No loans, no equity participation, no financing, no listing!

What era is it now?

Others want to have a bp and iPod,

Are you still doing your own food and clothing?

There are two old stubborn people in the food industry who insist on not going public. One is Zong Qinghou, who was once the richest man in Wahaha, and the other is Tao Huabi of Lao Ganma.

Unfortunately, Wahaha has faced the dilemma of industry changes and weak corporate transformation in recent years. Lao Zong really couldn't stand it and had already begun to let go of the listing. Only Lao Ganma is still firm.

Of course, they also have the confidence. Regardless of brand strength, business model and development trend, it is really not a big impact not to go public!

American luxury e-commerce gilt even regards Lao Ganma as a noble condiment, and the price in the United States is equivalent to imported luxury goods.

In the European and American markets, there are Lao Ganma where there are Chinese people, and even traveling to Antarctica is a must-have.

Is it necessary to advertise so much?

There was a joke circulating on the Internet: Tao Huabi slapped the table because of a small mistake in the tax department and scolded: I was obviously the first in tax payment, but why did I get the second place? Where did you get the 300,000 tax?

An entrepreneur who is jokingly called "not sleeping if he doesn't pay taxes on time" pays more than 2 billion yuan in three years, and is a true National People's Congress representative.

No owe any debts! No credit!

This awesome and live-sales model is unique in the country. Its sales closed loop is incomparable to any brand, including Alibaba and Tencent.

Just ask one question:

Who have you seen the accounts receivable turnover period and the accounts payable turnover period are both 0 days?

Even purely based on cash flow, except for those monopoly industries with national monopoly, Shen Feng dares to assert that Lao Ganma's cash in his hands instantly kills 90% of listed companies!

"Haitian soybean sauce has been very active in the past two years, and it has a bit of a comeback." Li Nanjun said: "A variety of variety shows that endorse young people, such as weird tale, tutoring conference, talk show conference..."

"This year, Lao Ganma finally couldn't sit still. After all, my mother has retired. She is riding in the expensive A8888 Rolls-Royce playing mahjong everywhere to catch chickens. The two sons can show off their skills and play different things."

The assistant sent the research report over, and Shen Feng took it and said, "Have you started playing the trend?"

"That's right, Lao Ganma directly transformed into a girl, especially the latest advertisements on Bilibili. Whether it is the ghost dance moves or brainwashing songs, it completely refreshes its original cognition..."

"Last month in New York Spring and Summer Fashion Week, a sweatshirt with red as the background, Lao Ganma Tao Huabi's avatar on his chest, and his two sleeves were printed with "National Goddess" in Chinese and "Sauces      queen" in English, respectively, triggering the runway."

"Tmall flagship store takes advantage of the opportunity to launch a promotional event. The "99 bottles of Lao Ganma Customized Sweatshirt" package priced at 1,288 yuan will be given a custom sweatshirt for as long as you spend 1,999, and a custom apron for as much as 999..."

"Someone placed an order of 600 bottles at one time and spent more than 8,000 yuan in just to wear the same sweatshirt with the sisters in the office!"

Shen Feng was also drunk. I have to say that the times are changing rapidly. Marketing is always just a means, and it is more like a stimulant of brand vitality. It can activate the vitality of products within a specific time, but it cannot become the core barrier of products.

If a brand wants to keep it green, it must win the respect of consumers through its true craftsmanship. This is the biggest difference and advantage between Lao Ganma and many emerging espresso seasoning brands.

"With the three rules of the trigger point to analyze the reasons why Lao Ganma has become a true internet celebrity, it has spent 30 years to deeply cultivate and spend money to ask experts to re-establish their brand image. Why not become popular?"

Chen Feng looked at the market coverage of 96% and the market share of 70% and sighed: "The addictive adhesion caused by craftsmanship quality...some individuals impressed by the hard-core management concept of "products are king"...the public opinion environment changed based on product sentiment..."

"I have to accept it!"

Along the way, Tao Huabi's entrepreneurial journey is full of "earth flavor" and "hard core", and the world's most awesome business models have one thing in common:
Chapter completed!