A few days later, Alibaba’s headquarters.

The big boss Ma Feng took the time to meet Peng Ying, who was considered a confidant, and glanced at a research report handed over by Peng Ying.

Ma Feng is not someone who likes to read books and reports in person, so he just glanced at it and threw it on the table, asking Peng Ying to verbally state: "It's smelly and long. If you don't read it, you just say what's going on."

Being a boss, you have to lie on the sofa and chair and listen to the dry goods extracted after the subordinates have tried and digested, otherwise they will not get enough energy.

"This is just a draft, because we did not pay the consultation fee. Last time I heard you and Mr. Wei invited Feng Jianxiong to conduct strategic research. It was a coincidence that I asked him to discuss something about the company's current expansion process and the issue of anti-counterfeiting transformation. If you are interested, you can ask him to make a statement in person."

"Feng Jianxiong? Who is it?" Ma Feng was stunned for a moment, but he didn't even remember the name. It took him five or six seconds to come back to his senses before he remembered that it was the young man he talked about during the conference call with Wei Zhe and Cai Chongxin last time.

It can be seen that relying on CCTV only twice, the previous episode of "Jinling Zero Distance", even if the eloquence shown in the show is very outrageous, it is not enough for people to carve your name in a place where you can see it everywhere in your brain.

However, being able to recall it in five seconds by the top giants in the industry is at least an improvement.

After understanding the whole story, Ma Feng couldn't help but curiously said: "Have you seen Feng Jianxiong a while ago? He is in Qiantang?"

Peng Ying quickly explained: "He went home for a long holiday to celebrate the festival with his family."

Ma Feng smiled and said, "So it's a local, so let's meet."

I heard that the other party was an acquaintance, and Ma Feng became interested in the report thrown on the table again and was willing to take some time to read it carefully.

Ma Feng knew the expansion problems the company had encountered recently, but he was not very worried. Because with his vision, he knew that other peers in China also had such problems, and any company with faster performance development speed and larger markets were all more serious than him, so he didn't think it was necessary to solve this problem.

For example, when it comes to the internal performance of innovative companies, the problems faced by Boss Li’s house are now more than dozens of times bigger than Ah Li? (In fact, the internal friction of Baidu will always be very large, and there is no trend of improvement)

What does Boss Li have to worry about? What is there to worry about?

After reading the report for a while, the above was indeed a detailed horizontal peer analysis at the beginning. Comparing the current domestic giants of Baidu, Shengda, and Net-Yi, the various problems listed in it opened Ma Feng's eyes and his first reaction was quite surprised. But after thinking about it carefully, he felt that this kind of thing was indeed easy to happen, which was simply too clear about the weaknesses of human nature.

In the domestic technology industry circle in 2006, there was no bat saying, and both b and t were still relatively weak. Now is the reshuffle period when the top three giants are gradually declining and the last three giants have not yet risen.

Since the collapse of the Internet bubble in 2000 and the recovery in 2003, Internet companies have been inconspicuous in the cold winter period, and everyone has only one mission, that is, to survive.

After the cold winter period ended, the richest man in China in 2004 was the richest man in the Internet - Yi's boss Ding Sanshi - Yi and Sohu. Sina is the top three giants, and among them, Yi is the largest and is listed on the Nasdaq at the latest. So as soon as the cold winter ends, it is naturally the turn of the richest man in the Internet.

Unfortunately, Ding Sanshi's richest man has only been the richest man for more than half a year. By the end of 2004, Shengda, who was a legendary online game, went public on Nasdaq. So the upstart Chen Tianqiao took over Ding Sanshi's richest man in the Internet and sat for another half a year.

Then, Baidu was listed on Nasdaq in mid-2005, and it was Boss Li's turn to be in the position again.

In recent years, basically any giant went to Nasdaq to get a fortune, and the richest man in the Internet will be replaced.

Therefore, Ma Feng’s most focused learning goal now is obviously Li, Chen and Ding.

As long as the management issues of these three companies are analyzed with great knowledge, Ma Feng will easily listen to them.

Therefore, Feng Jianxiong's horizontal analysis immediately made Ma Feng unable to stop and could not bear to skip any of them.

"Baidu's biggest problem is that its innovative business and backward KPI assessment system cannot be coordinated, resulting in data, traffic, and fraud. Baidu has a business that can make sure to make money no matter how you do it: search bidding rankings. There are also a bunch of businesses that can make money even if you stand and fight until you die: Post Bar, Encyclopedia, know...

However, Baidu's human resources management department cannot punish those who are making money who are lying on the water, nor can it select and reward those who are losing money who are struggling and hardworking. Therefore, in the long run, there will inevitably be serious diseases of large companies and various internal corruption.

Those who work hard find that their efforts are not rewarded, and then spend their energy on pleasing human resources to revise a KPI assessment system that is beneficial to them, or even find ways to transfer them to a business department that can achieve performance while lying down. Even if Li Yanhong is arrogant, he cannot control a group of people who are disinterested..."

Because this part of the content is just an overview or not a formal report, it is written a bit colloquial, and I just chat with friends to give advice on the country. Ma Feng was stunned when he saw it and thought to himself: It turns out that Li Yanhong’s internal management problems are so serious?

Then, he continued to read the internal friction commentary on Chen Tianqiao's Shengda Network.

He is still very familiar with Chen Tianqiao. After all, everyone is a Zhejiang businessman. This year he just joined forces with Ding Sanshi and Chen Tianqiao to hold a club called "Jiangnan Club". A group of people were there to drink tea occasionally and sit down to discuss some business experience.

Moreover, Chen Tianqiao's business has no other bad record except for online games to harm students. The current development momentum is that it is not possible to see any other hidden dangers because the new imported online game "World of Warcraft" launched last year has impacted the market of all traditional online games.

In addition, Chen Tianqiao is quite ambitious. Even if online games are not easy to do, he still wants to operate diversifiedly every day and penetrate pan-entertainment. Two years ago, he invested in a certain literature website that held the flag-holding website of the online literature circle. I heard that the revenue and profits are good now.

In addition, Chen Tianqiao seems to have a bigger and more ambitious plan this year. He tried to build a pan-entertainment hardware terminal called "Shenda Box". Based on the online video business that has just revealed its clues, he directly created online TV. (Don't be surprised, Chen Tianqiao's idea back then was so advanced. This was just six or seven years later, when the concept of mobile Internet and content payment has matured a lot, and he failed to let Jia Leting do it. Chen Tianqiao also lost most of the money he earned from doing online games such as legends back then, and then retired from the second line.)

Therefore, in Feng Jianxiong's report, he also mentioned the internal friction problem faced by Chen Tianqiao so seriously that Ma Feng naturally felt that it was alarmist, but it also made him want to continue watching.

"The internal friction problem faced by Chen Tianqiao's Shengda Network is actually the same as Boss Li, that is, the layman management does not know how to manage and assess the subordinates of experts. They started out in making games. They know whether a game is good, whether it is good, whether it is good for R&D, and whether the operation team should be rewarded or punished. They can reward and punish with reasonable evidence, whether it is good for R&D or operational mistakes.

However, Chen Tianqiao and his confidant lack a scale in their hearts for literature, online television, and the newly expanded pan-entertainment territory.

Previously, they were doing online games. Online games were born with no piracy problems, but only had private server problems. Therefore, the measurement indicators of an online game are easy to determine, which is to directly look at how much money the players made. Therefore, Chen Tianqiao and his core team did not have the ability to "how to measure the pros and cons of practitioners in an industry that not only looked at the turnover."

However, online literature is not good, and literature and videos have serious piracy problems. Therefore, literature not only has direct charges, but also has traffic value, which can sell advertisements, IP value, and adaptation rights. Even if it is a pirated user, he can still tell stories in the capital market. This is the case with online videos and other pan-entertainment.

At this time, if Shengda uses "click volume" to measure the market value of the non-paid part, then someone will make a fake click volume. If "favorites" and "recommended tickets" are used to measure the market value of the non-paid part of traffic, the outcome will be the same. The final result is that Shengda does not know how to measure performance other than money and falls into the dilemma of all fraud.

The problems faced by Baidu and Shengda are much more serious than the ones facing Ali today, because of the excessive expansion of new telephone sales sales staff, the business department has forgiven customers for selling fakes and condoned customers to brush orders in order to complete the number of Taobao stores and the surge in traffic. However, Baidu and Shengda have no way to solve the employee integrity problem."

Ma Feng's expression became much more serious when he read this.

He knew more or less about these situations, but he was not as thorough as Feng Jianxiong said. He had never summarized theories in this regard, but only based on the instinct of merchants, he knew the general principles and did not seek much understanding.

After Feng Jianxiong analyzed it from the root of human nature, he felt that many vague thoughts in his mind suddenly understood.

He was about to read the solution carefully, but Peng Ying, who had just been sent out to call, suddenly interrupted him: "Mr. Ma, I contacted Feng Jianxiong and told him to come over immediately. He will arrive within about ten minutes."

"So quickly? Will he live in the west of the city?" Ma Feng said with a smile, not in a hurry to see the plan.

...

20 minutes later, Feng Jianxiong was wearing Versace and kicked the accelerator with turbo-s to Alibaba downstairs.

The fresh clothes and angry cars are really eye-catching. There are not many rich people today. Seeing Feng Jianxiong's behavior and age, many employees almost regarded him as the second generation of a wealthy young man from an investor family.

"Sir, do you have an appointment?" Although the front desk lady had to stop her from asking clearly due to her duties, she was very polite and surrendered.

"No, jack notified me."

"J...which jack?" The front desk lady was still a little unsure.

"Nonsense, which jack is there?" Feng Jianxiong complained, took out his small scissors and cut a cigar.

In Ali, even if someone else dares to call a clichéd English name like jack, then you have to add a surname.

Just like chatting with people in Hollywood, if you only say "James", it must refer to Cameron.

Although there are thousands of people named James in Hollywood, are other James qualified to be mentioned without a last name?

Fortunately, the front desk lady was at a loss, and the special elevator door behind her opened. Peng Ying stomped her high heels and ran out, and saw Feng Jianxiong at first glance: "Xiao Feng, here."

Feng Jianxiong took the cigar back into his pocket and followed without saying a word.

"Mr. Ma, lucky to know." As soon as he entered the door, Feng saw Xiong slightly lowered his posture and took the initiative to reach out to shake hands.

Ma Feng was thinking about things on the sofa, lifted his body slightly, held it for two seconds, then waved his hand to signal Feng Jianxiong to sit down on the sofa on the side, and said humorously: "You're welcome, it's not a blessing to know. I've seen it on TV a long time ago."

Feng Jianxiong said intriguingly: "Uh...that's what you can do with one side."

Ma Feng pointed: "I have seen you too - I have watched those two CCTV shows, the previous "Jinling Zero Distance".

Feng Jianxiong thought it was right. Didn’t it just rely on the show to reveal it?

Since you are all old acquaintances, you can also be exempted from all kinds of polite introductions.

"I was the only one who didn't expect that Xiao Feng, you are still a fellow villager. Why don't you invite you to have tea in person? Next time during the Chinese New Year, come and play cards together." Ma Feng said casually.

Anyone who knows him knows that he is very interested in mahjong, but he likes poker and plays double buttons.

"Okay, but I don't know how to mahjong." Feng Jianxiong agreed readily.

Ma Feng stopped talking nonsense: "Talk the serious business - I have read all your analysis of Baidu, Shengda, our company, internal performance conflicts and chaos. Is there any systematic solution?"

"No, it's impossible. If so, Li Yanhong and Chen Tianqiao would have used it long ago." Feng Jianxiong answered very simply, then took out the cigar that had just been cut in his windbreaker's pocket, took the sulfur blowtorch on the coffee table and lit it himself. He also put the uncut one on the coffee table.

Ma Feng suddenly became even more curious.

He has seen countless consulting company owners who sell him strategic consulting. He has grown up through continuous training. But those people have some ability to speak big, first intimidate the seriousness of the problem, and then say how to do it.

There are very few people who say directly to Feng Jianxiong that "I'm terminally ill and have no help."

After all, even a doctor who is trying to make money cannot say that the patient is terminally ill and has no help - only Bian Que is qualified to say this.

"Then your research report is to report bad news but not good news, and not give a solution?"

"There are solutions, but they are not systematic and cannot be copied. If you insist on generalizing, the core is one sentence: you need to rule by others, not by law."

"Don't want the rule of law? How is that possible? I have met hundreds of consultants, all talking about the system construction of corporate management..." Ma Feng was stunned and almost regarded Feng Jianxiong as an alarmist and eye-catching guy. If he hadn't known that this person was a meticulous debater or a quasi-lawyer who was incredible, Ma Feng would have believed it.
Chapter completed!