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Chapter 438 Marketing Ghosts(1/2)

Bill Gates received Lu Yiming in his manor.

The reason why he did not choose to work at Microsoft was because Bill Gates felt that Lu Yiming was not just an ordinary business partner at this stage, but a cornucopia of business benefits that could bring him huge business benefits. In order for Lu Yiming to follow him more wholeheartedly,

When cooperating with others, it is necessary to show a sense of intimacy beyond the commercial scope at the right time.

If he were just an ordinary young man, Lu Yiming might praise this arrangement and even be moved. After all, he is the richest man in the world!

What kind of treatment is it to be invited to the private residence of the world's richest man to discuss matters?

But after all, Lu Yiming is a veteran who has been around for two lifetimes. He has long been accustomed to all kinds of storms. Of course, he will not show his heart to Bill Gates just because of this courtesy, let alone regard him as his confidant in life.

"Historical Records·Shi Huo Zhi" clearly stated: The bustling world is all for profit, and the bustle in the world is for profit. Of course, Lu Yiming is sober in the world for this kind of old man's urinary behavior of aristocrats. Don't look at these guys who look kind-hearted.

, in fact, he is still a profit-seeking owner.

In the yard, by the swimming pool, there are two deck chairs.

Bill Gates likes to chat with friends here. If they are close friends, he sometimes invites them to take a dip in the swimming pool.

"I really didn't expect that we would meet again so soon. What I didn't expect even more was that you actually brought such a great new product."

Bill Gates shook the Tianyin MP3 in his hand.

It has been an hour since he got the Tianyin MP3, and he has been playing with this little thing during this period.

Although the shape and even functions of Tianyin MP3 are derived from Diamond, Bill Gates feels that this thing is more intuitive and easier to use than Diamond's products, and its industrial design surpasses all other Diamond products, and the user experience is amazing.

.

For a private enterprise in Xia State, this is particularly rare.

In fact, Lu Yiming directly copied the product's appearance design and interaction logic from the iPod released in 2001, and also made some appearance optimizations. Compared with Dimeng, it is purely a dimension reduction blow.

Lu Yiming took a sip of the cocktail, smiled slightly, and said disapprovingly: "I have many good products. The reason I came to the United States this time is to promote Tianyin MP3 in the United States, and directly combine Dimeng and the yet-to-be-released Apple music player

Completely strangled in the cradle!"

Bill Gates is not interested in Dimension. What he is interested in is that this thing can kill Apple!

Lu Yiming told him that according to reliable information, Apple is now developing similar products.

Moreover, it is already known to everyone that Apple will launch the macOSX operating system this year.

This means that Apple and Microsoft have to compete for one-third of the operating system.

As the richest man today and the king of operating systems, how can Bill Gates tolerate anyone challenging his throne?

Therefore, he welcomes anything that creates trouble for Apple.

In fact, Apple's development of iPod is really related to computers.

Apple's initial goals for the iPod were not high, and Qiao Bangzhu just wanted to create a music product that would attract people to buy more Mac computers.

Jobs believed that people's love of music would help convince them to switch from Microsoft-powered PCs to Macs.

At this time, the PC market share supported by Microsoft systems exceeded 90%.

The most important contribution of the iPod is that it became the catalyst for the birth of the iPhone. As mobile phone manufacturers began to launch mobile phones that could play music, Apple executives worried that the iPod would be surpassed by better technology.

Compared with the indecisiveness of the shareholders in the company, Jobs believed that if this happened, it should be done by Apple.

The iPhone then continued to capitalize on the combination of software and services that made the iPod successful. iTunes allowed users to back up their iPhones and put music on the device, and its success echoed the growth of the App Store, which allowed users to download software.

and services and pay for them.

It was not until 2007 that Apple abandoned its long-standing company name, Apple Computers, and became simply Apple Inc. After six years of preparation, an electronics giant was emerging.

Therefore, it can be said that the emergence and popularity of iPod are crucial to Apple's subsequent development.

Faced with Lu Yiming's ambition to strangle Apple in the cradle, Bill Gates is of course happy to see it succeed. However, Bill Gates also knows how powerful Apple is. Now Lu Yiming wants to kill Apple.

, in his opinion, it is nothing more than a foolish dream.

When Lu Yiming came face to face, Bill Gates told him without hesitation: "With just this thing? Apple can't be stopped. Even though their similar products are not yet on the market."

Of course, Lu Yiming was very clear about this. He smiled slightly and said, "This is just a hardware product, that's not what's important. Do you have a computer?"

"certainly."

Bill Gates quickly asked people to bring in computers.

Lu Yiming took out a USB flash drive and inserted it into the computer's USB port. With a smooth pop-up animation, Lu Yiming opened an installation file inside.

"As I have told you before, the combination of software and hardware can bring out the greatest power. So I spent a lot of effort to make opening animations and operation prompts for my USB flash drive. Of course, I also prepared the corresponding software for Tianyin MP3

.This is a player called 'Qianqianjingting'. You only need to connect the data cable that comes with Tianyin MP3 to your computer, and you can download the songs in the software to the MP3. Both parties share accounts and data.

"

Lu Yiming said and directly clicked on a song from the software vendor.

"Not only that, this software also supports online playback, online comments, voting for singers and other functions. In the future, functions such as concert information display and ticket sales will be launched. In my plan, it is a music-related software

Traffic portal for all relevant information.”

Listening to Lu Yiming's introduction, especially when he mentioned the four words "traffic entrance", the praise in Bill Gates's eyes was simply beyond words.

As an Internet giant, of course we know that for the Internet, traffic is everything.

Microsoft, on the other hand, relies on operating system software to build a platform that carries all traffic. It is a platform of platforms.

It's just that there are very few people who realize this now, and Bill Gates didn't expect Lu Yiming to be one of them.

After using Qianqianjingting for a while, Bill Gates' confidence in Tianyin MP3 greatly increased, and he even couldn't wait to propose: "I want to integrate this software in the next generation of Windows operating system! I want to follow

You cooperate!”



Lu Yiming came to see Bill Gates with the same purpose - to directly deeply bind Qianqianjingting to Windows and make it a built-in player for the system.

This is exactly the opposite of Steve Jobs’ original intention of creating the iPod. Steve Jobs launched the iPod to boost sales of iMacs, while Lu Yiming deeply tied Qianqianjingting to Windows in order to get Windows users to spend money to buy Tianyin MP3 players.

Bill Gates couldn't wait to take the initiative: "Let's talk about cooperation."

Lu Yiming smiled and said: "Of course, I also hope to have in-depth cooperation with Mr. Gates."

The two of them are now like "bastards looking at mung beans". They can look at each other however they please. So the next day, the two parties reached a series of agreements, including the cooperation between Qianqianjingting and Windows, and the promotion of Tianyin MP3.

The matter of implanting Qianqianjingting into Windows was left to Microsoft engineers to solve. What Lu Yiming wanted to do was to promote Tianyin MP3 to the United States. Microsoft used its own connections to proactively provide convenience for Lu Yiming.

Via Bill Gates, unchmedia, later Yahoo Music.

In the company office, Harry Allen, the head of unchmedia, met.

Seeing that Lu Yiming had yellow skin, came from Xia Kingdom, and was so young, even though he was recommended by Bill Gates, Harry Allen didn't pay much attention to it, and his tone was a little perfunctory.

“Advertising on unchmedia?”

Lu Yiming nodded slightly: "Yes."

Then, he directly took out a document: "Here is the plan."

The so-called "plan" is only a piece of A4 paper, with one sentence written in bold size 1 on it: Tianyin MP3, the world's number one sales volume.

Lu Yiming said: "I need to put this sentence in the most conspicuous position on your web page."

"hiss……"

Harry Allen couldn't help but take a deep breath and said to Lu Yiming seriously: "Lu, I have to remind you that your Tianyin MP3 is not even sold in the American market! If you let those bastards from the Investigation Bureau...

If you are found to have falsely advertised, you will face a huge fine!"

Lu Yiming laughed loudly: "I only said that Tianyin MP3 sales are number one in the world, but I didn't say that it is number one in the world now. If it is number one in the world in three, five, or ten years, then it will also be number one in the world, right?"

Harry Allen was immediately speechless.

"Moreover, the original intention of this sentence is not to say anything, but to create conflict."

"Create conflict?"

"Yes. The number one sales volume is a kind of trust, a kind of authority and the right to speak. If you shout it out, it will be spread and stimulated repeatedly, and you will be able to maintain the position of number one. The gap between number one and number two is too big. Knowing that number one is

No one will know about the first brand, the second brand, and the third brand. This conflict is artificially created. Once this conflict is discovered and resolved, the sales of Tianyin MP3 will naturally increase."

Harry Allen's eyes lit up, and then he looked directly at Lu Yiming. He had come into contact with many Asians, and Lu Yiming was undoubtedly the most special one.

"This is the first part of my cooperation with you. Put this sentence in the most conspicuous position of your website and the most conspicuous position of your software. The time is one week. I will give you one hundred thousand dollars."

One hundred thousand dollars, this is not a small amount, Harry Allen immediately said: "No problem, I will put it up for you at midnight tonight!"

These advertisements also appear on some of Microsoft's software such as unchmedia. Of course, this is done at no extra cost and is part of the cooperation between Microsoft and Mingyuan Technology.

Within this week, a large number of Tianyin MP3s with English version of the operating interface installed were shipped to the United States, and they were distributed using the sales channels previously established by USB flash drives.

A week passed quickly, and Lu Yiming found Harry Allen again.

Earning one hundred thousand dollars so easily, when Harry Allen saw Lu Yiming again, his eyes were full of enthusiasm, and he couldn't wait to ask: "Mr. Lu, are you satisfied with the effect of our advertising?"

The product has not yet been launched, and there is no way to verify the so-called advertising effect. However, Lu Yiming did not care about this. He smiled and said: "I am very satisfied, so I will continue to cooperate with you now. Now you can use the previous advertising

Take it off and put this one on."

Harry Allen took the A4 paper handed over by Lu Yiming.
To be continued...
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