The next day, the advertisements in the newspaper continued. This time, Magic7 no longer made a fool of itself, but simply published the introduction text of the Rubik's Cube and the list of stores that can be bought locally.

However, in addition to the advertising pages purchased by Magic7, many newspapers have actively mentioned the Rubik's Cube.

"This is a magical square, with exquisite structure and extremely complex possibilities. As a toy, it is quite difficult to play with it, but once you get into it, you will experience its unparalleled magic."

"The mathematician at the University of California said that the Rubik's Cube contains exquisite mathematical beauty, and it can also help you understand the meaning of space at the same time. He enthusiastically recommended this little toy to his students."

These are what they say about the "Rude's Cube" itself.

"Magic7 shows us a novel advertising technique, which is to use people's curiosity and comparative hearts to make the attention of the product from scratch, like a small insect, penetrate into people's hearts."

"There are new cases in the university's advertising and media major, which is worth their study and research."

These are what they say about "advertising".

The popularity of "Rude's Cube" has thus remained high and has caused countless discussions.

As for how many of them are "water troops" who have collected money... it is not worth telling outsiders. In short, just looking at Gillard spending all the funds outside of purchasing raw materials like flowing water, you can guess that the number must be quite large.

Gillard was once uneasy about whether the thirty-second TV commercial, coupled with the bombing of newspapers and radio, had any effect. On the day the advertisement was broadcast, Gillard was ready to stay up all night. However, less than ten minutes after the advertisement was broadcast, the call he received made him completely relieved.

The order of 1 million was like an anchor, and Laolao fixed Gillard's mentality.

However, although Gillard was no longer worried, he still couldn't sleep well. Because after that, the phone number at the East Coast office of Magic7, based in New York, never stopped.

The same goes for the phone number at the Sacramento Magic7 sales office.

Therefore, the next afternoon, Davidson had to come to Evan to discuss whether to expand production capacity. Evan asked for his opinion. Davidson said: "According to statistics from the Marketing Department, as of 11 a.m., the total number of orders had reached 620,000. Of course, this number did not include the needs of the British gentleman. But even so, the orders of 620,000 will take us at least 25 days to complete. So, my opinion is to expand production and implement it as soon as possible."

"You can consider adding production lines first, but I think it is imperative to restart the recruitment of workers and implement 24-hour production."

What Davidson said was naturally not wrong at all. Evan did not hesitate and made a decision on the spot to ask him to formulate a production expansion plan.

...

Jerry Slokham is an ordinary middle school student in Chicago, 16 years old. He loves reasoning and puzzle games. Even on holidays, he would rather play puzzles at home than go out to play with his friends. He is from a good family and is the owner of the first TV. Every night, Jerry has to watch TV before going to bed, so he also saw the Rubik's Cube advertisement.

Jerry was deeply fascinated by the first sight of the Rubik's Cube. Even in front of his parents watching TV together, he yelled in disguise: "I want this!"

So the next day, Jerry went out with a newspaper with the store address.

Bring his only five dollars and fifty-five cents of pocket money.

It took more than an hour to ride a bicycle before Jerry found the store closest to his house.

There are only four locations for sale in Chicago. Another Jerry will need to ride for at least half an hour.

This store is open in a department store and specializes in selling children's products.

Jerry went out early, and the department store was still running out of the crowd. He took the elevator to the floor where the store was located, and then found the store at a glance.

Because the store specially drew a Rubik's Cube on the blackboard sign at the door of the store.

When he walked into the store, Jerry looked straight at the person standing behind the cashier who looked like the boss, and said, "Hey, BOSS, give me a Rubik's Cube!"

The reason why Jerry considered him the boss was because he was lowering his head and was spinning with a Rubik's Cube in his hand, but no one dared to take care of it.

The man raised his head, looked at Jerry, reluctantly put the Rubik's Cube on the counter, and then went to get the new Rubik's Cube under the counter and said, "Hey, this thing is really hard to play."

"Is that so? But it's hard. Can I try yours first?" Without waiting for the boss's permission, Jerry picked up the Rubik's Cube on the counter.

"Of course, please feel free." As he said that, the boss put a new product that had not been opened on the counter and looked at Jerry.

Jerry is worthy of being a puzzle-solving expert and is very good at summarizing rules. After a few attempts, he discovered some rules, and he actually got it done in less than a minute.

"Wow, it's so amazing. Have you played it before?" the boss exclaimed.

"No!" Jerry said without raising his head. Unfortunately, he could only stop here. When he wanted to fight other aspects, he had no idea.

Seeing that it was impossible to recover in a short period of time, Jerry wisely chose to give up and returned the Rubik's Cube to the boss. He asked, "Sir, how do you sell this?"

The boss replied: "Tax included is $4.99."

Jerry frowned, a little expensive, and he tried to bargain: "Boss, can you give me a little discount? Look, I've restored your side for you."

The boss shook his head and said, "The products in this store will not bargain."

At this moment, another customer walked into the store and asked where the Rubik's Cube was as soon as he opened his mouth.

Seeing this, Jerry reluctantly took out a pile of change from his pocket, counted 56 cents out of it, and put the rest in front of the boss: "Please confirm it."

The boss is a cheerful person. Judging from Jerry's appearance, you know that he must have counted the money at home countless times. He pushed the new Rubik's Cube forward, swept the "pile" of money into the drawer, and smiled and said, "No need."

"You can disassemble it on site to try it out. If you feel it doesn't feel good, I can make an exception to help you change one."

"Thank you!" Jerry took the Rubik's Cube and nodded, "But I don't need it anymore. I can't wait to go home and conquer it."

"So, thank you for patronizing!"

Jerry's arrival was like a sign. Next, people who were interested in the Rubik's Cube followed one after another. Because it was work day, most of the students who came during the summer vacation were students. Some people heard that a Rubik's Cube cost nearly five dollars and then gave up, but more people did not hesitate to take out the money. It can be seen that most of the people who came from good families.

By noon, there were adults. Most of them worked near department stores and came to the door after seeing the newspaper.

The store owner was both happy and painful. The joy was that the business was better than his expectations. In less than half a day, he sold nearly fifty Rubik's Cubes; the pain was that he had no time to play Rubik's Cubes, and the itchy feeling caused it tormented.

This phenomenon is not only happening in Chicago, but also in New York, Houston, San Francisco, Los Angeles, and other major cities across the United States.

There is no doubt that the Rubik's Cube is becoming popular.

Three days later, Gillard finally had time to go out to visit the sales situation, and the data he received shocked him.

In just three days, a total of 71,452 Rubik's Cubes were sold nationwide.

In other words, the company's 300,000 inventory prepared in advance can last for less than 15 days at this sales speed!

Gillard, who received the data, called Davidson immediately and asked about the progress of capacity expansion.

"Workers are recruiting, but it will take at least seven days to turn the production line into 24-hour production," Davidson said.

This is impossible. Not to mention re-arrangement of the organizational structure, training alone will take several days.

Gillard frowned when he heard this. He thoughtfully calculated that according to Davidson, after the 10th, the daily production capacity of the Rubik's Cube can be increased to about 30,000. Before that, the factory could produce about 420,000 Rubik's Cubes in total. This quantity could support sales for about 18 days.

"Huh! It's time to go, there shouldn't be too serious shortage of Rubik's Cubes." Gillard breathed a little relieved, "but, before the production capacity is sufficient, the order of 1 million must be delayed first."

Davidson was not as optimistic as him, "Gillard, I remind you that the premise of your inference is that there is no major change in sales of the Rubik's Cube... You know... the difference is a slight difference."

Gillard smiled and said, "Davidson, you have to be confident that the Rubik's Cube is so popular, and sales will not fall so quickly."

Davidson said, "No, Gillard, you misunderstood, I mean the opposite."

Gillard's face froze, "You mean... will sales continue to rise?"

"OH!MYGOD!(My God!)"

"I actually had a day when I was worried about the sales too well?"

Just as Gillard was in pain and joy, on July 4, he accompanied the British gentleman on the train to California.

On the fifth day, the management of Magic7 company met the young British gentleman. At the other party's special request, Evan also attended.

The young man who threw out a huge order was Thomas Trenchard. He looked about twenty-five or twenty-six. He had a clear face, white skin, blonde hair and blue eyes, and was dressed in detail. He had a military style while walking, and was surrounded by a gray-haired butler.

Gillard said that this is a real heir to the British Baron.

Evan, who hasn't seen the species "noble" since he grew up, was a little curious.

As soon as he saw Evan, Thomas grabbed his hand and greeted, "Hello, are you the inventor of the Rubik's Cube? It's incredible!"

Thomas's eyes were shining with a different light, and Evan, who was staring at him, burst into cold sweat.
Chapter completed!