In addition to buying out the live broadcast rights of the NFL, another plan is to cooperate with Egret.

Or content.

Simon plans to transfer a large number of video content such as Daenerys TV department, especially the newly merged Metropolitan ABC Group, to the YouTube video platform under Igrett.

Of course, it does not include the many TV series resources that can bring continuous and abundant syndication benefits to the TV department.

These will only be available to streaming platforms at higher copyright prices in the future.

Speaking of which, Simon has been pushing this matter before he merged with Metropolitan ABC Group.

In recent years, all the fashion show, special interviews, etc. accumulated by Fashion TV have been moved online one after Egret opened a special YouTube video platform in April this year.

With the increasing prosperity of the Internet industry, traditional media's rejection and fear of this field are becoming stronger and stronger. In the final analysis, it is still a dispute over interests, worrying about being impacted and being eliminated. Therefore, if Simon had not personally made a strong decision, this would not be easy. Just like Tinkobaier has been introducing genuine music resources through Broadcast, it is not as easy as he imagined, and he can only take a detour and indulge in piracy.

Any company or even any industry will inevitably develop to a certain extent.

This is also the main reason for the difficulties in reform.

In most cases, the final result is to break and then establish, or be completely eliminated. Regarding the content cooperation between Daenerys and Egret, the TV department dissenter, Simon's reply only said: Do you want to be eliminated by others, or do you eliminate yourself?

After a discussion with senior executives of Daenerys' TV department on Sunday, it was finally decided to set up a dedicated content cooperation team to connect with Igret.

The specific operation is still under the responsibility of Daenerys, and Egret mainly provides the platform.

Daenerys will create corresponding columns on YouTube based on the program list of public or cable TV platforms under the Metropolitan ABC Group such as ABC Network, ESPN TV Station, A&E Network, etc., such as "Morning News" or "Nightline", etc. Then, according to the date, the video master disk stored in the warehouse for decades will be digitally converted, and according to YouTube's rules, they will be edited into about five minutes of clips and uploaded one by one.

Igrit only opened the YouTube video website in April this year according to Simon's usual naming method. Before that, the content was mainly music MVs, film and television trailers, etc. Even if the resources obtained from Fashion TV and other channels were previously not rich.

YouTube's positioning is the same as the website it used to be. It is a user-made content upload platform, not a streaming media like Netflix.

However, digital cameras (DVs) have just been introduced to the civilian consumer market. The digital camera iRec originally planned to be launched this fall has also been delayed due to the immature technology. Although the popular electronic products such as the Super 8 camera are also very popular in the West, this is a film recorder, which is difficult for the general public to convert digitally.

Therefore, there is no condition for YouTube to introduce content from ordinary user groups at this stage.

Only cooperate with large media groups.

This time, the content accumulated by Metropolitan ABC Group for many years was uploaded on a large scale. It is estimated that the total time for the YouTube platform to store content can be increased by more than 10 times at one time. This is also the foundation of Metropolitan ABC as a veteran media giant. Although most of the content is outdated information, it is like a library. Through the continuous optimization of the search recommendation system by Igret, users can always find information they are interested in.

On the other hand, for Daenerys, these contents are not available for free.

Egret has been trying to place advertising on YouTube, and as a content provider, Daenerys Entertainment can obtain advertising revenue share.

Of course, not too much.

Igrit is still in a stage of rapid development. The first priority is to win over more users, rather than pursuing the maximization of interests impatiently. Therefore, there are very strict restrictions on YouTube advertising.

Simon has been trying out various services under Igrit in private and has never stopped himself. For YouTube, he will never allow this video platform to experience the disgusting thing of watching a two or three-minute video and having to survive a half-advertising first. Doing this is not a savvy pursuit of maximizing interests, but can only be described as disgusting. Anyway, Simon has been so disgusted by some video websites several times, and even if the subsequent websites have improved, it has never been used.

Moreover, whether now or many years later, YouTube should not be about pursuing profits, but rather supplementing the content and services of the Igrit brand and increasing users' adhesion to the Igrit product ecosystem.

In the past, if Google left out its advertising revenue, all its products were actually "loss". However, Google, as a whole, is one of the most profitable Internet giants in the United States, and the key is actually here.

Google Maps, Google Translation, Google Mailbox, Android System and other products seem to be free, but Google is willing to invest huge amounts of money to improve these products because these products can fundamentally bring Google a large number of loyal users with strong adhesion, and at the same time keep all potential enemies firmly out of the door to avoid being overtaken by competitors.

It eventually created a super Internet oligarch.

Manhattan.

ABC headquarters in West 66th Street, Upper West Side.

The meeting on Daenerys and Egret's content collaboration lasted until four o'clock in the afternoon. The matter was arranged, and the other executives dispersed one by one. Simon and Robert Iger turned to the post-production center to check the production of "American Idol".

After the two companies were completely finalized to merge, "American Idol", which was originally firmly controlled by Daenerys Entertainment, later the team moved to ABC one after another and merged with ABC's support team, which not only saved resources but also facilitated cooperation between various departments.

Since its launch in September, "American Idol" has maintained a super high rating of more than 30 million visitors in recent months, so it has become the top priority of ABC TV network this year. Simon himself, including whom he takes time to follow up on "American Idol" every week. Before each episode is played, sample films will be delivered to Simon in advance.

However, the advertising revenue of "American Idol" in a single season exceeds $600 million. If all production and marketing costs are excluded, the net profit contributed will reach about 10% of the net profit scale of the entire Daenerys Entertainment Group. Not to mention the revenue brought by the overseas copyrights, peripheral products and other subsequent revenues of "American Idol".

Even though he has never lacked high-quality projects, "American Idol" has become a gold mine that Daenerys Entertainment is very fond of.

Simon and Eiger spent an hour in the post-production center. Although it was Sunday, there were still many staff members busy here. Even when it was 5 o'clock, there was no situation here where Simon remembered that Westerners who were often talked about by Chinese people immediately put down their work plans and left immediately.

On the one hand, the production task of "American Idol" is very stressful and requires overtime work. On the other hand, the production team has obtained very generous benefits from this project, so overtime is easy to accept.

In fact, whether it is good or bad, most Chinese people’s fantasies about the West are just like many Westerners who still think that Chinese people still have braids.

Daenerys Entertainment Group's treatment in the entire media and entertainment field is well known.

If you give the horse enough for fodder, the horse will naturally run more.

Therefore, although it is not mandatory to work overtime at all, Daenerys Entertainment's employees do not mind working more on the East and West Coasts. For a popular project like "American Idol", the team members are more conscientious. Because of the success of the project, these people can get very generous bonuses.

Simon and Iger had other things to talk about, but they didn't work overtime with the employees. At five o'clock, the two were about to leave, but were called out by Shane Derek, the producer of "American Idol", who was also a veteran of Daenerys' entertainment and television department. During the production of "Survivor", Derek was already the backbone of the project team.

"It's actually like this," said Shane Derek, who stopped the two bosses who were leaving. "The winter break is coming soon. In the end of the year, the marketing of "American Idol" will definitely continue. Everyone just discussed this matter in the morning and felt that a theme song of "American Idol" should be released. So, boss, what do you think?"

Shane Derek's last words were spoken to Simon.

The purpose is self-evident.

Robert Eiger also smiled and took the initiative to help, "Simon, this is indeed a good idea, and I don't think this is difficult for you."

Simon has not released many songs over the years, but each of them is a phenomenal classic.

On the single sales rankings of Tinkobaier's Broadcast platform, songs such as "Young and Beautiful", "Bach's Last Day", and "Blizzard" are still at the top of the list.

Therefore, Iger and Derek naturally felt that giving Simon the theme song of "American Idol" to Simon is definitely the best choice. However, the name of Simon Westeros, the creator, is enough to attract a lot of attention after the song is released to ensure that the popularity of "American Idol" will not drop during the winter break.

This matter is indeed simple for Simon.

Facing the expectant gaze of the two, Simon nodded quickly and said, "No problem, I will pay attention to this matter."

Of course, there is no need to say anything thankful to his boss. Shane Derek couldn't help but remind him: "Boss, because he still has to record the MV, it's best to do it within a week."

Simon nodded again.

In fact, if Simon is willing, it can be done on the spot in more than ten or twenty minutes.

It's just that there is no need to show it so shocking.

After talking about this, the two left the late center. Egg took Simon to the top floor of the red brick building in ABC headquarters, where an office had been prepared for Simon.

After watching it roughly, there was no dissatisfaction. The two sat down on the sofa in the reception area. Egg directly mentioned another thing: "I have already contacted David Letterman. He is happy to move "David Letterman's Late Night Show" to ABC next year after the contract with CBS expires. The problem now is salary. However, this is not a big deal. The problem is still what to do with our original "Nightline"? "Nightline" host Ted Kopel is a veteran who has worked at ABC for decades and has good prestige in the entire media circle. If this show is cut directly, it may cause criticism. Letterman privately hinted me that ABC must handle "Nightline" matters first, and he does not want to bear the public opinion accusation of taking away Kopel's job."

Simon and Iger are discussing the issue of ABC's late night program reform.

This is also something Simon had already determined before the acquisition of Metropolitan ABC Group.

The three old public TV networks will have late-night programs after three hours of prime time in the evening. The late-night programs that NBC and CBS are all talk shows, while ABC is a late-night news program "Nightline".

The gap between the three is obvious at a glance just by talking about income.

NBC's "Jay Renault Late Show" can earn $150 million for the TV network every year. CBS's "David Letterman Late Show" is slightly less popular and can contribute $50 million in profits every year. This is only now. Simon knows that David Letterman's late night show is currently less popular than Jay Renault. It is just because of his lack of qualifications. Letterman's late night show was only aired two years ago. In my memory, as the popularity continues to rise, the two reality shows will gradually go hand in hand, and their profitability is almost the same.

If you look at "Nightline" again, you can only contribute a mere $10 million in profits to ABC every year.

If it's just like this, it's not really anything.

Simon values ​​the promotional function of late-night shows more.

The various guests who visit each late-night show are basically promoting the listing of movies, TVs, and books. It just so happens that the various businesses under Daenerys Entertainment need such a platform very much.

ABC's current "Nightline" obviously does not have this function.

Therefore, Simon will definitely create such programs, even if he can't poach Jay Renault and David Letterman, he will work carefully from scratch.

After Egg finished speaking, Simon asked, "What do you think you should do?"

Robert Egg said: "The current broadcast time of "Nightline" is 11 o'clock and the duration is one hour. I think it can shorten the duration to half an hour. The late night show of NBC and CBS will be broadcast at 11:35. "Nightline" is shortened, and after digging David, it just happened to be the first to take over."

“Can’t you put “Nightline” after the late night show?”

"The late night show is an hour. If we do this, "Nightline" will be completely dispensable," Egg said with a wry smile, and then said, "At that time, everyone can still see that we are deliberately forcing Koper to resign and cut "Nightline" off so smoothly."

Simon probably understood Eiger's mind.

In this circle, people are related to human feelings and are bound by public opinion, and often it is unlikely that they will do things at will.

This is still a big deal.

As long as many large companies do not affect their own personal interests, executives often let them go to some serious problems.

Late night shows, broadcast at 11 o'clock and 12 o'clock, are actually two different concepts. Many people can stay until 11 o'clock, but in the early morning, most people will force themselves to rest. Therefore, if "Nightline" is pushed back for an hour, the originally unsatisfactory ratings may completely collapse.

Without ratings, the program will definitely fall into a loss and will completely lose its value.

This is indeed equivalent to forcing Ted Kopel, a veteran host who has been working at ABC for many years, to voluntarily resign.

If you force yourself, no one will look good.

However, such an old-school host who has worked hard for decades and has extensive connections due to work will inevitably cause ABC to suffer public criticism such as profit-oriented efforts. If it arouses disgust or even boycotts from the audience, the ratings of the replaced reality show will inevitably be implicated.

This is why David Letterman specifically hinted that Eiger handled "Nightline" first.

Simon thought for a moment and said, "That's it, you can tell Ted, just say that I personally endorse the letter. After introducing the late night show, "Nightline" will remain regardless of whether it is profitable or not. Of course, I think this show also needs to undergo some reforms to attract more audiences, right?"

What Robert Eiger actually wants is Simon's endorsement.

As long as the boss speaks, no matter what "Nightline" is, there will be no objection to it. Of course, if you fall into a long-term loss, as the host, Ted Huppert will inevitably bear considerable pressure, but this is the best solution.

As for reform, this is inevitable.

Daenerys Entertainment has taken over Metropolitan ABC Group. If this old media giant wants to revive its vitality, many things need to be changed.
Chapter completed!