Chapter 166: Jian Wei's Suggestions
After driving that Alto and breaking through the night's constraints, I finally arrived at the moat, which was still the familiar section, but I was the only one alone.
It's nothing. I've long been used to loneliness here, nor is it lonely. At least there are smoke, the bare trees, and the cold wind blowing by.
Take out the cigarette box from my pocket, smoke a cigarette and put it in my mouth, and touch my pocket repeatedly, then I realized that the lighter was forgotten on the table in the bar.
I was a little annoyed, but it was not worth it to drive from the suburbs into the city to buy a lighter in order to light a cigarette.
But without the company of cigarettes, I was poisoned by loneliness. At this time, I remembered Jian Wei. If she were there at this moment, she would definitely use that blue lighter to light a cigarette for me.
But this is ultimately if, most of the time, she is not in Suzhou at this moment, otherwise Yan Yan would have invited her to dinner at noon today, so why didn’t she?
So I forcibly extinguished my desire for a cigarette, lay on the dry lawn, looking at the sky, my eyes were full of twinkling stars, but my heart was blank.
At this moment, the moat was really quiet, so quiet that I could hear my heartbeat and the sound of the wind blowing the dead leaves. I finally couldn't bear the loneliness without smoke, and sang out loud, singing the whole world that was the only one left...
"Zhaoyang, is it you?"
The voice was very light, I thought it was an illusion, but she was already standing beside me, and who was not Jian Wei?
"Why are you still in Suzhou? Why are you here again?" I asked Jian Wei two questions in a row because of incredible reason.
"I have been in Suzhou because the advertising company has been established... I have been under a lot of pressure recently, so I will sit for a while after work every day."
I looked at her, but I felt like I had an illusion to see a trace of desolation in her. After all, a woman is so lonely sitting alone by this rarely visited moat every night and in the quiet of the night! Even more lonely than my loneliness!
I remained silent for a long time and said to her, "Why do you have to?"
Jian Wei smiled and replied, "Are you pitying me?...I don't feel pity for myself, because I often imagine this place as a beautiful ink painting."
"But you are the most floating fallen leaf in this painting! ... As long as you want, you can live a good life. Why do you have to let an advertising company become your own burden?"
Jian Wei looked at me with a questioning expression and said, "I didn't say that last time. You said I will succeed and successfully run a top advertising company!"
"That's a premise, the premise is that you can be more relaxed, not like it is now."
"What's wrong now? I live a fulfilling life every day. Coming here is just a way to relax, just like some people go to the bar for entertainment!"
Seeing her strong appearance, I didn't want to argue with her anymore, so I shook the cigarette in my hand and asked her, "Did you bring the fire? Borrow it?"
Jian Wei didn't expect me to stop so easily. She was stunned for a moment before taking out the lighter from her handbag and lit the cigarette for me in the cold wind.
I took a heavy breath of cigarettes and then vomited them hard, then asked Jian Wei: "Don't you go back to Shanghai for the New Year?"
"Shanghai is so close to Suzhou, you can go back and forth at any time."
I was silent for a long time before saying, "I mean: What is your parents' attitude towards what you are doing now?"
"Then you just say it, why do you want to ask around the corner?"
"Show my connotation and cultivate your intelligence..."
Jian Wei laughed at me with a "punch", as if in my memory, she had never laughed like this since she came back.
"You are still as unrestrained as before, which makes people laugh and cry!"
"We shouldn't talk about the past again, although I'm still the same me."
"I know, because I'm not the one I anymore..." Jian Wei said as she no longer had the smile she had just left on her face, and then she looked at the river with a little blank look.
"You haven't told me what your parents think of you in advertising companies."
Jian Wei looked back at me, frowned and said, "Don't ask me this question again. I remember I told you that no matter who objected, I would take this as a dream to realize it."
"Jian Wei, don't you think you're very willful?"
"Haha, is that right... but have you ever thought about it? If I were not willful, why did I fall in love with you and follow you? Otherwise, I wouldn't have suffered so much if I fall in love with someone casually!"
Jian Wei's words made me blame myself and feel depressed. At this time, she had denied everything we had before. She regretted it, regretted the willfulness at the beginning, and regretted the pain he endured after being willful.
"Do you regret being with me?...Yes, I never deny that I am not worthy of you, it's all my fault!" I said in a low voice, but not sarcastic to Jian Wei, but self-blame from the bottom of my heart. If there were any, I would have been a person who knew each other at the beginning, and would not start this love that broke up with her.
Jian Wei stared at me and said, "Zhaoyang, I don't regret it, because I'm still willful, you are not wrong, I'm wrong..."
Jian Wei and I looked at each other, remember that we had clearly mentioned that we didn’t talk about the past, so why did we say so much at this moment? What is the meaning of this to us? It will only make each other indulge in the pain and depression in the past!
But I didn’t want Jian Wei to change the topic before me and said, “I won’t talk about this anymore, let’s talk about you, how is the bar running recently?”
“It’s much better than before.”
Jian Wei nodded and said, "This is expected, because your marketing techniques accurately grasp the psychological needs of target consumers... However, the warm marketing you mentioned earlier has not yet been reflected."
"Do you have any ideas?"
"A little suggestion, uh... those customers who consume in bars, I have recently followed their Weibo. Many of them cannot go back for the New Year for various reasons and expressed regret on Weibo. Do you think this is an opportunity to do warm marketing?"
I looked at Jian Wei and asked immediately: "What do you mean: Invite them to the bar for New Year's Eve so that they can also experience the New Year atmosphere and the warmth of their family in a foreign land?"
Jian Wei nodded and said, "Yes, that's what it means. You should know that people are often the most emotional during festivals. At this time, warm marketing is the best. We can prepare a New Year's Eve dinner with a taste for different customers based on the characteristics of their hometowns. Such warm marketing will make them have a strong sense of belonging to the bar. Later, they can take advantage of the opportunity to transfer to the membership system and then transition to a club-type bar. Once the transition is successful, it means that the bar transforms successfully, and even has brand momentum. After further development, it can eventually form a brand."
I applaud Jian Wei. This is a very accurate and complete idea. She is worthy of being born in an advertising family. Her insight makes me, a person who has been doing planning work for a long time, feel inferior. At this moment, I have a premonition that maybe this time I can really completely solve the bar business problem, fulfill my promise to Le Yao, and then restore my freedom and choose my life again.
Chapter completed!