Chapter 866
The TV version of the fourth Victoria's Secret Show was aired on November 16, and of course it is still ABC TV.
Due to the extremely high popularity of topics at the national level, although it is already the fourth session, the popularity of the Victoria's Secret Show has shown no sign of decline, but has become increasingly popular.
The biggest difference this year is that Simon himself does not provide BGM personally. However, due to several successes, just as the Super Bowl midfield show has become more popular with singers after Michael Jackson, many musicians will also provide music for the Victoria's Secret show as an excellent promotional opportunity.
Therefore, the background music used for the six themes this year are all first songs customized for the Victoria's Secret show by famous singer groups such as Backstreet Boys and Guns and Roses.
Top singer and supermodel.
Strong alliance.
Therefore, on the broadcast that night, the final average viewership of the show reached 38.3 million, and the highest viewership exceeded 46.1 million.
Both figures surpassed last year's third.
Because last year's ratings data rose against the trend compared with the previous two sessions, many advertisers are also very optimistic about the fourth session. This year's Victoria's Secret show's interstitial advertising price hit a new high, reaching an average of 1.65 million every 30 seconds.
The production budget of the fourth Victoria's Secret show was the same as last year, both at $30 million, and the promotion and promotion cost remained at 20 million.
Last year's $51 million advertising revenue was basically equivalent to just offsetting the production and promotion budget. This time, the same budget investment, with a revenue of $56 million, was realized by the revenue of $6 million.
Of course, Datou is still a subsequent videotape sales.
Last year, because Simon personally provided several songs, the third Victoria's Secret show videotape was on the shelves for one year, and if nothing unexpected happens, the fourth session will basically maintain corresponding sales. After all, many fans of the Victoria's Secret show have regarded collecting videotapes as a habit.
Whenever seeing these data, Simon himself will inevitably have the idea that the Internet age will not come. After all, the open Internet will inevitably make it easier for the public to obtain videos of the Victoria's Secret show for free. In fact, there are already online pirated resources, but it has not yet formed a threat to the scale of the genuine version.
Simon also understands more why Warren Buffett publicly missed the era when the United States had only three major public television networks.
Although the market share of public television networks in the television field has dropped to 60%, it is relatively strong. This is why the ratings of the Victoria's Secret show are comparable to those of the Oscars. Think about it twenty years later, because the public television network has declined, the information explosion also allows the public to obtain video resources of the Victoria's Secret show through multiple channels. At the peak of the popularity of the Victoria's Secret show, the ratings are only about 10 million.
If Simon came from the era when public television networks monopolize the market, he might have become a self-congratulatory old stubborn man.
Just like now, watching the amazing sales of the Victoria's Secret show videos and thinking about the bleakness of the family entertainment market in more than ten or twenty years later, Simon wished he could stop.
Of course, time cannot stop.
Therefore, we can only move forward.
Follow the times.
The 4th Victoria's Secret Show will be aired on November 16, and the next day, November 17, the Thanksgiving Schedule will be officially launched in North America at the end of the year.
Thanksgiving this year is November 23.
November 17 to November 23, which happens to be a complete box office week.
Before that, "Soul Conjuring 2", which was launched during the Halloween period in North American Film Market, has been released for three weeks.
Without encountering strong competitors during the same period, after "Soul Conjuring 2" earned $46.13 million in the first week, the box office decline of the next week remained quite well at 31%, and closed at 31.83 million. From November 10 to November 16, the third week of release, the decline of "Soul Conjuring 2" expanded to 47%, earning $16.77 million.
In three weeks, the cumulative box office of this soul-summoning movie, which invested only $25 million, reached $94.77 million.
Breakout billion is about to happen.
Even if you can't escape the impact of a number of new films in the Thanksgiving period, it is still not a problem to recover a box office of $30 million in the future. The final local box office of "Soul Conjuring 2" is expected to be equivalent to the total local box office of $129 million, about $130 million, as expected after the first week's data was released.
During the Thanksgiving Day period that started on November 17, a total of three major new films in the North American Film Market were launched, namely the 3D animated film "Beauty and the Beast" produced by Pixar, "Cutting the Throat Island" released by Paramount Pictures and "White House" produced by Sony Pictures.
As Pixar's fourth 3D animated film, the production cost of "Beauty and the Beast" is $70 million, which is 10 million more than the $60 million budget of "The Lion King" and is just lower than the $80 million in "Toy Story 2".
The project promotion and development expenditure was US$30 million, and the number of screens opened was 2,651 yuan.
Similar to "The Lion King", "Beauty and the Beast" is also a 3D animated film that imitates the style of Disney's musical and dance films. Through the early internal preview, Daenerys Entertainment was very confident in this project, so it opened the preview of the film critics in advance. On the day the painting was opened on Friday, the media reputation was directly lifted.
According to preliminary statistics, the video's comprehensive media score reached 9.3 points.
The absolute classic level is no less than the 2D animation version that has won the Oscar for Best Picture.
The authoritative Hollywood Variety magazine praised "Beauty and the Beast" for "perfectly interpreting a fantastic love fairy tale with an unparalleled 3D animation technology", which has also become the tone of evaluation in most other media. In fact, it is also the core of Pixar's creation, taking into account both technology and story.
In history, 3D animation technology just attracted strong attention this year with a movie "Toy Story".
This time, Simon bought Pixar Studio 7 years in advance and spent all his money to invest. Now Pixar's technical level has reached at least 2,000 in the original time and space. In order to ensure the smoothness of the live characters' movements to the greatest extent, this "Beauty and the Beast" has also introduced motion capture technology very advanced. Many clips of the animated characters are performed by real people.
The 3D version of "Beauty and the Beast" was stunning visual effect.
The plot of the film is also basically based on the first story version of Simon's memory that won the Oscar for the best film with the theme of animated film.
Combining multiple, classics are born.
In recent years, although Pixar has risen early and has led other Hollywood studios to pay attention to animated films, under the quiet promotion of Daenerys Entertainment, the Oscar has never opened the "Best Feature Film Animation" award, which also allowed "The Lion King" two years ago to be nominated for the Oscar for the first time with the theme of animated films.
This year's Oscars still don't have the 'Best Feature Animation' project.
With the popularity of "Beauty and the Beast", the film is very promising to become the second animated film nominated for the Oscar for Best Picture after "The Lion King". Of course, the best film Little Golden Man is no longer looking forward to it. After all, "Brave Heart" and "Apollo 13" are in front.
Paramount and Carloch Pictures jointly produced "Cut Throat Island" discovered by Paramount is $100 million, and Paramount's budget for publicity and promotion for this project is also $30 million.
This has shown some exceptions.
According to the agreement signed by Carloch and Paramount, the film's opening screen size reached 2,505 yuan.
Unlike "Beauty and the Beast" that was released on the preview of the film critics in advance, Paramount kept "Cutting the Throat Island" tightly until the day it was released.
There has never been a secret in the Hollywood circle.
So many people have already received the news in advance: Martin Campbell messed up this time.
The original creators of "Cutting the Throat Island" were Rennie Harling and Gina Davis. The project's failure was tragic, which directly caused Rennie Harling, who was promoted to a first-line director with "Die Harming", to the bottom. The project's huge losses were also included in the Guinness Record.
This time, influenced by Simon, the big butterfly, the director of "Cutting the Throat Island" was replaced by Martin Campbell. The Hollywood director had just directed two big films, "Wonder Woman" and "Life and Death" in a row, and was in full swing. Although he had contract restrictions with Daenerys Entertainment, the interval before the launch of "Wonder Woman 2" did not delay taking a big job with a generous salary.
Moreover, compared with the DC Cinema Universe project under Simon himself's personal control, due to its significant increase in status, both the main investors Carlok Pictures and Paramount have given Martin Campbell the greatest authority during the signing of the contract and the preliminary project preparation process of "Cutting the Throat Island", which not only allowed Campbell to serve as the director, but also the first producer in power.
Simon received news in advance that in order to get rid of certain labels, Martin Campbell was actually ambitious and planned to create an epic pirate-themed blockbuster.
If you have too much ambition, you will inevitably want to strive for excellence and everything will be covered. Then, you will inevitably overspending during the shooting process.
It just so happened that the predecessors of Warner Bros. "The Future Water World" had just happened. Neither Carlock nor Paramount wanted to repeat the same mistake. Therefore, one and a half months after the project started filming, it was discovered that Martin Campbell had signs of going to Kevin Costner's old path. Paramount and Carlock, who were originally decentralized, began to be impatient and urged Campbell to speed up the shooting progress, and began to violate the initial agreement to strengthen control and interference in the project.
The result is a disaster.
Although the production cost of "Cutting the Throat Island" was successfully controlled at $100 million, it was finally completed because Martin Campbell almost broke up with the producer, and it was difficult for both sides to coordinate and cooperate in the later stage, so the quality can be imagined.
On the day of the painting, even if you cover it tightly in advance, it will not prevent the reputation of "Cutting the Throat Island" from directly collapsing.
The feedback given by many film critics on the Internet platform at the first time was negative comments such as "the main storyline is fragmented, the character creation lacks focus, and the plot rhythm is inexplicable". Some people even mistakenly believe that this is an Internet platform under the control of Westeros system that is deliberately suppressing competitors.
However, this is the quality of the film itself.
According to preliminary statistics, the comprehensive media score of "Cut Throat Island" is only about 2 points.
After Simon roughly browsed the copy of "Cuttue Island" at Malibu Cinema on Friday, he felt that the movie was far inferior to the version of Renee Haring in memory. The former Renee Haring version of "Cuttue Island" was later reversed by many fans, believing that the quality was actually not that bad, and many details in the film were imitated by the later "Pirates of the Caribbean" series.
Now in the film "Cutting the Throat Island" directed by Martin Campbell, there may not be anyone who overturns the case for him.
The last film of the same period, "The Legend of the White House", is also quite typical.
This is a politically background love comedy produced by Sony Pictures. It is mainly created by three Hollywood movie celebrities, Robert Reiner, Allen Sorkin and Michael Douglas. It is obvious that the C packing team is about US President Andrew, starring Michael Douglas, who temporarily hires an environmental volunteer lady as his female companion on diplomatic occasions. Obviously, the president is a single prince, and then the president is attracted by the lady, and the princess and the princess finally live happily together.
Perfect American political fairy tales and love fairy tales.
Because the three main creators are C's aces, and veteran movie stars such as Annette Bening and Martin Xin have joined the franchise. Although it is just a love movie "The Legend of the White House" that has no money-burning action special effects scenes, the production budget of the "White House" still reaches $62 million.
Obviously, only Sony, who has been defeated repeatedly in Hollywood, is willing to be the sucker.
Simon also saw this script.
Even with Daenerys Entertainment's strength, he did not need to accept C's package at all. If he was willing to take over, the budget cost could be controlled within $50 million, so he still rejected the project as soon as possible.
Too expensive.
Moreover, Robert Reiner also began to suspect that he had been living his capital.
Simon has no habit of indulging the old Hollywood celebrities to eat their old capitals and big players.
After investing a huge amount of $62 million, Sony probably came back to the topic. Not only did it only give a $20 million promotion budget, but the number of screens on the film was only 1,677 yuan.
Therefore, between the best "Beauty and the Beast" and the worst "Cutting the Throat Island", "The White House" has a very weak presence. Even though the media reputation of the film is actually pretty good, with a comprehensive media rating of 7.1, it is unlikely that it will be able to gain too much box office without popularity.
The subsequent box office data also proved this tendency.
Early on Saturday morning, the box office on Friday, which many people were closely watching, was released, which immediately sparked public opinion.
However, the key to everyone's focus this time is the tragic failure of "Cutting the Throat Island". As for the success of "Beauty and the Beast", this is natural. As for "The White House", well...oh... it turns out that Michael Douglas has released a new film.
Then the attention is redirected.
On the first day of the 1995 Thanksgiving period, Daenerys Entertainment's "Beauty and the Beast" won the single-day box office championship without any suspense. It earned $15.91 million on the same day. It is expected that the box office will be around $45 million in the first weekend, and the box office in the first week is expected to reach $70 million.
It's completely expected.
Daenerys Entertainment also began to build momentum for "Beauty and the Beast" to hit the Oscar for Best Picture nominations.
Later, "The White House" directed by Robert Reiner, screenwriter of Allen Sorkin and starring Michael Douglas, has a box office of $2.97 million on the first day, which is a huge difference from "Beauty and the Beast". It is expected to earn about $10 million in three days in the first weekend and about $13 million in seven days in the first week.
Romance movies are more likely to be fine and long. If the follow-up is stable enough, such a start is actually not an absolute failure. It is very promising to make a local $50 million. If it is Shanghai and the follow-up, Sony will at least not lose too much.
Finally, it is "Cutting the Throat Island".
First day box office, $970,000.
That's right, not $9.7 million, but $970,000.
In the already very mature American film market, the audience obviously has no habit of indulging in bad movies, even for bad movies that cost $100 million.
So, $100 million was burned, and the first day of "Cut Throat Island" was only a pitiful 970,000 yuan.
The opening painting earned $970,000 in three days, and the box office is expected to be around $3 million in the first three days, and the first seven days may reach $5 million.
Compared with the opening scale of 2,505 screens, the first week of the museum is less than $2,000, which is already the level where many films begin to shrink and prepare to be lowered. In fact, the box office on the first day has been released, and many theaters have already begun to contact whether they can remove the canvas in advance.
After all, it is a popular Thanksgiving schedule, and no one wants to waste resources for a movie that only opens a gallery of $2,500. Considering the tendency of theaters to withdraw paintings, this "Cutting the Throat Island" is likely to be unable to overcome the total box office threshold of Rennie Harlem's version of $10 million.
A huge investment of $100 million cannot even recover the box office of $10 million. Such data can only be described as tragic.
Chapter completed!