Author: Linjiangxian

Lin Yuzhen did not doubt Lu Yiming's financial resources. She was just confused about Lu Yiming's behavior: "Are you really planning to buy it? When I was putting my luggage just now, I saw that the doors of many rooms were open and no one was checking in. The vacancy rate of this hotel is

It’s very high. This is a hotel at the entrance of the scenic spot. If it were a hotel further away, wouldn’t it be even more unoccupied?”

Lu Yiming was a little surprised and said with a smile: "I didn't expect you to observe very carefully."

Lin Yuzhen raised her chin proudly after hearing this: "Of course, I'm smart."

Lu Yiming said with a smile: "Right now in Xia Guo, the hotel industry is indeed facing fragmented and fierce competition, so it is showing a situation of oversupply, which is reflected in the industry-wide occupancy rate being less than 60%, and a large number of guest rooms.

Being left to eat ashes, star-rated hotels are struggling, and all hotels below five-star hotels are suffering losses.”

Compared with Lin Yuzhen's simple observation and understanding, Lu Yiming had obviously sent people to conduct careful research on the entire market long ago, so the data he obtained was more detailed.

This made Lin Yuzhen even more puzzled: "I remember you said before that if you want to make money in business, you have to find the blue ocean instead of fighting for your life in the red ocean. Now the domestic hotel industry market is saturated, no matter how you look at it, it looks like

Is it the Red Sea?”

The theoretical strategies of red ocean and blue ocean had not been proposed at this time. Lin Yuzhen had heard Lu Yiming mention it accidentally before, so she silently remembered it in her heart, and then it came in handy.

Lu Yiming smiled and explained her confusion: "The Red Ocean and the Blue Ocean are relative terms. After all, business and the market are essentially the flow of money and people. Since they are mobile, they will be ever-changing."

Lin Yuzhen asked in confusion: "What do you mean?"

Lu Yiming said: "The reason for the saturation of the Xiaguo hotel guest room market is not because the needs of customers have been met. On the contrary, the existing market cannot provide customers with the products and services they need. There are also some force majeure, such as what happened just now."

Bad and disorderly competition. Therefore, the development of the entire industry has stagnated."

Lu Yiming then gave Lin Yuzhen a detailed analysis: "Have you noticed? High-end hotels are often clean and luxurious, but not economical, and economical hotels, even many three-star hotels, are neither safe nor hygienic. That's why

This is the fundamental reason for the low occupancy rate of hotels. Good ones cannot be accommodated, and poor ones are unavailable."

Lu Yiming said: "Ji Qi, the founder of Homeinns, analyzed online booking data when he founded Ctrip. Therefore, through the superficial phenomenon of oversupply in quantity, he saw the essence of insufficient supply in quality - customers' demand for accommodation remains the same.

To be prosperous, the premise is to come up with products that satisfy them.”

It is based on this judgment that Home Inns has positioned itself in the mid- to low-end market that is relatively price-sensitive and requires health and safety, roughly equivalent to the specifications of a two- or three-star hotel.

Obviously, Home Inn’s choice is to enter the mid- to low-end market.

After all, the hotel's financial resources lie in the mobile crowd.

Lu Yiming told Lin Yuzhen: "The essence of any business activity is to study the market demand, because only by understanding where the demand is can you make profits by meeting this demand."

Lin Yuzhen was convinced: "I see, it seems that your decision to invest in Home Inn must have been made after careful consideration."

Then, she said: "Is it really okay for you to tell me this kind of business secret?"

Lu Yiming said with a smile: "This is not a business secret. In fact, the National Tourism Administration has done statistics for a long time, and the data is also public. Leisure tourism and business activities in our Xia country account for the vast majority of urban residents' travel purposes.

The partial ratio is almost 75%."

"The booming development of small and medium-sized enterprises has provided the necessary industry soil for the growth of Xiaguo's express hotels. Most business people who need business trips prefer economical prices due to insufficient corporate budgets, but they also require convenience and hygiene.

Accommodation and attentive service. In fact, apart from Home Inns, the express hotel segment has long been targeted.”

When she heard that there was someone who had started this business earlier than Lu Yiming, Lin Yuzhen was immediately curious and asked, "Who is it?"

Lu Yiming said: "Jinjiang Star."

He stood up and said, "Okay, I'm going to buy this hotel."

He came to the front desk and found the boss just now.

When the boss saw Lu Yiming coming over, he thought Lu Yiming wanted to cause trouble for him, and was startled. He had personally seen Lu Yiming's bodyguards push Huang Wenyang to the ground unable to move, and had also seen the patrol team nod and bow to Lu Yiming. He knew

He simply couldn't afford to offend the young man in front of him.

Lu Yiming leaned half of his body on the counter at the front desk, tapping his fingers lightly on the table, and asked: "Boss, are you selling this hotel?"

The boss was still deducing in his mind whether Lu Yiming planned to ask him to compensate for the mental damage or to check out and leave. When he suddenly heard Lu Yiming's words, he didn't even turn around for a moment: "What did you say?"

Lu Yiming said: "I'm asking you if this hotel is for sale. I want to buy it."

Lu Yiming originally thought that the boss would talk to him about a lot of things, but unexpectedly, after hearing this, the boss agreed without saying a word: "Sell!"

This made Lu Yiming feel a little caught off guard, and he said in surprise: "Hey, so easy? Then when my men came to ask you before, why didn't you sell it alive or dead?"

The boss remembered that someone had talked to him about buying a hotel before, and said, "Ah, so those people are your subordinates?"

Then, he said helplessly to Lu Yiming: "Boss, it's not that I don't want to sell it. You have also seen that my hotel has no business even if it is opened at the gate of this scenic spot. It is losing money every day. I have wanted to sell it for a long time. But

That Huang Wenyang won’t let me sell it.”

"Is there such a thing?"

Lu Yiming didn't understand the inner connection for a while: "Didn't you say that his family also runs a big hotel? He came to your place to cause trouble to steal your guests. Logically speaking, if your hotel sells guests, he will run away on his own initiative.

Once there, he doesn't have to make trouble anymore."

"Things can't be that simple. Look at my place, it hasn't been renovated for many years. We are locals here and we are all afraid of their family, so we dare not object to anything they say. Their family's influence here is complicated.

, no one can fight them. If the boss changes, he won’t be able to control it."

Through the boss's description, Lu Yiming gradually understood what was going on. He smiled and said: "Congratulations, you met me. Have I negotiated the prices with you? You can sell them at that price.

I, that person surnamed Huang, dare not do anything to me."

The boss had seen Lu Yiming's methods and naturally believed that what Lu Yiming said was true. He was a little overjoyed and said with a relieved expression: "If we can really close the deal, then you can help me get out of the sea of ​​misery!"

Lu Yiming said: "Okay, then I'll ask the person from before to connect with you."

"Thank you boss!"

After what happened tonight, Lu Yiming realized that the failure to negotiate for the hotel was not at all a matter of price. These days, regional power is still a bit rampant, and many business matters are interfered with by external factors. Now Lu Yiming has shown his strength.

With the method, everything will naturally fall into place.

China Shipping, Jinjiang Inn headquarters.

At Monday's regular meeting, Xu Zurong looked at a group of company executives in front of him with sharp eyes and asked: "Have you noticed the Home Inn that has been popping up recently?"

These executives were all surprised when Xu Zurong suddenly mentioned Home Inn.

"Isn't Homeinn and Ctrip falling in love and fighting each other to the death? What does it have to do with our Jinjiang Star?"

"Yes, we can just sit on the mountain and watch the tigers fight. When the time comes, we will have a snipe and a clam fighting each other, and the fishermen will profit."

"We don't know yet who will win or lose, so we are not in a hurry."

As a well-known state-owned enterprise, Jinjiang Inn also has many of the shortcomings of state-owned enterprises.

Regarding the performance of these people, Xu Zurong felt speechless, but he had to remind them: "Don't underestimate any opponent. Ji Qi came from Ctrip. Ctrip has been doing online travel-related projects before. For

The hotel industry is not ignorant.”

But others obviously didn't take Xu Zurong's words to heart. One of them even laughed and said: "Old Xu, don't be too worried. Our Jinjiang Inn is not only the forerunner of Xiaguo Express Hotel, we are also the leading company in the entire industry. Even if there are rising stars,

It is also wishful thinking to challenge our dominance!"

"That is, what if Home Inns wins in the end? Do you think they dare to challenge us boldly?"

As the first budget hotel company in Xia State, Jinjiang Inn obviously has enough capital to be proud of.

What's more, the backer behind it is Jinjiang International, which is one of the largest comprehensive tourism enterprise groups in Xiaguo. It takes hotels, catering services, and tourism passenger transportation as its core industries, and has hotels, tourism, passenger transportation logistics, real estate, and industry.

, six financial divisions.

The registered capital alone is as much as 2 billion, and the total assets exceed 17 billion. It is known as "China Shipping's most influential service trademark"!

Compared with this, what is Home Inn?

In the eyes of Jinjiang Inn's management, I'm afraid they are not even small shrimps.

But Xu Zurong did not dare to underestimate Home Inn. Instead, he reminded everyone: "Don't forget, this is a company invested by the richest man Lu."

Speaking of the richest man Lu, the expressions on everyone's faces calmed down.

After all, Lu Yiming walked through a mountain of corpses and a sea of ​​blood along the way.

"We need to prepare for a rainy day."

Peach Blossom Spring.

Because he helped the boss solve the problem, Lu Yiming successfully took over the hotel, and Ji Qi brought someone over to sign the contract the next morning.

At noon that day, everyone had dinner together.

Ji Qi was full of praise for Lu Yiming's work efficiency: "As expected, it's Mr. Lu. I called before and even talked about it, but the boss just wouldn't let go. Now it's better, Mr. Lu, you can run over and get the hotel in a few words."

Got off."

Lu Yiming smiled and said: "It's really not me that's so good this time. The boss has some hidden agenda for not selling the hotel."

He immediately told Ji Qi what happened last night.

After hearing this, Ji Qi suddenly realized and said: "So that's it."

Lu Yiming said: "Now that the hotel is taken, we can seize the time to decorate it."

Ji Qi immediately assured him, "No problem, let's start right away. Several Home Inn chain hotels in Zhonghai and Beijing have been fully renovated and are ready for business. The construction period is usually about one and a half months, so it will be very fast."

Although Home Inns is not the first economy hotel company in Xia Guo, it is the first economy brand hotel built using a chain copy business model.
To be continued...