371 Convenience Store Sales Battle
On Wednesday morning, at a Rosen convenience store near Shibuya Station in Yamanote Line, the store manager Hiro Yamauchi started working early in the morning.
He moved various magazines that the truck transported from the printing factory overnight to the store, and then, with the clerks, classified various magazines and placed them on the shelves next to the window.
"It must be arranged neatly and beautifully so that customers can feel the desire to buy at a glance. Magazine with large sales should be placed at the door to facilitate customers to purchase..." Yamauchi instructed.
Among the various Rosen convenience stores in the national chain, the one Yamauchi Hiroshi has always been among the top in sales because it is located near a station with a huge traffic flow. Even before, he won the annual sales champion several times, and the store manager also received a lot of bonuses.
However, this year, it is not easy to become the annual sales champion of Luosen convenience stores in all Tokyo.
The Luosen convenience store located near the Youming International Exhibition Center in Jiangdong District is a powerful competitor.
Last year, Tokyo's Olympic bid was successful, and the Japanese government launched a series of Olympic promotion and cultural publicity projects, and also held many activities at the International Exhibition Center.
With more customers in the International Exhibition Center, the business of the Rosen convenience store is getting better and better.
Especially this summer's CM Fan Exhibition. During the three days of the exhibition, the products in the Rosen Convenience Store were almost emptied in one or two hours and must be restocked at any time.
Drinking water, food, fans, hats, various items that prevent heat and cool down, as well as animation peripherals, are all hot-selling products.
"The three-day turnover of CM Fan Exhibition in the International Exhibition Center is more than the whole month of my store in August. Moreover, the next winter CM Fan Exhibition is scheduled to be from December 28 to 30 this year! In this way, the sales peak of CM Fan Exhibition this year can be reached in total at three CM Fan Exhibitions. The situation is very serious."
Yamauchi Hiroshi frowned and thought, "Now my store's sales are still much behind. Although the customer flow is very large, can I really catch it by the end of the year? Although I can catch it by selling cakes on Christmas, it may not be enough..."
Like China, Japan also has many Western festivals that became popular due to merchant hype. When the two countries celebrate Christmas, in addition to the popular hotel and restaurant business and the sharp increase in sales of condoms, Japan also has a Christmas "tradition" that is different from China.
Japanese people are used to buying a big cake on Christmas and then eating it together.
On Christmas Eve, many office workers will come to the Rosen Convenience Store to buy a Christmas cake after getting off work before taking the tram home from Shibuya Station and share it with their families.
"However, relying solely on the cake offensive, I'm afraid I can't win the sales championship... Nowadays, with the rapid development of animation culture, the group of Azou continues to expand, and the consumption power has become more and more amazing. Should we make any changes in our convenience stores?"
However, these are things that the group's senior management should consider. Yamauchi thinks that it is enough to run this store well and be a good store manager.
Every Wednesday and Thursday are the time when the sales of magazine products increase sharply. Because this is the day when the weekly publication of the three major Japanese comic magazines in Japan.
"Weekly Youth JUMP" has about 4.6 million sales. The second-ranked "Weekly Youth Magazine" has 3.5 million sales, and the third-ranked "Weekly Youth Sunday" has about 3.1 million sales.
Although "Weekly Young JUMP" has a leading advantage of one million sales, it seems that the gap is obvious, but compared with the previous life of the Qin and Han dynasties and the peak sales of 6.53 million at its peak, it is incomparable.
However, these three magazines are undoubtedly top-notch in the entire publishing industry.
Even in the field of women's fashion magazines with a wide audience, "Sweet", the highest-selling one, launched an event to buy magazines and get bags in October, which made the magazine sales exceed 1.3 million. In the field of comic magazines, it is just the size of youth comic magazines.
From the customers who visit Rosen convenience store in the morning and buy magazines, you can see how wide the audience of comic magazines is.
When "Weekly Magazine" and "Weekly Juvenile Sunday" were put on the shelves, customers soon picked up magazines and went to the cashier to check out.
These readers include men and women, office workers and students.
Hiro Yamauchi had to sell at least four comic magazines before a young girl dressed up would buy a fashion magazine.
"No, good. According to this trend, today's sales may be higher than last Wednesday. This is all thanks to Mr. Takahara Aoyama. His "Detective Conan" has increased the sales of "Weekly Boy Sunday" and indirectly stimulated more fans of "Kinda Ichi" to buy "Weekly Boy Magazine". "Hai Yamauchi looked at the declining magazines on the shelves and felt happy.
However, at five or six o'clock in the afternoon, Hiroshi Yamauchi found that something was wrong.
There are more "Weekly Boy Magazine" and "Weekly Boy Sunday" left on the shelves than usual.
"What's going on? Is the quality of the two magazines in this issue seriously deteriorated? Or is there any famous cartoonist who has been closed?"
At this time, a group of high school students in uniform walked into the convenience store.
The conversation between them seemed to answer Hiroshi Yamauchi's questions.
"Miura, today you can buy "Weekly Boy Sunday" and I won't buy it. When you finish reading it, I will lend you your magazine to read it."
"No way, Yamaguchi? Are you not a loyal fan of Conan? In the past, "Weekly Boy Sunday", you have to buy it as soon as possible if you don't fall back on the issue. Why didn't you buy it this time?"
"Because I'm going to buy "Weekly Jump" tomorrow. The pocket money is limited, so it's impossible to buy both magazines."
"Weekly Boy Jump"? Didn't you not read jumps before? Why did you suddenly remember to buy this magazine this time?"
"Because Teacher Qin Han's new work is about to start serializing! I have always liked to read comics on campus and sports. I bought "Weekly Boy Sunday" just for "Baseball Heroes" and "Detective Conan". I didn't read "Weekly Boy Jump" before, so it doesn't matter if I buy "Weekly Boy Sunday" like you. But now, I buy jump, you buy Sunday, and everyone exchanged views. It costs the same amount of money as before, but read two magazines. Isn't that cost me?"
"Okay. But when I lend my magazine to you, I should cherish it."
Chapter completed!