Hu Fang sighed secretly that he had changed a lot during this period. He used to follow Chen Feng's butt and waited until he really started his own business to understand how deep the water was.

"You see, "The Hidden Corner" that was popular in the first half of this year was made by Wannian Film and Television, a well-known film and television company. The label has previously launched its reputation works "Undocumented Crime" and "Native Crime".

"In addition, there are Xiaotangren who focuses on youth themes, Wuyuan Culture with suspense and detective themes, and Xinpai Media with Danhui themes..."

"Even the arrogant Penguin, which has always pursued a leading strategy, has begun to focus on supporting small and medium-sized film and television companies. Tencent is seen on the shareholder list of Gongfu Film, Shuangjie Film and Linghe Film and Television."

Chen Feng sighed, playing e-commerce is the world of Alibaba, but playing entertainment...

Tencent stands out as the most powerful.

Online literature, games, live broadcast, animation, film and television...

Catch it all in one place!

Thinking of this, I concluded: "To put it bluntly, it is still a pattern formed by segmentation and circles. The platform will inevitably focus on two major tracks in the future: popular products and segmented niche themes."

"The refinement and verticalization of self-made dramas in the future has become the general trend."

Hu Fang gave the thumbs up, and the heroes had similar opinions, which was also the reason for betting on high-quality screenwriters.

In 2018, the proportion of iQiyi's original self-produced dramas surpassed copyright dramas for the first time. In 2019, several major video platforms have begun to increase the theater model on self-produced dramas, and the copyright drama space is constantly being compressed.

This year, the market size of Tencent Aiyou’s self-produced dramas accounts for more than 70%, while copyrighted dramas only account for about 30%.

Competitive self-made content with high cost performance, lower budget for satellite TV drama purchases, and high production costs...

Multiple factors make copyright dramas in an awkward situation, and all leading film and television companies have to embrace customized dramas and are eager to seek talent for good scripts and screenwriters.

"The top players were unwilling to get involved in self-made dramas on the platform before. The main reason was that the cost of undertaking was too low. How can they make money if they didn't raise the price?"

"This time they join the market, they may increase the acceptance rate of customized dramas as a whole, such as increasing the acceptance fee from the original 10% to 20% to 30%. Meeting a high-quality team platform will also give fair and reasonable acceptance profits, thus forming a virtuous cycle."

"The competition for IP and exploration towards C-end!"

Chen Feng smiled slightly, what do you think your brother is spending money to hoard potential stocks?

The crisis faced by leading content brands does not only come from the midstream production level, but also the upstream IP development level and downstream channel level.

With a high risk factor, in the film and television market, content labels and video platforms clearly know that serialization and IP development are the best ways to form differentiated competitiveness and reduce uncertainty.

Because high-quality IPs are limited,

The incubation of high-quality IPs requires early layout.

Focusing on IP and serialization development, the original partners may stand on the opposite side, and there will be scenes of fighting in reality.

"I heard that Ningmeng Pictures is still registering the title of the drama and many trademarks among the characters in the drama in many major categories such as education and entertainment, office supplies, advertising sales, scientific instruments, etc., such as Tong Wenjie, who wants to achieve the extension of the IP..."

"After all, the cost of IP source is too high, and the front-page content labels are also looking for opportunities in the downstream channel end and the entire industrial chain, so..."

Chen Feng waved his hand and said word by word: "The bolder idea is to build a self-built platform!"

"Faced with users!"

“Switch from to     b to to      c!”

One sentence made Hu Fang feel excited. This is the style of a big boss!

Chen Feng analyzed: "Now film and television companies are still aimed at the B-end, including TV stations and video platforms, and have formed a dependence in capturing user needs and sources of income."

"On the one hand, relying on the user portraits of the video platform to produce dramas. On the other hand, we need to rely on the platform to share income."

"My business idea is to pay for single dramas in the future and scan the code to watch dramas."

"This type of small platform is different from a large-scale website like Tencent, iAu, and is just a small and beautiful carrier. It may be a mini program, a player, or other product form."

"The core is to directly reach users, capture user portraits and detailed data, launch dramas that meet user needs, and on this basis, accurately recommend advertising and membership fees."

Chen Feng expressed his thoughts in one breath, and saw Hu Fang's excited look, and smiled: "Of course, in an era when the video platform oligarchs and has strong voice, it is not easy to subvert the production methods and broadcast channels of dramas."

"The self-built platform is still in the design stage, but it does not prevent the leading content labels from planning in advance, building a high moat, and exploring future-oriented C-terminal changes."

Seeing that Hu Fang was thinking, he was not going to continue. After all, Ning Meng and others were still young and were only six years old, and they were just the age to grow up healthily.

The current out-of-the-box is just the beginning. In the second half of the fierce, content labels and video platforms will have more ties and entanglements.

Only by making good content continuously,

Only by having a steady stream of traffic,

As for how to cash out?

There are opportunities!

After the serious topic ended, Hu Fang poured tea for the boss, suddenly remembered something and said, "Have you heard of Yi Lijing?"

Chen Feng frowned, his familiar name suddenly flashed with inspiration: "The one who interviewed Sister Lang?"

"That's right, it's her!" Hu Fang smiled and said, "I met at a dinner two days ago. I was idle and had nothing to do. I was really a thorn."

Hu Fang couldn't help but sigh: "The sisters sat opposite her, and after three or five questions, some were evasive, some were black-faced, and some were red-eyed..."

"Specially aimed at other people's complaints, and if there is no pot, someone even called her Lu Yu's sister..."

"reckless!"

Chen Feng laughed, but then there was another sigh. It was not Yi Lijing's so-called sharpness. But what he sighed was rare to see nowadays?

Yi Lijing's excellence is the shrinking of the public opinion field!

Needless to say, the truth is lies, now I am called a teacher alone?

Even when interviewing a master like Ji Xianlin, Bai Yansong was not called a teacher!

Because a teacher who speaks one by one is equivalent to presetting a relationship between interview and interviewer for the audience.

In equal communication, Ji Xianlin, who came from the 1960s and 1970s, could face the young boy Bai Yansong at that time and say: The so-called academic consultants just ignore such a truth.

Because the host and the guest should be an equal relationship of exchange of ideas. The host is not a simple phone call or supporting actor. He may retain his attitude, but his attitude invisibly determines the direction of the interview and the confidence to ask questions.
Chapter completed!