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372 Reasons for the drop in sales

Although after decades of development, reading comics has become a very common way of leisure and entertainment for Japanese citizens, many uncles in their forties and fifties are still loyal readers of young comics.

However, the biggest consumer target for the teenage comic magazine, led by "Weekly Youth Jump", is the student group.

For students with limited financial resources, it is not strange that they cannot buy magazines on a regular basis. Because of insufficient purchasing power, there are more reasons that affect the sales of magazines.

"Teacher Qin Han's new comics are originally serialized in jump tomorrow..."

Yamauchi Hiroshi remembered what happened before.

He remembered that on the day when Qin Han's "Dragon Cherry" started serializing "Young Animal", he met a very beautiful girl in a convenience store.

Although now, the other person's specific appearance has long become blurred in his mind. However, the wonderful feeling of accidental encounter and heart-pounding heart is still fresh in memory.

"If I could have another beautiful encounter tomorrow, that would be great..."

When Hiroshi Yamauchi, the convenience store manager, is looking forward to the arrival of tomorrow when the "Weekly Jump" is released, the editors of Kodansha are busy working while waiting for the magazine sales report that will be released later today.

Whether the sales of "Weekly Boy Magazine" will rise or fall is their most concerned thing this day.

At around nine o'clock in the evening, when most of the busy work of the day was over, the marketing department finally called.

"The first day of sales in Tokyo is 1.19 million!"

"Very good!" An editor clenched his fists and applauded when he heard this number, "There is more than 20,000 more than the quick reimbursement volume in the previous issue! If nothing unexpected happens, the total sales volume in this issue can reach 3.57 million."

"Haha, it's great. Now the gap with jump has narrowed a little. According to this momentum, if the sales gap is reduced by 70,000 yuan every week, we will be able to regain the sales of comics and magazines in February and March next year, and the number one throne in Japan!"

"Don't be too proud. To be honest, we expected that this issue of magazine sales to be 100,000. Because our company had been advertising on the big screen at Shibuya Crossing for a week. It was natural to increase sales. What exactly is the reason that sales growth is not as expected?"

The editor-in-chief of "Weekly Boy Magazine" has considered far more than his subordinates. He did not immerse himself in the joy of victory, but began to analyze the gains and losses.

"Can it be the reason for "Weekly Boy Sunday"? The elementary school museum is really abominable. The imitation of "Kinda Ichi" like Conan has gained a lot of popularity!"

"Your words are too stupid. Our "Kinda Ichi" opens up a new market for youngster mystery comics, but it does not have the ability to completely occupy it. "Detective Conan" can be popular with readers, so it is naturally unique. A few words of "imitation" and "plagiarism" cannot solve the problem."

"Yes, according to previous data, although "Weekly Young Sunday" is our competitor, the sales growth of our magazine has not been affected after the serialization of "Detective Conan". This comic only significantly increased the sales of "Weekly Young Sunday"."

"What exactly is the reason that our magazine sales did not meet expectations? Is it because of "Weekly Jump"?"

"Stop kidding, "Weekly Jump" will be released tomorrow. How could it affect the sales of our magazine today?"

"Unless tomorrow's jump content is too attractive, so that those students with insufficient financial resources will give up today and have been buying "Weekly Boy Magazine" for a long time."

"No, I remember that "Dragon Ball" will be closed tomorrow. This week's jump should have significantly decreased for readers."

"However, Qin Han's "Midfield Core" will start serializing in jump tomorrow."

…………

In the office, I was briefly in silence.

The weight of the name Qin and Han dynasties can be imagined.

Now with the popularity of the TV series, the sales of "Dragon Sakura" that has been completed are still increasing significantly, and now it has reached a terrible result of 1.6 million volumes per volume!

Cartoonists of this level, no matter which publishing house they go, they are all big players at the pillar level.

Not to mention, "Dragon Sakura", which created such a sales miracle, is just a youth comic with a relatively narrow audience.

"It's too exaggerated. Even if Qin Han is famous, can its influence surpass Akira Toriyama, and the jump that has suspended "Dragon Ball" will increase sales instead of falling?"

"The sales of jump have been slowly falling for ten consecutive months. The gap between us and jump has been slowly narrowing. I don't believe this time, just one Qin and Han dynasties can reverse the decline! As long as we don't make mistakes, we will definitely surpass them!"

The topic of "Weekly Youth Jump" has ended here for the time being - although it has been discussed for a long time, no one can explain clearly why the sales growth of "Weekly Youth Jump" in this issue is not as expected.

"By the way, what's going on in the primary school hall? Has the sales of "Weekly Youth Sunday" come out?"

"Wait, I'll call and ask."

…………

The sales report of "Weekly Youth Sunday" is actually almost counted at the same time as the data of "Weekly Youth Magazine". It just takes time for the spread of news, so Kotanshe obtained accurate data two hours later - 1,050,000 copies.

Like the editorial department of "Weekly Youth Magazine", after hearing this data, the editors of the Primary School Pavilion were happy for a while and fell into the doubt that sales growth was not as good as expected.

Although the Primary School has not conducted much promotional activities for "Weekly Young Sunday" recently, with the continued popularity of "Detective Conan", the sales of each issue of the magazine can increase by more than 100,000 copies. However, this time, according to the statistics of the magazine sales report in Tokyo, multiplying it by three, the final sales volume was only 3.15 million.

It's reduced by half compared to the usual growth!

Although 50,000 copies are a very small number compared to the total sales of more than 3 million, and it falls within a reasonable range of errors, maybe the sales volume in the next issue will increase by 150,000 or 60,000 copies, bringing the average number back.

However, at this critical moment when the sales war with "Weekly Young Magazine", it is not a desirable attitude to simply treat this abnormal growth slowdown as a reasonable phenomenon and turn a blind eye.

The editors of the Primary School Pavilion are among the top group in Japan's publishing industry in terms of professional experience and professional quality. They are very familiar with the readers of "Weekly Youth Sunday" from their economic strength to reading habits.
Chapter completed!
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