Chapter 325: Wei Ran's Appointment
Jian Wei looked at me with a smile for a while and finally said, "I knew that as long as you force you, you will definitely be able to do it."
I didn't know how to deal with her words, so I closed my eyes and lay on my back on the office chair. My nerves were too tense today, and I needed this way to relieve myself.
A light perfume smell drifted into my nose. I knew it was Jian Wei who came to me. In order to prevent her from continuing to say something I don’t know how to answer, she even breathed evenly and made a look like she was already asleep.
"Stop pretending, shouldn't you inform Mi Cai of this latest news now?"
After being exposed, I opened my eyes, but I still had a slight concern in my heart. Finally, I said to Jian Wei: "The more I think about this, the more I feel that it is inappropriate. After all, the customers of Polygon Department Store are innocent. Now that leaking their information will cause more or less trouble to their lives!"
Jian Wei said to me after a moment of silence: "This is indeed inappropriate, but in this industry, I must tell you that many companies now share customer information. For example, the decoration companies that cooperate with our company will share a lot of customer information with some real estate companies, training institutions, and even banks. The relevant national legal system is not sound, and the supervision is not enough. So it can be said to be a leakage, or it can be said to be a resource sharing between merchants. For example, the 4S store will push its customer information to the cooperative insurance company, but can you define it as a leakage behavior? So who has not received such an inexplicable advertising information in life, and consumers generally don't care. The reason why this Zhuomei's leakage incident will cause a crisis is because of artificial operations, which amplifies the negative effects of this incident. You should know this very well."
I still felt inappropriate and had no words for a long time.
Jian Wei said again: "There are too many similar things in shopping malls. Just as Wei Ruli said, this kind of behavior is just a common method in business wars. If the disaster is not directed to Poli now, it is very likely that Poli will use this incident to completely defeat Zhuomei in the next stage... Zhaoyang, you must understand that there is definitely no sky city you pursue in the mall, and there is no crystal clear road for you to go. You must adapt to the cruelty of the mall, otherwise you will not go far on this road."
I thought about it, maybe this is what is called business, while people pursue some things, and they will also throw away other things. And you have to measure such gains and losses yourself, whether it is worth it...
......
The next afternoon, the public relations team led by Wei Ruli efficiently got the customer information of Polygon Department Store, and artificially amplified the negative effects after the data leak, which caused an uproar in the industry. Just two days later, the incident of two high-end shopping malls leaking customer information at the same time, which caused various speculations from inside and outside the industry. Some say that the competition between the two shopping malls led to such a mutual damage incident, and some people analyzed that it was because the two shopping malls had weak security awareness and did not pay enough attention to the confidentiality and management of user information, which led to such a leakage incident. In short, the water was completely disturbed, and Zhuomei finally got a chance to breathe at this time...
With the continuous development of the incident, coupled with the guidance of Wei Ruli and Sun Rui's public relations team, public opinion pressure is becoming increasingly inclined to Polytechnic Department Store. Because Zhuomei has been operating in Suzhou for years, it has been steadily suppressing Polytechnic Department Store. Moreover, Zhuomei is preparing to go public and has opened up the distance from Polytechnic Department Store, so there is no need to create such an incident to damage Polytechnic Department Store. On the contrary, Polytechnic Department Store, which has always been in a weak position, has enough motivation to create such an incident against Zhuomei. Later, the information of Polytechnic Department Store customers was leaked, which was just a tit for a tooth. Of course, this is just a public speculation, and no one has direct evidence to verify the authenticity of the speculation...
Under pressure from public opinion, Polygon Department Store held two press conferences in the next week to clarify, but Zhuomei never made a public response to the incident. As a result, the public's doubts about Polygon have become increasingly louder. Zhuomei has taken this opportunity to make a compensation plan for users who were leaked in this incident before Polygon Department Store.
In this compensation plan, in addition to monetary compensation, the authority has been upgraded, and the largest promotional activities have been carried out for a week since the entire mall was built to give back to consumers.
Originally, such a leak incident caused the loss of customers, but Polygon Department Store, which is also a high-end shopping mall, also experienced the same information leakage incident. Other mid- and low-end shopping malls in Suzhou cannot meet the consumption needs of these customers and the loss of customers.
On the contrary, because Polygon Department Store has been exhausted from dealing with the huge public pressure, it was not sincere after Zhuomei, and customers lost Zhuomei. In the week when he held a large-scale promotion, Zhuomei created unprecedented sales results. Therefore, this public relations crisis not only did not cause any loss of Zhuomei's customer base, but also seriously injured its competitor Polygon Department Store. In the end, it created its own sales results through large-scale promotions, which was simply an unexpected result.
......
This was a night of celebration, and I was also invited. However, this celebration banquet was held by Chen Jingming for Zhuomei instead of Mi Cai. At this time, Mi Cai was also making final preparations for listing in the United States. The news from the United States was that this public relations crisis of Zhuomei did not have a negative impact on Zhuomei's listing. On the contrary, it recognized Zhuomei as a group with the ability to handle crises and increased the bargaining chips for the success of listing.
At this celebration banquet, Chen Jingming also kept his previous promise and handed over the advertising space transfer contract signed by Mi Cai to Jian Wei. Jian Wei happily accepted it, which meant that the public relations crisis came to an almost perfect ending.
After the dinner, I did not leave immediately, but talked with Chen Jingming about the subsequent impact of the incident.
During the chat, I asked Chen Jingming: "Mr. Chen, after this incident has passed, Mi Zhongde should no longer artificially create factors that are unfavorable to Zhuomei's listing, right?"
Chen Jingming smiled relaxedly and said, "He is already powerless to create. Although this crisis has not been pointed out, the members of the board of directors are not stupid. He knows that it must be his Mi Zhongde's actions. Now he has lost people's hearts and his control over Zhuomei is getting weaker and weaker. Mr. Mi, who is far away in the United States, is already close to controlling Zhuomei."
"Close to? How do you explain this?"
After a little silence, Chen Jingming said: "In fact, Zhuomei's board of directors has already planned to weaken Mi Zhongde's rights, but... Zhuomei's largest investor, the young boss of Blueprint Group, has not made any statement, so this matter was stranded, but it is an indisputable fact that Mi Zhongde's prestige in Zhuomei is getting lower and lower."
His answer surprised me and asked: "How could he not make any statement on the incident of weakening Mi Zhongde? After all, this is extremely beneficial to Mi Cai and the listing!"
Chen Jingming shook his head and said, "I really don't know much about this. Perhaps it is because Mr. Mi is thinking about his blood relationship with Mi Zhongde and his contribution to Zhuomei over the years that he did not make a desperate move. Mr. Weiran Wei, as Mr. Mi's most determined ally, has shown mercy!"
I thought about it and felt that this was indeed a reasonable explanation, so I nodded to express my agreement.
......
This night, I returned to the old house where I lived with Mi Cai for a long time. At about 11 o'clock in the evening, she took the time to call me in her busy schedule. Of course, I knew she was thanking me, although we didn't need this between us.
With my longing for her, I quickly answered the phone and asked before she could speak, "How is it, should I relax now?"
Mi Cai smiled lightly and said, "Yes, thank you very much this time, and thank you Jian Wei and the public relations team she formed."
I replied to her very seriously: "Actually there is no need to say thank you, especially to me..."
"Yes, we shouldn't say thank you, so I've said before that you were sent by Dad to protect me and Zhuomei, and I feel safe with you."
Mi Cai's words made me feel joy and accomplishment. After a long time, I asked her: "You have been in the United States for almost two months. When will you come back?"
"There are still a few last processes to go, and then you can go back to China and wait for news."
Mi Cai's answer finally made me completely relaxed after all the suppressed mood recently, and sighed: "Is this going to clear the clouds and see the moon bright?...I've really been waiting for the day when you come back for a long time!"
Mi Cai smiled and asked, "Do you remember that you said you would marry me when you achieve a small career?"
"Well, keep remembering..."
"Then can you talk to me about your current career?"
With a little sense of accomplishment, I replied: "The music restaurant, and the two inns in Xitang are also making high profits. A profit system will soon be formed. When I have enough confidence, I will find channels to raise funds and embark on the road of rapid development. By then, it should be considered a small success in my career!"
I don’t know if Mi Cai was serious or joking, “It’s only a small success at that time, isn’t it a bit too late?”
"Why do I feel that you hate marriage? I wish I could succeed in my career and live a married life with me?"
Mi Cai seemed so embarrassed that she did not respond to me immediately. However, another call came in during her silence. I happened to give Mi Cai a time to silence and switch to another call to the call she entered, but found that it was a strange number that I had never seen before.
Chapter completed!