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Chapter 169 Brand Strategy

Accompanied by Zhao Tiezhu, Lu Yiming came to Qian Hongli's computer store.

"Old Qian, I'm here, why don't you hurry up and get some tea?"

Lu Yiming is now Qian Hongli's biggest customer, and Lu Yiming and Qian Hongli have been friends for two generations, so he seems to be very familiar with them.

Sitting on the cloth stool, Qian Hongli looked up at Lu Yiming and said feebly: "The thermos bottles and cups are on the table. Pour it yourself."

Lu Yiming was not polite, poured a glass of water for himself and Zhao Tiezhu, and then asked: "What's wrong with you? Your wife ran away with someone? Are you listless?"

"Your wife just ran away with someone!"

Qian Hongli rolled his eyes at Lu Yiming, and then sighed and said: "It's not that bullshit financial crisis. My business has plummeted. I haven't made any orders for several days. If this continues, I won't even be able to afford food."

These days, people in China who can afford computers more or less have some spare money at home.

Generally, people who have some spare money will think of investing in stocks.

In fact, before the millennium, many home computers were bought just for stock trading.

Then regarding the domestic stock market conditions in recent days...

It cannot be said that there are chicken feathers all over the place, it can only be said that the land is full of mourning.

The personal computer business was not doing well, and Qian Hongli had no ability to sell his computers to his employer. After all, his surname was Qian and not Liu, so he could only sit here and sigh.

After Lu Yiming heard this, he immediately laughed and said: "What did I think I was doing? It turned out to be just this little thing. How about it? Do you want me to give you a clear path?"

When Qian Hongli heard this, he immediately became energetic. He straightened his back and looked at Lu Yiming: "Tell me about it."

Lu Yiming shook his eyebrows: "Have you forgotten what I do?"

"Open an Internet cafe."

Lu Yiming nodded: "Yes. The price of computers is still high right now, and ordinary families can't afford many, so it's not easy if you want to start a personal computer business."

Qian Hongli nodded slightly and agreed with this statement.

Computers these days are high-tech products that are much more expensive than the traditional three major items. After many people buy them and use them for several years, sales naturally cannot increase.

"Then what?"

Lu Yiming added: "I predict that in the next four to five years, the number of Internet cafes will grow explosively, so if you want to make money, you have to seize this trend. If you stand on the cusp of the trend, even a pig can fly."

Qian Hongli looked down at his big belly, which was no less fat than Zhu Bajie, with a depressed expression: "I feel like you are mirroring my fatness."

After complaining, Qian Hongli asked seriously: "How is your Internet cafe business?"

Lu Yiming glanced at him jokingly: "What? You want to steal business from me?"

Qian Hongli scratched the back of his head and said with a smile: "It's good to make money, it's not shabby."

Lu Yiming didn't hide anything, he said bluntly: "Making money is making money, but this is basically just a gust of wind. Are you sure you want to join the industry?"

Qian Hongli frowned slightly: "What? Listen to what you mean, can this thing last long?"

Lu Yiming smiled and said: "In this world, even countries have cycles of rise and fall, let alone an industry. Internet cafes can make money now because our country is still very poor, and most people can't afford computers. When the economy develops in the future,

, everyone has spare money in their hands, whoever wants to go online has to run out?"

Guzhan

Qian Hongli thought about it briefly and found that it was exactly what Lu Yiming said: "It seems to be like this. According to what you said, I can make quick money in this business for a few years. This is not a clear path. I am so young, I still want to give it a try.”

Lu Yiming smiled and said: "If you are ambitious, do you have any ideas now?"

Qian Hongli said seriously: "To tell you the truth, I have been thinking about this issue very seriously recently."

Lu Yiming was a little surprised and raised his eyebrows: "Oh? Tell me."

Qian Hongli immediately expressed his thoughts: "I have been thinking about it these days. There are not 10,000 computers but 8,000 computers coming out of my store. Although I have worked hard to assemble these computers myself." I got up, but after taking action, I didn’t leave any mark of mine. To be honest, what’s the difference between me and the guy selling fried dough sticks on the street?”

"so?"

"What you just said reminded me that when I come to this world, I should always leave something of my own. So I want to set up a computer brand of my own. Didn't you say that Internet cafes can still be popular for a few more years? I will use this opportunity to put my brand mark on all the computers that come out of my place, what do you think?"

These days, copycats are rampant in China, and most wealthy bosses only want to make money. People who understand brand value are very rare.

In fact, Qian Hongli didn't know much about this thing. He had just been out there for a long time and was well-informed. In addition, he was also a bit ambitious, so he finally came up with such a preliminary business idea.

However, just because Qian Hongli didn't have any foresight and understanding, it doesn't mean that Lu Yiming didn't.

"Actually, one of the things I came to see you for was this."

Lu Yiming expressed his thoughts.

"I need to open an Internet cafe and quickly reap the dividends of the times in the past few years. And you, needless to say, you should have noticed that your business is too uncertain. To put it simply, you have extremely high risk resistance. Low, if the market fluctuates a little, for example, when the financial crisis you mentioned comes and people can’t afford computers, your business will be ruined.”

Qian Hongli found that Lu Yiming's ideas were consistent with his, and seemed to be more diligent. He immediately slapped his thigh excitedly and said, "That's right."

Lu Yiming then continued: "So, you have to change your business thinking. Create your own computer brand, and then integrate the supply chain - that is, purchase channels, use huge purchase volume to reduce costs, and launch high-quality and low-price products Branded computers occupy the market. After achieving a certain level of development, they carry out scientific research, reserve technology, follow the research and development route, and strive to have independent hardware research and development and production capabilities."

"Young man, your goal is too ambitious."

Qian Hongli had been thinking about it for so long, and he just thought about setting up his own brand. However, Lu Yiming started to talk about independent research and development. Is it possible that he would also produce his own computer chips?

Do you want to be the richest man in the world?

Lu Yiming smiled and said nothing.

He has plenty of money now. If he wants to do it by himself, he will definitely not have to worry about funds. However, being able to use a computer and being able to build a computer are completely different concepts.

Being able to use computers is technology, and being able to build computers belongs to the category of manufacturing.

What is the most critical thing in manufacturing?

It's the supply chain.

If you can't manage the supply chain, everyone will be in trouble.

The blue giant IBM, a Fortune 500 company, encountered difficulties in its supply chain and had to sell its personal computer brands.

Qian Hongli has been in the business of assembling computers for more than ten years. Apart from anything else, he still has a lot of advantages over Lu Yiming in terms of purchasing channels and purchasing costs.

Lu Yiming said with a smile: "It's a good thing to aim high. It's better to aim at the sun and hit the wild goose than to aim at the wild goose and hit the rock."
Chapter completed!
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