Disney started out in anime, and they have their own set of programs for evaluating anime movies.

"Kung Fu Panda" is based on China as its background and main design. The entire animation integrates China's geography, architecture, and artworks...

However, the core content is still to promote personal heroism, which is consistent with the United States but has core values!

After all, the only one who subdued Tailang in the end was Abao, and the role of the Fantastic Four was minimal...

The most important thing is that this movie is very interesting - only interesting anime can attract people!

Another point is that the United States is particularly interested in China, especially kung fu movies!

When Tian Xiaopeng talked about the creative source of "Kung Fu Panda", he mentioned "Drunk Fist" and "The Thirty-Six Rooms of Shaolin". He originally wanted to take a few pictures, but he didn't expect that everyone present knew...

...

In August, the news advertisements for "Kung Fu Panda" began to appear on Disney's media advertisements...

Disney, one of the top six Hollywood, mainly includes cable TV networks and radio and television networks, covering 80% of the audience in the United States. Among them, Disney Channel is broadcast in 162 countries and regions around the world in 34 languages...

ABC TV's Home Channel interspersed thirty-five seconds of video editing ads for three consecutive nights;

Interviews about "Kung Fu Panda" began to appear on the entertainment pages of newspapers in the Los Angeles area;

The columns of certain film critics also try their best to attract people's attention through praise or criticism;

The trailer of the video was played on the large screen in theaters;

Disney is very optimistic about "Kung Fu Panda" and directly spent $20 million on marketing promotion!

The ratings of "Gongguang" prove the love of ordinary American families for pandas. Even if "Kung Fu Panda" has poor box office, they are confident that they can make a big profit through the surrounding areas!

This stage is a critical period of negotiations between Disney and Pixar. The tug-of-war between the two sides is that Jobs is not satisfied with Disney's offer...

The quotation of $7.4 billion is extremely worthy of conscience. Pixar's current market value is $6 billion...

But Jobs wants stocks!

And as soon as you open your mouth, you will find 15% of Disney's stocks!

Not to mention that the Disney board of directors does not agree, even Roy Disney will not agree. As the direct heir to the Disney family, his shareholding is only 8%...

If "Kung Fu Panda" was a hit at the box office at this time, their negotiations with Jobs would definitely take the initiative!

So, in this sense, they expect "Kung Fu Panda" more than Tian Xiaopeng...

In September, the only thing that is likely to be a threat to "Kung Fu Panda" is "Teenage Mutant Ninja Turtles" - produced by Warner Bros., directed by Kevin Munro...

But it was a low-cost anime movie, and Kevin Munro is also a novice…

However, Disney cannot relax its vigilance, "Kung Fu Panda" has a lot to do!

So, they used all their energy to win 3,800 theaters for "Kung Fu Panda", which was much better than the original "Shrek" of "Monster". DreamWorks' distribution ability is incomparable to Disney!

On September 7, "Kung Fu Panda" premiered...

On the first day of its release, it directly won a box office of US$24.53 million, but failed to break the record. The box office of "Monster Shrek 2" with a box office of nearly US$40 million on the first day of its innovative love is a bit outrageous...

However, "Kung Fu Panda" has a good reputation, with a Rotten Tomato Index as high as 87%!

The popcorn index also reached 82%...

With such a good reputation, Disney will certainly continue to increase its publicity efforts!

So, on Saturday and Sunday, it closed at 31.21 million and 26.34 million...

He directly won $82.02 million in the first weekend.

According to the rule of three times the first weekend results of anime movies with good quality, Disney's final box office forecast for "Kung Fu Panda" is 250 million...

...

If a video with quality assurance wants to sell well, it must have promotional support. If the promotion achieves or even exceeds the expected results, it must be targeted. In the simplest terms, it is to understand the main audience groups facing the film and come up with publicity strategies that can affect them.

Therefore, in the early stages of a film's release, various survey feedback will not be interrupted.

"Kung Fu Panda" has always been very consistent with Disney's preferences - the family-friendly type!

So, the audience faced the difference.

The audience praise rate announced by relevant survey agencies three days later on the first week has remained at around 90%. There is no need to worry about this.

In addition to the audience watching movies, there is also a group of netizens!

They like to study the details of the film and even draw conclusions that neither the screenwriter nor the director have ever thought about. There is a considerable number of people, and they are often the main force in the speeches of major film and television forums.

Disney certainly didn't forget them!

Articles such as "Oriental Philosophy of "Kung Fu Panda", "Interpreting the Political Fables of "Kung Fu Panda"" and even "Fastrology of "Kung Fu Panda"" and other articles, which can be often seen on the Internet and on traditional media.

Many of them were hired by Disney and written specifically based on the movie, but more were completed by some movie fans after being guided.

These articles will definitely affect fans who have not visited the movie yet.

It also laid the foundation for global release...

The most shocking thing is the surrounding area: the surrounding area sold in just three days of the weekend...

This result is far better than "Monster Shrek"!

According to statistics and predictions from relevant Disney officials, "Kung Fu Panda" is likely to achieve a peripheral result of more than US$1.5 billion...

While excited, I was a little regretful - the contract signed at the beginning included the peripheral share, and Yuehua divided it into 30%...

They still dare not blame the debt, after all, the sequel to "Kung Fu Panda" still has to rely on the Chinese...

...

Global, high-rise office.

Adam Ferguson looked at the report of "Kung Fu Panda" in his hand and said to himself: "It seems that making an anime movie is imminent!" Then he looked up and asked: "How are we in contact with Chris Mellerdandley?"

“He is not satisfied with the price…”

Vice President Long Mayer looked a little depressed...

“…not satisfied?”

Adam Ferguson was a little incredible. He offered a price of 80 million US dollars, and such a price is enough to impress anyone!

What's more, Chris Mellerdandley is just a person who has left Fox Animation!

"I heard that China is also contacting him!"

Jeff Hill, head of the Global Television Department, told the information he learned.

"China?"

What came to mind by Adam Ferguson: "Our old friend, Zhang?"

"Yes!" Jeff Hill nodded: "And, his price is much better than ours. They will help Chris become an independent animation production company, and they only have forty percent of their shares!"

“…forty percent?”

Adam Ferguson is a little confused...
Chapter completed!