive years, and the champion is "Grave Robbers' Chronicles"...

Moreover, Hua Guoming has a lot of fans. After writing "Ming Dynasty", he can also write "Who killed the Ming Dynasty"...

Zhang Junsheng's popularity in China was so high that two books were released, and the first batch of 500,000 copies had been dumped.

By the way, Zhang Junsheng did not hold a national sales tour this time...

He really has no time, so he is going to acquire a video company!

...

Video websites are very important!

The three major Internet giants of BAT all have their own video websites. Why?

Because China does not allow private TV stations!

And even if you have a private TV station, you may not be able to compete with video websites - if you don’t become a father, you will have no money to compete with others!

To build a video website, you have to burn money. To this day, online video service providers around the world are actually the ones that are familiar to everyone: Youtube, Netflix, Hulu.

Compared with the domestic environment, the profit model is also extremely simple: value-added businesses such as advertising, content, personalized services, etc.

Why can Youtube rely on advertising as its main means of profitability?

Because his dad is Google!

Google can provide Youtube with a large amount of traffic through search engine traffic and Internet advertising services, making such a profit model work on Youtube.

Profit models such as Netflix and Hulu are similar but different from Youtube.

Hulu was originally jointly invested and founded by three major American broadcasters, and naturally has content advantages!

Hulu once occupied 33% of the video advertising market in the United States with 1% of the video traffic, magically realizing the "legend" that was profitable in the first year after its establishment!

As for Netflix, their paid members can reach 118 million in North America and more than 100 million in overseas countries!

This alone is enough to make a profit!

I have been making video websites in China until 2019, but I have not found a way to make a profit!

Even if it is Tengxun Video, iQiyi VIP members have exceeded 60 million, which is useless...

On the one hand, the proportion of content purchasing is too high, and on the other hand, the advertising costs are not as much as everyone imagines!

Just like what Gong Yu said: If we stop investing now, we can make a profit immediately, but others are investing, you can't stop it!

Of course, there is also operating costs: the bandwidth cost of video websites is unimaginable. For example, Tengxun Video Mobile's average daily coverage of 90.12 million people, and the annual cost of bandwidth is as high as RMB 1.7173 billion...

However, owning a video website and operating it well is nothing more than owning a TV station!

This is the only way to build a Chinese-style media chain!

As for losses?

I’m afraid of losing money, so we have investors!

As long as you find a turning point in profit, are you still afraid of not making money?

You said Leshi Video made a profit? Haha, that's because the financial reports of several founders were beautiful!

Leshi Video's revenue is based on the capital operation set of cash flow - it successfully packaged the model of low-priced TV sets to cover annual membership fees, but unfortunately, the capital chain is broken...

Also, copyright distribution, it was the earliest video company in China to purchase genuine copyrights. At that time, no one knew that the country would cut leeks. Leshi used the sale price to buy copyrights, and it was signed for ten years, and then the authentic version was protected. Other video companies could only buy from it!

The future is about streaming media. Few people watch TV. Netflix mode is the king. HBO and Disney have successively established their own streaming media platforms...

Can't explain the problem yet?

Not to mention the United States, just domestic, in 2013, the total revenue of national television advertising was 111.9 billion, and in 2018 it fell to 98 billion...

Why?

Advertisers are reluctant to favor TV stations!

Zhang Junsheng prefers Netflix mode. Of course, he cannot get monthly and VIPs as soon as he comes. All video websites have no habit of paying, so he directly uses the B station model - no ad buffering.

As for how to make a profit?
Chapter completed!