For outsiders, the National Day holiday is always a good time to travel. Even if the highway is blocked, no matter how crowded Chinese people in foreign scenic spots are, it is not worth fearing.

However, for Qiantang people, the best choice for the National Day holiday is to stay at home to avoid millions of out-of-towners. Or at most, go to a tea shop that outsiders cannot afford to spend a day playing mahjong and playing cards, and spend this period of traffic jams everywhere.

What's more, as a college student, it is the easiest to skip classes and make time difference. Do you need to squeeze in peak hours like office workers?

Thinking of this, it doesn't seem like a cumbersome trouble to invite new friends Snickers met on Ali's side to have tea for two days.

On the National Day, Xinyuan Teahouse in the north of the city, the private room on the third floor.

Today, Xinyuan Teahouse is basically a local niche brand in Qiantang. It has only three or five chain stores, but there is no idea of ​​developing in other places.

In history, it was not until 2008 that Ge and Shu, "If You Are the One" was released, and gradually developed into the surrounding Wuxing, Gusu, Hujiang and Jinling, and became vulgar.

In the film, Xu Sanli said to Mr. Ge with innocent eyes, "Are you very loving to your children? I have one in my belly" to take over the blind date plot, which happened in this broken place.

When Feng Jianxiong and Sniker arrived early in the morning, the road was already quite congested. However, the parking lot around the teahouse was quite spacious, and it was obvious that the cars on the road were all in the scenic area at this time. People from other places came to Qiantang for tourism, and they wanted to finish watching Xizi Lake in one day. They couldn't afford to spend the slow life of soaking in the teahouse to watch the scenery.

However, when he walked upstairs, Snicker suddenly realized that the other party came earlier - Feng and Shi were already out one or two hours earlier than the appointment time to avoid the peak.

Snicker nodded slightly, her mouth was very sweet: "Sister Zhuang, Sister Yu, everyone is so early. Isn't it hard to get up so early?"

"Nicole, sit. Anyway, you can rest wherever you sit, so it's nothing to get up early." The Ahri employees who were familiar with Snicker were casually polite.

The people sitting opposite were all women, some in their early thirties and some in their twenties. They thought they were at least middle-level managers, and they might even mix and matched with high-level executives. As for their appearance, most of them were not very good, and their appearance was basically inversely proportional to their age and positions. Anyway, Feng Jianxiong didn't care about the appearance of an old woman, but just regarded it as a business relationship.

Just after saying hello, Snicker quickly introduced Feng Jianxiong: "I don't know the oldest one. I didn't make friends with him when I went to the anti-counterfeiting department to ask for materials when I went to the anti-counterfeiting department to ask for information. I have seen all the young ones, and they are..."

As Snicker said, the woman in her thirties opposite her whom she didn't know gave a wink, and asked her subordinates to pour two cups of tea, then said, "This is Mr. Feng, fortunately. I will introduce myself. My name is Peng Ying. If you don't think it's too arrogant, just call me Sister Peng, and I will call you Xiao Feng."

"You're welcome, you can do whatever you want." Feng Jianxiong didn't mind either. He hugged Snicker and sat down on the other side of the long tea table, took a few sips of tea. "I wonder why Sister Peng thought of treating us to tea. Did Nicole cause trouble for you? I thought my consulting company was just an empty shell, and no one should come to him."

"Xiao Feng, you are modest. Mr. Ma has made a special trip to you for a conference call. How dare we underestimate you?" Peng Ying Commercial said, "Nicole did not cause us any trouble. From the standpoint of our Ali supervision department, it is in line with our Ali's interests to help customers and even any outsiders who have no interests in combating counterfeiting. We welcome anyone or group to cooperate with us in this matter."

Another 27 or 28-year-old woman next to her, named Zhuang Min, should be Snicker just got familiar with her last week, and she also said to the leader's words:

"Mr. Feng, Xiaoke, don't be too careful. Our President Peng has always been very supportive of anti-counterfeiting. Don't think that we will cover up just because some merchants are our customers. Of course, the company is big, and each small team has its own interests, there is nothing we can do about it. I hope you understand. Today we are just having a friend's fight, having a tea with you, and there is no other meaning."

The other party said this, and Feng Jianxiong became more at ease, thinking to himself that he had something to ask for advice.

Obviously, Zhuang Min's words just now were to clear his department and eliminate Feng Jianxiong's wariness: Don't think that we have sued some fake sales evidence from online store channels to sue and cheat our customers, and we will target you.

"Okay, you all say that, I'll hand over this friend." Feng Jianxiong's tone became more friendly, "Just make a joke, I, Feng Jianxiong, had to charge a fee when chatting with people. I believe you also know that the conference call with you Mr. Ma that day, plus the follow-up plan, charged Mr. Ma for 1 million. Look, most of the new car downstairs came to chat with Mr. Ma.

However, when we met for the first time, in order to prove our strength, if there is anything we need to help, we can solve it on the spot verbally, so we should think that we have a relationship."

Peng Ying, the leader, laughed and said, "You have to be polite. We will not be less money. If it is really useful, Mr. Ma will make the decision - then I will just say it. I believe you have also heard of Xiao Feng. My department is called the Supervision Department in Ali, and other companies may not have a similar department. The things I manage are relatively broad and messy, mainly focusing on internal integrity. Employees must be corruption, public and private, suppliers must be dishonest and fraud, and customers must be responsible for fraud.

In the past few years, Taobao and Alibaba platforms have not been big, and the problem is not obvious. In the past two years, they have expanded rapidly, with many new employees, and internal interests are a bit messy. Some marketing departments rely on performance to support them and cannot be as close to the company's values. For the sake of KPI, they are too tolerant of certain fake customers, and even do not report to us after understanding the situation, and cooperate with customers to commit fraud.

That day, I heard Xiaoke talk about some ideas about anti-counterfeiting with Xiaozhuang. I think you should be a sensible person. Since even President Ma trusts you, I want to hear your opinions on this."

Feng Jianxiong heard this quietly, and he had a thorough understanding of what he saw today's tea.

It's no wonder that all the people who come to drink tea today are women. After all, in any company, internal supervision, administrative and human resources positions are more women. Otherwise, even if Ah Li is a company with a relatively high proportion of women in an Internet company, not all departments are women.

However, the other party’s questions were too general, and Feng Jianxiong didn’t have much to say, otherwise he wouldn’t be able to tell his unique awesomeness if he gave some cliché suggestions.

No one can speak easily.

"There is no right to speak without investigation. This question is too general. I can't say much - Sister Peng, from your few words just now, I can only say that you are facing common big company diseases. I believe that the same problems encountered by colleagues such as Baidu and NetEase are much more serious than you. Therefore, this matter must be solved in just a few words. If so, the boss Li of Baidu has used it a long time ago and will not be cheated by the Tieba, and the advertising team will be like this."

Feng Jianxiong's words were very appropriate. He neither gave any advice nor completely shirked the blame. He only emphasized the seriousness of the problem and the difficulty of solving it.

Peng Ying also worked hard in human resources management. After thinking for a while, he realized Feng Jianxiong's scheming. She couldn't help but smile and said, "Xiao Feng, you are too dissatisfied. Are you afraid that you will come up with a solution casually. Will we look down on you?

Don't worry, we know how difficult this kind of thing is to solve. I don't expect you to solve it after a day of chatting. At that time, you will definitely have a formal research report. As long as there is practical information, the money you should give will definitely not be less. Today, I just hope to listen to your free words and say whatever you think."

Feng Jianxiong insisted not to let go: "Then I have to understand your situation first, and you have to diagnose it yourself. For example, what kind of data do you think: the internal performance consumption problem is more serious than Baidu? Divide by the same scale, valuation, and traffic, what kind of data is there? Without these surveys, I can't do anything."

Peng Ying shook her head and signaled Zhuang Min beside her to cooperate with the investigation.

Then a lot of unscene data materials and reports were piled up on the tea table.

Feng Jianxiong looked at him very carefully and no one urged him.

Anyone who is engaged in business consulting, if he is responsible, the first factor is that he must not be separated from the actual situation of the customer.

If those business principles that are the same as the world are useful, they are not stupid and have already used them to solve the problem. Do you still need to ask a consultant to analyze it?

Even if you are a time traveler, you will know what problems the other company will encounter in the future, know some solutions to solve the problem later, and then use your knowledge to show off, and you will probably be laughed at by someone.

It is important to prescribe the right medicine.

After some in-depth understanding, Feng Jianxiong finally understood why the other party realized this problem at this point in time and came to him.

As mentioned earlier, in order to have a case with Deng Changchun and Li Yifeng a week ago, he asked Snicker to find the other party’s brand dishonest record in e-commerce channels. Snicker pulled his tiger skin and had a friendship with the people from the supervision department. While he got the matter done, he actually offended another group of people in the Ali family.

For example, some people from the business promotion department think that Peng Ying’s subordinates did not do the same thing this time.

They dared not say that Mr. Ma’s general policy of anti-counterfeiting was wrong, so they tried different ways to question Peng Ying’s subordinates, saying that if they betrayed the evidence to Snicker, would it lead to the external risk of “whether business is possible for Ali to sell commercial secrets by Ali”?

Although the final verbal lawsuit was not attacked by President Ma, it also involved several senior executives from the highest level. This matter has not yet been concluded. It is difficult to define the question of "when encountering non-governmental third parties with anti-counterfeiting, litigation needs people to collect evidence, whether the company should cooperate, and whether the data of customers/suppliers can be leaked to cooperate with the investigation."

After this incident, Peng Ying was quite touched by the company's internal countercurrents, and felt that the conflict of interest in various departments was about to surface.

Since the original reason was caused by Sniker when he was doing business, I heard that Feng Jianxiong was quite capable, so I asked for a tea and some explanation.

"I wouldn't have had this problem if I knew it. Even if there was no additional evidence from later, I could actually win the case of Deng Changchun. It was just to get less compensation and win it was not that beautiful. I could only rely on myself for this matter. I asked Nicole to collect evidence. At present, I can only choose the sidelines in Ali's internal struggle and help others come up with ideas."

After seeing everything, Feng Jianxiong thought silently in his heart.

After closing the materials, he was about to take the rest back and take a look at it slowly. At the moment, he only had one question and needed to ask clearly in person.

"Sister Peng, what does the highest level of your company think about combating counterfeiting? That is to say, what does Mr. Ma personally think, and he will support you. If this is not guaranteed, I think even if you find me today, no matter how much homework you do, it will be useless. I don't want to be responsible for persuading Mr. Ma, that kind of person cannot convince you."

Peng Ying didn't think much and replied: "Of course Mr. Ma hopes to fight counterfeiting. He is not a person who makes quick money. Who would hope that his signature will fall. Besides, if you think about it, you will know that in recent years, we Ali don't ask for new financing, second, and second, and no similar competitors will catch up with each other. Is financial indicators and traffic data important to us?"

Feng Jianxiong was right when he thought about it. The three points Peng Ying said were indeed the truth.

If an Internet company uses any means to increase traffic and valuation, it is usually caused by urgent external force. For example, if you are about to do PPT to cheat a new investment, then the traffic will double or three times, and the money you can cheat may be four or five times more.

Because the Internet industry emphasizes the Matthew effect and winners are killed, the scale doubles and the valuation is far more than doubled. An Internet company with a market share of 40% in a certain segment is worth US$1 billion. Once the market share reaches 80%, its valuation is far from 2 billion, but may be 3 billion to 4 billion.

If you want to go public, your thinking model is the same as looking for venture capital financing.

The third necessary reason for the last remaining item is that his peers are chasing each other closely and wanting to copy the business model of the leader. But this is not true for Ah Li in 2006. Not to mention that Liu Qiangdong from Jingdong will not have this ability in his life, just his eyes are still competing with Li Guoqing of Dangdang.com, and he doesn't think he is qualified to be a competitor to Taobao.com at all.

In this way, Ma Feng himself has the motivation to fight against counterfeiting, so the subsequent planning plan will be easy to complete.

"I'll take this case back and take a look at it for two more days. I'll take a look at it first. If Sister Peng feels it's necessary, you can ask Mr. Ma to talk together. If you need a research and talk, what resources should be coordinated? I'll tell you in advance." Feng Jianxiong took on the job simply and neatly.
Chapter completed!