Chapter 59: Slap Yourself in the Face?
Who is Chris Melledandley?
Founder of Lighting Entertainment Company…
Forget it, let's just say that he is the father of a minion!
"Despicable" and "Minius" are all his creativity!
"The Confidentiality of Pets" and "The Voice of Joy" are both written by the lighting entertainment company...
Since you want to make an anime, "Minius" must be snatched away. "Minius" series is the highest-grossing animation series in film history, surpassing "Monster Shrek" and "Toy Story" series...
The most important thing is that the peripherals of the Minions series are sluggish!
The peripherals of "Kung Fu Panda" made him jealous. Unfortunately, in the current Chinese toy market, genuine derivatives are high-end luxury goods. Even if Yuehua has the right to distribute, it is difficult to sell at a very high price!
However, he has cooperated with several domestic panda breeding bases to sell them at a price slightly exceeding the cost price, and asked them to sell them to tourists...
Shudu Giant Panda Base ordered more than 30 million dolls at one time...
But there is not much profit, so it is better than nothing.
It is necessary to plan for the future - "Minius" will become the helping point of Zhang Junsheng's animation dynasty.
How strong does the Minions have?
It can be described as "everywhere".
They have crossed from the film industry to the advertising industry, the food industry, the fashion industry, the e-commerce industry, toys, the art industry, etc. It is no exaggeration to say that the Minions series has become one of the most popular derivatives in the world.
Data says it all. In 2013, Universal Pictures' franchise and souvenir sales revenue was only US$1.75 billion, less than 5% of Disney's.
After the release of "Despicable 2", in one year, it was just a global derivative of Minions, contributing US$3.16 billion in sales revenue...
The Minions series has become the most profitable movie since its establishment in 102 years!
Universal Studios has shelves filled with minors all year round, and a theme amusement project of "Despicable Dad" has been set up...
This thing is a result that even "Racing Story" has not achieved!
The "Racing Story" series sold nearly $20 billion...
"Minius" has made more than this number to help Global, incomplete statistics, just Neon Country, Minions derivatives earned 6 billion US dollars!
All of this is closely related to Chris Melledandley, and Zhang Junsheng cannot give up on this person!
As for 40% of the equity, hehe, as long as he has the right to participate, he can invest in all the money when the animation is produced in the future!
Forty percent are just stepping stones!
It is unlikely that the Global World has such great courage, after all, they do not have the vision of the reborn!
Of course, Zhang Junsheng passed this resolution not very smoothly. He originally wanted to invest in the lighting and entertainment company in the name of the company. Then, the eight kings of the company and seven people opposed it, and a group of those who were not interested!
The Son of the Plane decided to invest in his personal name, and when "Despicable" is released, they will regret it.
...
On September 14, "Kung Fu Panda", which had been the first to paint overseas for a week, finally entered the mainland.
Before the release, Yuehua directly spent nearly 20 million yuan on publicity, and Zhang Junsheng personally wrote an article about "The Past and Present of Kung Fu Panda".
Or "How Yuehua is in line with the international community"
"Panda is a symbol of Chinese culture. No one in the world doesn't like pandas. At the age of 17, I went to the giant panda breeding base and met an American friend. I came to China for a business trip for a month. I went to the panda restaurant every weekend. I stayed for more than four hours each time, and watched the panda cry before leaving."
"What I thought at the time was that I really had never seen the world. Isn't it just a giant panda?"
"Later, I investigated. More than 200 million people in the United States were willing to spend 500 yuan to get the opportunity to clean up giant panda feces, feed them with bamboo, hold them and take a photo..."
"This is a huge business opportunity. Since I am willing to spend 500 yuan to be a shoveler, there is no reason why there is a movie about "Panda", and they are not moved! At that time, I started to make a movie about Panda."
"At the beginning, I wanted to make a live-action movie, and I planned to use pandas and Chinese martial arts to tell a story about China. I even referred to "Crouching Tiger, Hidden Dragon", and then the people at the giant panda base told me that they could not rent giant pandas for me to film!"
"Then I'll settle for the second best and make an anime movie!"
"But I don't want to do the kind of work that can only please three-year-old children. If I want to do it, I have to make a 3D anime that is not inferior to Monster Shrek and Toy Story, which is suitable for all ages and young!"
"The problem is that although I am creative and have ideas, I don't understand animation production. It takes at least ten years of experience to be a good animation designer!"
"And then, I met Tian Xiaopeng, one of the leaders of the Pixar project team, participated in the development of Toy Story, and led the two major projects of Monster Electric Power Company and Finding Nemo. I told him the creativity of "Kung Fu Panda" that he was very interested. I originally wanted to cooperate directly with Pixar, but they wanted me to be responsible for the overall investment."
"Haha, I don't have that much money..."
"I went to Pixar because I wanted them to invest!"
"So, I took Tian Xiaopeng away, and I invested all the money to him, which was about 40 million yuan. He also had his team, the Yuehua Animation Startup Group. More than 30 people worked for two years and made five-minute highlights. Then we found Disney. They were very interested in this project and invested 80 million US dollars!"
"With Disney's investment, I have the capital, and the country plans to develop the animation industry - we used this project to leverage an animation base..."
"Many people don't know why animation production costs so much. To give a simple example, the supercomputer hardware responsible for 3D rendering is extremely expensive, and it can be several million. It takes an average of more than one day to render a frame of images..."
"In order to save time, we can only add rendering factories, and this investment alone is as high as 200 million!"
"Let's say that, in "Kung Fu Panda", Disney gave us 80 million US dollars, but just infrastructure procurement, we spent 500 million yuan!"
"Fortunately, the National Strategic Reserve Bank has given us great support!"
"I won't talk about the hardships in this, you are not interested anyway!"
"After a year and a half, "Kung Fu Panda" has finally been released."
"As of the 13th, "Kung Fu Panda" was released for seven days, and the box office in North America has reached US$150 million!"
"The global box office has exceeded 300 million US dollars. I can proudly say that all this is operated by Yuehua Animation! "Kung Fu Panda" is a super big production that we independently produce. At present, we have signed a plan for the next two sequels with Disney!"
"I hope everyone will take a look!"
"As for promoting the traditional Chinese culture, you can just listen to it. Don't take it seriously. There are too many Chinese cultures, including Confucianism, Taoism and Buddhism, a hodgepodge..."
"The issue of promoting Chinese culture is too big, and it is not something an anime movie needs to do."
"I think "Kung Fu Panda" is an entertainment film, and it is an anime film dominated by Chinese people!"
"I seem to hear that someone is boycotting "Kung Fu Panda". I can only say that these people have shit in their brains. "Kung Fu Panda" just borrows Hollywood funds and Hollywood-packaged Chinese anime. Why should I boycott it?"
...
Zhang Junsheng’s reading volume of each blog is more than 10 million, which is an absolute big V!
His words affect many people!
Especially Yuehua's recent publicity is "Kung Fu Panda", which makes Chinese culture international..." and so on.
As soon as this blog was released, netizens made fun of him in the face...
"I'll scold myself!"
Chapter completed!