Faced with the suppression of word-of-mouth by a large number of print media, the box office of "The Seven Deadly Sins" in the first seven-day week still reached US$33.76 million, far exceeding the initial box office expectation of the New World Pictures distribution team's $20 million box office.

Although there are many factors such as the film itself being excellent, the role played by the Internet platform in the promotion and distribution of this film is crucial.

Unlike the open Internet environment where flowers bloom in the original time and space, the current Internet platform can almost be said to be fully in control of the Westeros system. More than 60 million ordinary netizens in North America can only surf the Internet through Igret's IE browser.

In an open Internet environment, if a film company wants to hype a movie, it needs to invest a lot of money and resources, and it may not necessarily have a good advertising effect.

Now, the Westeros system wants netizens to see what they will surely see.

This time, netizens saw "Seven Deadly Sins".

The first week was $33.76 million. According to survey data from Daenerys Entertainment, up to 33% of the audience were more or less affected by the Internet platform's information on "The Seven Deadly Sins".

If the first week of the box office data of "The Seven Deadly Sins" is minus 33%, the result will be $22.61 million, which is exactly in line with the initial box office expectations of $20 million for the film distribution team.

Simon saw the questionnaire before Daenerys Entertainment’s high-level meeting on Monday.

Amy's ban at the meeting was also issued by Simon himself.

The all-round effort of the Igrit Portal has brought more than 30% box office gains to a movie. The news will definitely make many people jealous, and the Westeros system that masters the Igrit Company will inevitably face more pressure.

The king is to make money in silence.

In fact, Simon had long expected the powerful public opinion guidance ability of the Igrit Portal. The 20 million user visits per day are equivalent to more than ten times the circulation of top federal newspapers such as the New York Times and the Los Angeles Times.

In order to ensure the neutrality of the Igrit Portal as a communication platform and to prevent the Igrit team from going in a deviant direction, Simon has never used the company's strength to promote a movie in all aspects.

Even the previous few DC movie universe projects were just natural cooperation. The film distribution team placed advertisements and the Igrit portal provided promotion and distribution. During this process, the Igrit team did not deliberately guide the topic of related films.

This time, "The Seven Deadly Sins", is the first time that Egret and Daenerys have spared no effort to cooperate.

Having determined the development strategy of wild growth, cooperation between various subsidiaries of the Westeros system will be greatly enhanced, including between Igret and Daenerys. However, Simon does not intend to use it easily in the future for a large-scale promotion similar to "The Seven Deadly Sins".

Simon has never underestimated the user's IQ.

If the Igrit portal becomes a soft advertising platform for products of various subsidiaries in the Westeros system, everyone logs into the website and sees movie information related to Daenerys Entertainment, financial information related to Cersei Capital, and fashion channels always praise Melisandra's brands, then if they fall into this narrow pattern of talking and entertainment, even if the Igrit portal is not abandoned by users, it will inevitably not have much development.

The Internet will eventually move towards development.

If Igrit Company wants to maintain its position as a giant in the Internet industry, it must also be open and inclusive.

In addition to "The Seven Deadly Sins", Simon has paid less attention to work since the end of October, and both women were admitted to the hospital for delivery.

This was not until November 3 that the female assistant quietly gave birth to the second child of Westeros in a private hospital in the Bay Area. The mother and son were safe. A girl named Seattle Westeros has a pair of beautiful blue eyes. The pure eyes that looked at the world seemed to be a little curious.

Simon had to hurry back to Los Angeles after spending three days with Jennifer and his daughter in San Francisco.

Janet also successfully gave birth to the Westeros' third child on the evening of November 6.

Nicholas Westeros, who was crying loudly at birth, weighed 9 pounds, which was fatter than his brother at the time. It made Janet bit Simon's arm in the delivery room and shouted that he would not give birth again. He struggled for six hours.

According to the original agreement, the two little guys whose date of birth were only three days apart were registered under Janet's name in the name of twins.

When he was pregnant, Jennifer said that he would give the child completely to Janet to raise him. However, as the pregnancy took him a little regretful, the female assistant began to regret it. After her daughter was born, looking at the little guy's beautiful blue eyes in her arms, the female assistant completely regretted it and planned to raise the child herself.

Simon had no objection to this.

Janet, who suffered from childbirth, even said that if the female assistant liked her, she could throw her little villain over and let her raise her together.

Although Janet will be a good mother conscientiously when her child is around her, she is not very interested in raising her children herself.

Simon is actually the same.

Simon has many ideas about the future of the child, but it would be difficult to let him do this in person.

After all, Simon and his wife are not considered very qualified parents.

The two children were born one after another, and although Simon could not take care of both, they were not deserted on both sides.

The female assistant has her own family and the informed George Norman family.

In Los Angeles, the Johnstons and the family came together as they were when they were born in Melbourne.

However, unlike the big fanfare when Melbourne was born, this time, Simon did not reveal any news in the public media. Some media that heard that the little guy was born and wanted to report were also suppressed by the public relations team of the Westeros system.

In addition to the Johnstons, Simon also politely declined the visits of executives in Westeros system, and just send the gifts.

Raymond Johnston and his wife did not stay in Los Angeles for a long time. They had seen their little grandson. The old man brought Melbourne back to Australia before leaving, on the grounds that Los Angeles was too cold and they were worried that the child would be frozen. Simons and his wife had no objection. Veronica was reluctant, but she couldn't resist her elder brother.

Finally, I got rid of my biological parents who would not spoil me to heaven at all, and the little guy didn't even miss him when he left.

The Raymond and his wife returned to Australia, and Anthony and others also left one after another.

Simon continued to accompany the two women on maternity leave, and Thanksgiving was approaching unknowingly.

After $33.76 million in the first week, due to the continued hot topic, it even had a word-of-mouth effect. The box office of "The Seven Deadly Sins" fell by only 22% in the next week, and continued to earn $26.33 million.

The box office of $60.09 million was accumulated in two weeks, easily breaking Daenerys Entertainment's initial expectation of the film's $60 million total box office in North America.

From November 12 to November 18, the week before the Thanksgiving period, the box office decline of "The Seven Deadly Sins" was still well controlled at 26%, earning $19.53 million again. After three weeks of release, the cumulative box office of "The Seven Deadly Sins" reached $79.62 million.

In three weeks, the film has basically recovered all production and promotion costs, and will start to generate profits in the fourth week of its release.

Even if it is about to enter the fiercely competitive Thanksgiving period, the box office of three weeks is close to $80 million, and the total box office in North America is expected to reach between $130 million and $150 million.

The original Seven Deadly Sins' box office in North America has just exceeded 100 million US dollars. This time, the film's box office in North America will increase by at least 30%, and a large part of it is the gain effect brought by Internet platforms.

Simon and his wife attended the premiere of "The Lion King" together on November 17.

This is Janet's first public appearance after giving birth.

At the beginning, this animation was made by Simon as a gift to Janet.

In the official version of the film, Simon also added the words "To Jenny". Although the media was still stopped from using Janet as a gimmick, it did not hide the story behind the animation.

Therefore, this unintentional handful of dog food allowed many young people who were not very interested in animation movies to enter the cinema.

On November 19, "The Lion King" was officially released on a large scale in North America, with the number of screens that opened to 2,691.

Although Simon does not intend to use the promotional resources of the Igret Portal too often, this time "The Lion King" is an exception.

As the second 3D animated film produced by Daenerys Entertainment, whether this film can be as successful as the first "Toy Story" is not only related to whether Daenerys Entertainment can gain a foothold in the animation field, but will even have a very important impact on next year's Daenerys Entertainment's IPO.

However, after attending the premiere of "The Lion King", Simon once again put aside this matter and continued to take a vacation with the two women.

After half a month of cultivation, the female assistant finally returned to Los Angeles and quietly moved into Dumei Point Manor.

When the Simon and his wife attended the premiere of "The Lion King", the female assistant was guarding two little guys at Dumei Point Manor.

Janet always disliked her fat son who suffered during childbirth, but she fell in love with Seattle with beautiful eyes at first sight. In front of the female assistant, she began to teach the girl to call her mother. Of course, there would be no response. Janet believed that the girl was talking to her with her eyes.

Simon actually saw that Seattle's eyes are typical phoenix eyes in oriental terms. This kind of eye shape always has a bit more charm than other eyes. In my memory, women with phoenix eyes are often a symbol of intelligence.

What's even more rare is the kind of spirituality that always flashes in the little girl's eyes, like a pair of blue radars, exploring everything that appears in her eyes. No wonder Janet fell in love with her at first glance.

Simon is very sure that his daughter will be very smart in the future.

"It doesn't matter whether it's smart or not. I just hope that Sier can grow up happily."

"With me here, our children will certainly be happy forever."

"I'm worried only if you are there."

The afternoon of the weekend is November 20th.

After feeding the two children, taking care of the two little guys to sleep, he instructed Zoe and Isabel, who were responsible for taking care of them. Simon and his female assistant left the Shell Villa and followed the corridor in the manor to the west side of the manor.

The original fence wall here has been demolished and directly connected to a row of sea view villa areas on the west side.

The terrain of Dumei Point Manor is very high, especially in Shell Villa.

In recent years, in order to avoid peeping around, building walls and planting tall trees to conceal the outside world's sight, Simon has been constantly purchasing the property for the anniversary.

The previous few years happened to be the lowest period of the US real estate industry, and the economic environment was not good. Under the premium offensive, many properties on the east and west sides of Dumei Point and on the north direction became the properties of Westeros.

Among them, a row of one kilometer-long cliff mansions on the west side of Dumei Point Manor is a total of 32 cliff mansions, but this part of the property costs Simon $100 million. On the east side, some residents insist on a somewhat outrageous high price, they only extended 700 meters, and there are also 21 luxury mansions. To the north, Simon ate a total of 56 large and small properties in the 15 hectares area.

After all calculations, Simon owns a total of about 50 hectares of land around Dumei Point, including a 1-kilometer-long private beach with 32 luxury houses on the west side.

It can be said that there is only Simon's household within a fan-shaped range of 500 meters around Dumei Point. All other residents who bought the property by Simon have moved out. For several years, Simon has been continuously renovating the brand new Dumei Point Manor.

In the current plan, all smaller properties will be demolished, and only large luxury houses with more than 1 acre will be retained, scattered around Dumei Point Manor, of which a total of 53 luxury houses near the sea will be retained.

In addition, the road is being rebuilt in a planned manner.

What Simon and his female assistant were planning to visit was one of the mansions on the west side.

Although Janet had no objection to stay in the manor these days, her female assistant had no intention of living in the manor. However, she was already a mother and was definitely not suitable to continue living in her uncle's house.

Simon and the female assistant discussed several times these days, and Jennifer finally agreed to live in a mansion on the west side of the manor.

Although after the re-planning was completed, the row of cliff mansions on the west side were actually counted as the Dumei Point Manor area, but they were not crowded together in the Shell Villa. After making this decision, the female assistant no longer forced to bring the child with her, but instead put it together to raise him with Nicholas.

The female assistant probably saw that although both children were nominally recorded in Janet's name, she might have to take care of her in the future.

After attending the premiere of "The Lion King", Janet flew to New York just yesterday. Cersei Capital has accumulated too much work in the past six months, and the company plans to launch some big moves next year, which all require Janet to participate.

However, the female assistant had already planned to give up her job completely. She felt that Girl A could replace her job and planned to concentrate on taking care of her daughter in the future, and perhaps a fat boy who was disliked by her mother.
Chapter completed!