Ke'er couldn't stop laughing, how could the boss refuse to answer?

Lao Song and Ding Wei are both the earliest veterans to start businesses and are now the core backbone of their own. One occupys the trend, the other leads the media, and fighting with each other is the king.

"What do you think of Cha Yan Yuese?" Speaking of this topic, Chen Feng asked, "What's the difference?"

"I went to the field inspection last month." Ke'er said seriously: "Compared with the stinky tofu that has already left the local area, the Chayan, which is still left behind, is still like an urban legend. The story has long been spread all over the country. Those who have drunk it are complacent, and those who have not drunk it are curious about its taste."

"I drank 16 different flavors in two days. In May Day Square in the core business district, there were five stores at an intersection, which was even more excessive..."

“Every store is still queuing!”

Chen Feng was very curious. Compared with Naixue and Heytea, this brand is more local and even a bit mysterious.

Because Changsha is a city that loves tea drinks, in addition to the strong local brand Cha Yan Yuese, many well-known brands have layouts there. Coco can be used as 1 dialdian, which has exceeded 100 stores, and there are about 80 Shuyi Shaoxiancao and Mixue Bingcheng.

In the tea beverage industry that attaches importance to supply chain and standardized taste, these brands seem to be hard to defeat. But in Changsha, they lose without any suspense?

"The number is only one aspect. I think the key factor is still the control of the main urban area. The total number of stores in the three major administrative regions of Tianxin, Yuelu and Furong is 142, and the other competitors are only forty or fifty."

"Especially in the most prosperous Tianxin District, Cha Yan Yuese's number of stores has reached 63, which is a shame to everyone."

"I'm going to inspect for the first time and I really want to ask a question: Does the store here cost money?"

Ke'er put down the coffee in her hand and said, "It is very common for a tea-scene within 50 meters of the city. In addition to new tea drinks, various stinky tofu, sugar-oiled cakes, and flavored shrimps fill the streets and alleys."

"I can even witness the boss selling stinky tofu while singing open-air karaoke on Pozi Street."

Chen Feng nodded. If he asked himself to analyze, it seems that this brand really does not have a complete set of playing styles?

There is no specific store type, and it opens when there is land, and it occupies the minds of users with density. It is down-to-earth, and it can be squeezed into ten square meters, and it can be opened in shopping malls for hundreds of square meters.

There is only one purpose: consumers can buy it when they want to drink it.

This is also the reason why it has not been expanded to the whole country so far.

Regional players live well in their siege. The soldiers come to block the water and flood the soil, but what if they walk out of the siege?

On the one hand, cross-regional management and standardized services for hundreds of stores are the biggest difficulties. If you do not make sufficient preparations, you will obviously not be able to expand blindly.

For chain catering brands that are in charge of hundreds or even thousands of stores, how to ensure that the store's operating efficiency is not left behind during the expansion of copy and paste.

Although Heytea is in a strong position, it has been carefully balancing the expansion speed and off-site operations. Scale, reputation, operation quality, and employee quality...

Each is a big pit!

I came to Hu Fang's studio with no worries at night. I heard that the first batch of scripts had been adapted and I was discussing cooperation with the platform.

"You heard recently that you are only thirty?" Hu Fang respectfully sent the script to his boss and said sourly: "A hit film has completely brought Ningmeng Pictures to the front of the screen and successfully became popular."

Chen Feng heard the implicit sound and cursed: "He is not a rookie. What are the ratings of "Good Mr.", "Little Farewell" and "Little Joy"?"

"Don't get me wrong, I'm just saying it's sour when I can't eat grapes." Hu Fang explained: "After the six years of establishment, it has three rounds of financing, and the valuation in 18 years is 7.5 billion. Each round is full of penguins, and the holdings seem to be 20%.

Chen Feng didn't say anything. This kind of thing is normal. Look at the other top film and television companies, such as Noon Sunshine, Yaoke Media, and Xinmei Media, which one is not Tencent Aiyou?

Nowadays, leading film and television companies and film and television platforms have long formed a deep binding, and to be more precise, this is a new type of competitive and cooperative relationship.

The young Ning Mengs are wandering in the middle of dependence and subversion, and through high-frequency and multi-level cooperation and game with the three major platforms, they have achieved a dynamic balance in the film and television industry chain.

Where is the head?

Where is the traffic!

High investment, high quality, high influence, no capacity expansion, and fixed output of three or four dramas per year.

Only by punching hard can you achieve miracles!

Thinking of this, I put down the script and reminded Hu Fang: "No matter what the subject matter is, for example, the strategy of leading dramas will become popular in the future. This is an inevitable choice for a video platform under traffic orientation."

"Because of the stock market, the Matthew effect intensifies, traffic is increasingly concentrated on top dramas, and the fit between high quality, high reputation and high returns is getting higher and higher."

"Especially for video platforms, their competition has also transformed from incremental competition to competing for existing users, including the increase in user duration and membership arpu value."

Hu Fang nodded. Member income has exceeded advertising revenue since 2018, which is the best proof.

This year, Tencent Video paid members exceeded 100 million, a month-on-month increase of 10%. A hit product is a feast.

Create the hottest product,

Lock the maximum traffic!

"Noon Sunshine takes the trinity of "director, producer, screenwriter" as its core and establishes its own team in every link. Currently, it gathers include Kong Sheng, Li Xue, Sun Molong, Zhang Kaizhou, Jian Chuan, Huang Wei..."

"And important positions such as literary planning, photography, and editing also have fixed partners, and the cooperation period is more than 10 years."

"Ning Meng built a semi-open industrial process system, with core links in the chain such as drama, production, casting, marketing, special effects, etc., and the core links in Ning Meng's internal staff participated in and controlled in depth, and opened up the door to cooperation for excellent external market teams..."

"The advantage of Yaoke Media lies in its strong screenwriter team, including Liuliu, Zhou Meisen, etc. In the industry where IPs are rampant and screenwriters are scarce, excellent screenwriters are rare..."

Chen Feng looked at Hu Fang who was talking and nodded secretly. This is what he called deepening his professional field.

In the past, no matter how many nonsense movies were, they were actually rootless water, which was ups and downs in the flow tide and had no core competitiveness at all.
Chapter completed!