November 1st is also a new Monday.

As usual, Amy Pascal arrived at Malibu Daenerys Cinema before eight o'clock.

In the past weekend, the box office data of "The Seven Deadly Sins" attracted the attention of many people, especially Daenerys Entertainment.

A production budget of $30 million and a $15 million investment in publicity and promotion.

If the box office fails for a project with a total cost of $45 million, it will not actually have a big impact on Daenerys Entertainment.

However, this film carries a lot of other things.

Since the launch of the 58list platform of Igret Company completely opposite to traditional media, Daenerys Entertainment has been quietly adjusting its distribution strategy for the film business in order to get rid of the influence of traditional paper media in movie distribution as much as possible.

A series of videos in the previous few months cannot be considered the focus, and the game between Daenerys Entertainment and traditional paper media is not so intense.

Because Daenerys Entertainment has been successful in Halloween films for several consecutive years, this time "The Seven Deadly Sins" has become the target of many paper media sniping. If this project fails due to the influence of the reputation of paper media, then, whether it is proactive or forced, the Westeros system must reconsider and adjust its relationship with the paper media.

In order to deal with this sniper, the distribution team of "The Seven Deadly Sins" has also fully utilized the strategy adjustments in the release of movies in recent months.

The most critical point is the application of emerging Internet platforms.

"The Seven Deadly Sins" has therefore become the first movie to release a trailer on the Internet.

With the completion of the upgrade of the American Online ADSL network, more than 70% of Internet users in North America have upgraded their basic network speed to 256kbps, which also means a 32kb/s download speed, and millions of users have launched faster 512kbps or 1Mbps broadband packages.

The downlink network speed reaches 32kb/s, which can basically support the 240P resolution video launched by Igret.

The two-minute trailer of "The Seven Deadly Sins" is based on the MP4 video format launched by Igret, with a 240P resolution capacity of only 3.1M. It can be played online through real-time streaming media, and data transmission is only 26Kb per second. The basic ADSL package of American Online is completely sufficient. Other dial-up Internet access areas only need to be properly buffered or played through download.

The resolution of 240P may be terrible on 1080P computers later. With the configuration of most monitors at this stage, the display effect is already very good.

Because of the gimmick of the first online movie trailer, the cumulative number of views of the two trailers released by "The Seven Deadly Sins" has reached 73 million times in the past two months.

Unlike passively viewed TV commercials, the 73 million trailer views represent that more than 20 million viewers have become interested in the active "Seven Deadly Sins".

With the success of the online trailer of "The Seven Deadly Sins", Egret has launched trailers related to Daenerys Entertainment, including "The Lion King", "Mission Impossible", "Schindler's List", and "Cylinder" that will be released at the end of the year. At the same time, it rejected the launch of trailers of other film companies on the grounds that online video streaming technology is still in the testing stage.

Igret is not a lie.

MP4 video format and streaming media playback technology are indeed still in the testing stage. Moreover, compared with text, pictures, sound and other content, online videos require a large amount of network bandwidth. In order to save costs, Egret does not intend to launch a special video website in the short term, but in fact, it is because there is not enough content to launch a special video website.

Therefore, for a long time in the future, Egret will only launch a small amount of embedded video content in the corresponding section of the portal, just like the trailer column of the movie information section this time.

Because it has all patents for MP4 video format and streaming media playback technology, as long as Igrit Company does not authorize it to the public, it is impossible for other special video websites to appear on the World Wide Web platform.

This is monopoly.

Since we have to allow the Westeros system to grow wildly, Simon no longer deliberately avoids the monopoly problem. As long as he has the industry advantages, he will do his best to make the best use of it.

In addition to the gimmick of the first movie trailer released online, in recent months, Daenerys Entertainment and Egrit Company have also focused on promoting a group of online film critics, and also invited many traditional famous film critics to join Facebook, the Egrit Portal, Movie Information and even professional film websites specially built by Egrit Company.

Compared with the comprehensive score of "The Seven Deadly Sins" on traditional paper media platforms with only 7.3 points, the evaluation of the online video platform is much higher, with a comprehensive score of about 8.1 points, which is already an excellent level.

Of course, there are also results of Daenerys and Egret's deliberate guidance.

As a hot topic in the Igrit portal forum, social platforms and movie information sectors, if a video article wants to get a key recommendation, it must say good things for "The Seven Deadly Sins". Those media people who are tit-for-tat to the Westeros system on the Internet are destined to be unable to have too much exposure even if they are not banned.

Human nature is to seek benefits and avoid harm.

Since we realize the rules, many people will naturally show tendencies.

And, most importantly, "The Seven Deadly Sins" is indeed a very outstanding film.

Even the Westeros system itself will not forcefully recommend a bad movie, and doing so will only become a laughing stock.

In addition to the gimmicks of the first online trailer and the praise of online film critics, the film's main creators, Revan Phoenix, Morgan Freeman, Kevin Spacey and Gwyneth Paltrow, have also opened Facebook homepages to interact with movie fans.

Of the project's $15 million promotion budget, $2 million was spent directly on Internet platforms. The official homepage of "The Seven Deadly Sins" was designed with full suspense, attracting a large number of movie fans to log in and browse.

Online trailer gimmicks, online film critic support, main creators interact with movie fans, direct advertising and key promotion of the entire Igret portal. In recent months, users in North America who use the Internet have basically had more or less impressions of "The Seven Deadly Sins".

Many times, this brainwashing potential impression is often that attracts consumers to take out their purses without knowing it.

When I walked into the cinema on the weekend, compared to other movies that I had never heard of before, the familiar name "The Seven Deadly Sins" seems to have a good reputation, so it goes without saying how the audience will choose.

In addition to the online channels, Daenerys Entertainment certainly did not completely abandon the traditional promotion and promotion model.

The budget for publicity and promotion was 15 million US dollars, 2 million US dollars were spent on network expenses, 2 million US dollars were spent on copy production and transportation costs, the remaining 11 million US dollars and 7 million were spent on various TV networks, the remaining 4 million US dollars, half was spent on the production of cinema posters and outdoor billboards, and the other half, about 2 million US dollars, was still invested in traditional paper media.

Spending on TV advertising and other aspects has not changed much.

Traditional paper media should have invested about 25% of the publicity and distribution expenditure, or 4 million US dollars, but this time it cut half of it, which happened to turn to the Internet platform again.

Maintaining the promotion and promotion of TV platforms and other channels, Daenerys Entertainment also focuses on operating some paper media forces that can be used by them, such as News Group, Time Warner Group, etc., for media that are already completely opposite, such as Hurst Group, it will completely ban them during the media preview stages.

The key to news is the word "new".

Other media have released a movie review in advance, forming a preconceived concept in readers' minds. Other paper media critics who cannot obtain the qualification to watch the movie during the preview stage and criticize after the movie is released, their influence on the box office of the film will no longer be so strong.

This is actually the case this time.

Although the reputation of traditional paper media reviews after the mass release of "The Seven Deadly Sins" was only 7.3 points, before the film was released, the media that released the reviews in advance basically gave quite good reviews.

At the same time, based on the operation of Gaomen Pictures in recent years, Daenerys Entertainment has further strengthened its efforts to attract film critics.

Among the newspapers, film critics and film companies, it seems that film critics are at the weakest in the middle, but unlike the full-time editors of newspapers, film critics still have a certain degree of independence, especially many famous film critics, who have a strong influence on the audience and naturally have a higher voice in front of the newspaper.

Daenerys Entertainment happens to have a very important content resource for film critics.

Well-known film critics can provide articles to multiple newspapers, but if they are turned away by film companies and cannot participate in the media trial and obtain pre-emptive information in advance, their influence will inevitably decline rapidly.

Inside a small conference room in the administrative building of Daenerys Cinema No. 1.

When Amy Pascal entered the conference room, executives such as Tom Pollack, President of Daenerys Pictures, Danny Morris, President of New World Pictures, Ella Deutchman, President of Gaomen Pictures, and Mark Belford, President of Daenerys Entertainment, have arrived. What everyone is discussing, and the atmosphere is quite relaxing.

In fact, everyone felt relieved since the first day of "The Seven Deadly Sins" was released last Saturday.

At this moment, everyone's expressions were still filled with joy.

Before the movie was released, through several internal trials in the early stages and data feedback brought by the film's two-month promotion, the promotion team set a box office target of US$60 million for "Seven Deadly Sins".

$60 million is actually a very high number, but it is not enough to recover the total investment of $45 million in the project through the North American box office.

To achieve this, the North American box office will need to reach $80 million.

Of course, as long as the local box office revenue is earned by US$60 million, Daenerys Entertainment can easily recover costs and make profits through overseas distribution and subsequent channels.

Of course I have looked forward to higher goals.

For example, it will hit a box office club of RMB 100 million.

However, the distribution team generally believes that the theme of "The Seven Deadly Sins" is too niche and obscure, which will greatly limit the audience size.

With the official release of the film, the actual situation is that the box office earned $7.93 million on the first day of the opening of the film "Seven Deadly Sins".

$7.93 million on Friday.

$8.67 million on Saturday.

Sunday was Halloween, and the box office fell to $6.81 million.

Even so, the cumulative box office of "The Seven Deadly Sins" has reached US$23.41 million in the first three days of the painting's first weekend.

The number of screens for the film is 2,511, and the box office for the first three days of the first weekend is US$23.41 million. Although it failed to achieve the level of selling at the top three days of the first week, it was not far from the same level.

Moreover, the film distribution team initially expected the box office of the film's seven days in the first week to be only about 20 million US dollars. "The Seven Deadly Sins" only broke through the film's box office goal for a full week after only three days of its release.

In comparison, the other two films, "Christmas Eve Shock" written by Tim Borton, has a very high reputation, and the box office of only $8.21 million in the first three days of the first weekend.

MGM's "The Deadly Instinct" has a box office of only $3.76 million in three days of painting, barely exceeding a fraction of "The Seven Deadly Sins".

The first weekend's $23.41 million in three days means that the box office of "The Seven Deadly Sins" will be between $33 million and $35 million in the first full week. Such an excellent box office start, as long as the subsequent box office curve is not too bleak, let alone $80 million, the $100 million mark in North America is easy.

Amy Pascal's assistant Vanessa Lind gave everyone a newly printed report and the conference room became quiet.

Waiting patiently for everyone to read the materials in their hands, Amy said: "This is a statistical report on the audience survey questionnaire in various places over the weekend. Everyone must have seen one of the very critical data. Among the 10,000 survey questions, the proportion of viewers who have been exposed to "The Seven Deadly Sins" through the Internet channels reached 33%, and the proportion of viewers entering the theaters was completely affected by the Internet platform. As senior managers in the industry, you must understand what this report means. I will reclaim and destroy this material later, and I hope everyone will try to keep the secret. Now, we will start to discuss the next step of continuing to strengthen cooperation with Igret."

Before the rise of the Internet, the factors that influenced the audience's choice of a movie were very complicated.

The main creators, TV commercials, newspaper reviews, street posters, word of mouth, immediately selected, etc. If the film company wants to promote a video, it must make efforts in all aspects at the same time.

Although this time, "The Seven Deadly Sins" is considered a more special typical, up to 33% of the audience are more or less affected by the Internet platform, which is enough to prove the strong influence of the Igret Portal.

Although Simon has repeatedly emphasized that the Westeros system is a community of interests, there are still many senior Daenerys Entertainment executives who have more or less complain about being affected by the opposition between Igret and traditional print media.

Through this release of "The Seven Deadly Sins", most of the entanglements disappeared.

Egret may have affected the relationship between Daenerys and traditional paper media. However, it is obvious that the strong media strength of this platform itself not only completely offset the disadvantages that Daenerys Entertainment encountered in traditional paper media, but also brought obvious gains.
Chapter completed!