This time, it was finally no longer a word.

But two sentences.

The original slogan of the advertisement changed from "Tianyin MP3, the world's number one sales volume" to "Is Tianyin MP3 sales number one or second in the world?"

Below the options, there is also a warm reminder: everyone who answers correctly will receive a five-dollar music purchase coupon.

These two sentences immediately confused Harry Allen.

Previously, it had been promoted for a whole week, and the sales volume of Tianyin MP3 was the first in the world. Now a question like this has been raised. Isn't this a clear waste of money?

"This is……"

Lu Yiming did not intend to explain, and said with a smile: "This is the second stage of our cooperation. The advertising cost is also one hundred thousand US dollars. Don't worry, all the coupons received by everyone who answered correctly will be directly paid by our company.

You buy it. However, it should be noted that each IP address can only have one purchase opportunity."

"Also, in this advertisement, I set a one-week countdown in the most eye-catching position. After the countdown ends, our cooperation will also end. This time you will not only earn one hundred thousand US dollars, but you will also receive coupons.

There’s also a share of sales, right?”

"Yes."

There is no doubt that from a certain perspective, this advertisement by Lu Yiming, unchmedia sells music. Users answer questions and get coupons, and unchunchmedia can take a commission.

Advertising fees, coupons, unchmedia directly make money.

"I'll do it right away!"

The principle of Lu Yiming's arrangement is actually very simple.

In that era, there were no publicly available information channels and no authoritative rankings. All users’ knowledge of the rankings depended on advertising on television, the Internet and print media.

Compared with those advertisements that appear to be the company's own caliber at first glance, this so-called correct answer in the form of a question and answer is more likely to be accepted by people without arousing suspicion. Regardless of whether the answer is correct or wrong, people who answer it correctly or incorrectly remember the original answer subconsciously.

Tianyin MP3 ranks first in global sales.

At this point, the advertising is almost complete, and the next step is to sell the product.

At the same time as the countdown ended, products with the slogan "Tianyin MP3, the world's best-selling music player" printed on the outer packaging simultaneously appeared in major stores across the United States, placed in the same area as some high-end electronic products.

on the counter.

For two weeks and half a month, people whose curiosity was aroused by these two questions reflexively thought of these two advertisements when they saw this sentence in the mall. Their curiosity aroused, and they couldn't help but wonder.

Many music enthusiasts have spent money to buy one, wanting to see what is so special about the world's No. 1 selling MP3 player.

Suddenly, sales of Tianyin MP3s grew rapidly.

Although the price is not cheap, it has quickly opened up the market. And because it is placed together with the most high-end electronic products, people subconsciously feel that this thing is a high-end product.

In fact, whether in terms of design or operation, Tianyin MP3 has surpassed Dimeng by an entire era.

What this triggered was a cliff-like drop in sales of Dimeng MP3 players!

82 Chinese website


Chapter completed!