At noon, Firefly Cinema.

Eric came out of the digital studio with Robert Byron, the special effects director of Gravity. He originally planned to have lunch together, but his phone rang. Eric answered and said a few words, and then parted with Robert Byron and came to his office in the cinema.

When I opened the office door, I saw Elizabeth wearing a career suit sitting on a leather chair behind her desk, holding a document and blatantly looking through it.

Eric walked over, smiled and reached out to take the information from Elizabeth, leaned against the edge of the table and joked: "Even if you are angry with your father, you don't have to move the office to me, right? Your cinema is as big as that."

When Erik heard that he didn't open the pot, Elizabeth suddenly sniffed. She ran to New York for a week, but she still couldn't stop a strange woman from working on Fox TV.

"Everyone said that I would hand over Fox's business to me. Humph, I don't know, control freak," complained angrily. Elizabeth raised her eyes and glared at Eric again: "You are also control freaks, you men are control freaks."

"You finally understand this cruel fact," Eric pulled the leather chair in front of him, leaned over and held the girl's face and kissed her, and smiled, "Are you very disappointed in the world now and want to take revenge on society?"

Elizabeth tilted her head, opened her mouth and bite one of Eric's fingers, and her eyes threatened to bare her white teeth.

Eric did not retreat but advanced without fear, and stretched out another finger.

The girl who realized Eric's attempt quickly let go of his fingers, spitted twice, and then said aggrievedly: "You hateful guy, you bullied me too."

"Okay, don't be angry anymore," Eric pulled out a tissue from the lattice under the desk and wiped his hands, and smiled, "Are you hungry? Let's go to have a meal first?"

Elizabeth shook her head and said with some angriness: "I'm not hungry, I'm going to take a diet for a day, you can accompany me."

Eric encouraged him very enthusiastically: "Why don't you go on a diet for a week, write your will first, remember to leave the mountaintop villa for me, and Julia's building in Trausdale Manor."

Elizabeth rolled her eyes wide: "You think beautifully."

Seeing that her flame was almost extinguished, Eric said, "Why don't you go out and eat?"

"I'm not hungry now, wait a moment," Elizabeth shrank into the leather chair, raised her chin to signal the computer screen on the desktop: "So, are you and Julia going to bet with me for this?"

Eric turned his head and looked at it, and then he realized that the computer screen was on the lit computer that was the theme website of "Blair the Witch".

The small operation team of "Blair the Witch" is still very capable. With the resource support of Fireflies, the theme website of the video was created in just three days.

A few days ago, I roughly explained the operational ideas of viral marketing to the small team, and Eric did not put too much thought on this matter.

For this pseudo-documentary that once created a box office miracle, Eric is more of a silence mentality and some of the pranks. If he can succeed, he will naturally be happy, and it doesn’t matter if he fails. After all, the firefly system has developed to its current scale and can only go further with its upright operation. Too much pursuit of these tricks will only make the gains less than the loss.

Moreover, if the film was bought and successfully operated by Artisan Company according to its historical development, North America would receive a box office of US$140 million.

The number of movie viewers in North America has always been very fixed every year. In recent years, the box office scale in North America has just exceeded the $7 billion mark due to the price increase. The $140 million box office is equivalent to one-fifty of the total box office in North America. This money was taken away by art craftsmen, and other Hollywood film companies naturally lost $140 million in revenue. According to the market share of the Firefly system, this is equivalent to grabbing money from Firefly, and Eric naturally would not be willing to.

Of course, Eric wanted to copy the marketing model of "The Witch Blair" and had some other intentions: "This is a marketing experiment. I want to show the industry the powerful communication capabilities of the Internet channel. You know, many traditional advertising customers are full of doubts about the effectiveness of Internet advertising. If this matter can be successful, I think more people will recognize the Internet advertising platform."

"I just read the information on this website. If I hadn't learned in advance that everything was fake, I almost believed it," Elizabeth said. "But you really think this movie can be sold for $100 million, Julia told me that the movie was terrible."

"Maybe, Hollywood has never lacked miracles."

Elizabeth's eyes turned and said sly: "In this way, I'll go ahead with that bet. If you lose, you have to make a movie for Fox."

"What if I win?"

"Then I'll make a movie for Fireflies."

"Are you sure you can make a movie?"

"Of course," Elizabeth raised her chin proudly: "I am a serious media graduate. Unlike some people, I have never attended college."

Eric shrugged indifferently and smiled, "Okay, but you have to know that in Hollywood, everyone is uneducated, and only those who have been to college will be despised."

"Ah, you guys are jealous," Elizabeth gently hit Eric, and continued to turn to the topic of "The Witch Blair" and said, "Also, this movie, you should be promoting what is really happening. Once it is revealed, it should be very troublesome, right?"

"Yes," Eric said: "So, before the release, the company will definitely declare in advance that this is just a film marketing."

Eric has also considered this issue.

The Arts and Craftsman Film Company was just a small businessman, who played everyone with real tricks. Later, the media also focused on the box office miracle created by "The Witch Blair". No one pursued the Arts and Craftsman Company, which was obviously a deceptive marketing method.

Art craftsman company can do this, but fireflies can't.

This is actually one of the reasons why Eric did not expect too much of the box office success of the copy of "Blair the Witch".

Firefly's goal is too big. Once the box office of "Blair Witch" is successful again and the company does not clarify in advance, it will definitely be held back by countless people. In a social environment like North America where people can fight a lawsuit if they are stared at a few times, Firefly will definitely face a series of lawsuits.

Elizabeth asked again, "When are you going to release?"

"It depends on the situation," Eric thought for a while and said, "It is enough to brew such a topic for a month. The curiosity of the audience will cool down if it takes too long, and it may be put in March."

Since it's just a fun ticket, Eric will definitely not place "Blair the Witch" in popular schedules such as summer.

After chatting for a few words, Eric reached out and pulled Elizabeth out of the chair and said, "Let's go, go to the beach in Venice."

Elizabeth no longer refused, walked out of the office with Eric's arm in his arms, and said, "By the way, will you go to the Golden Globes ceremony tomorrow night?"

Eric shook his head directly: "Don't go."

In the past year, Hollywood has achieved brilliant box office results in commercial movies. Not only does it have super blockbusters of 1 billion-level global bombs such as "Charlie's Angels 3", "Mission Impossible 3", and "Star Wars Prequel 1: The Ghost Threat", but also has box office dark horses such as "Midnight Bell".

In comparison, Hollywood's art film market seemed dull last year, which also created the most mediocre award year in recent years.

This awards season, two seemingly popular films, whether it is "The Horse Whisperer" or "Elizabeth", are far less popular than those of the previous years, such as "Forrest Gump", "Schindler's List", and "Save Private Ryan".

Eric didn't even have any interest in this year's Oscars, so he was even more lazy to join in the Golden Globes.

As expected, under Miramax's strong public relations, the next day's Golden Globe Awards, "The Horse Whisperer" easily won most awards nominations. Only Cate Blanchett, the crew of "Elizabeth", successfully won the Golden Globe Award for Best Actress in the Drama category. This is because "The Horse Whisperer" did not compete with Blanchett in this award.

In the subsequently announced Oscar nomination list, "The Horse Whisperer" also led the Oscars with 10 nominations.

This year's Golden Globes will be held on January 29, followed by January 31, and the 33rd Super Bowl final was held in Miami, Florida. This is also the second time that Fox TV has received the Super Bowl ticket.

The biggest highlight of this Super Bowl advertising is undoubtedly the series of advertisements from new technology companies. Mainstream new technology companies such as Yahoo, Microsoft, Cisco, Amazon, and Intel have appeared one after another, and the intensity seems to be that people are completely in the Internet era.

However, among them, the trailer for "Iron Man" still attracted a lot of attention.

The 30-second Super Bowl commercial naturally cannot contain too much information. Apart from the shocking glance of the Iron Man armor, the audience is undoubtedly the actor who plays Eric, the Tony Stark.

Although after applying makeup, Tony Stark, who has dark chestnut hair and beard in the film, looks completely different from Eric in reality, and has very different temperaments, many people still involuntarily discuss the various common points of the two characters in the play and outside the play. Of course, Eric, as the richest super rich man in history in North America and even the entire world, personally played the leading role in a movie, which has also become the focus of controversy among many people.

Various related topics on the Internet have captured the popular topic rankings of the portal website in just a few days.

In the following days, Firefly Group officially launched the first TV trailer for "Iron Man" on major TV networks, indicating the arrival of large-scale publicity in the final stage before the film was released. Some of the main creators and supporting characters of the movie also began to appear sporadically in some TV talk shows, warming up for the release in three months.

While "Iron Man" began to promote regular movies, a rumor in Maryland that several college students mysteriously disappeared after visiting the witch Blair was spreading unknowingly.

The biggest premise of viral marketing is a topic that is eye-catching and an interactive network that is enough to spread this topic.

The regular and ordinary life of the North American middle class and their natural desire to explore adventures made them involuntarily become strongly curious about the "missed" college students, which satisfies the prerequisite of viral marketing.

On the other hand, as the country with the highest Internet popularity in the world, when people in many other regions were not very clear about what personal computers were, the popularity of the Internet in North America had already caught up with TVs and video recorders. In 1998, global PC sales reached more than 93 million units, of which seven CDs were concentrated in North America.

At the end of last year, the number of Internet users in North America exceeded 100 million, equivalent to one-third of the total population of North America. The user base of more than 100 million also gave the Witch Blair incident a sufficient popularity basis.

The two key elements are in line, and all insiders have re-signed a complete confidentiality contract, and no one has jumped out of the process to expose the truth. As a result, rumors about the witch Blair gradually evolved into an Internet virus storm.

While publishing detailed story background information, the theme website of "Blair Witch" continues to release various news about search and rescue information from local garrisons in Maryland, records of insiders, follow-up progress, etc. These fake and real materials are all more extensive and curious.

In just one week, curious explorers gathered in the small town of Bukshville, Maryland, where the story of "Blair Witch" was filmed, and asked the confused town residents about the news related to Blair Witch.

As this incident became more and more intense, the local government in Maryland even had to come forward to refute the rumors, but the North American people who have been surrounded by various conspiracy theories since childhood naturally would not believe the government's official explanation, and the incident was still fermenting rapidly.

Seeing that this matter was developing faster than he thought, Eric quickly decided to set the release date of "Blair the Witch" on March 5.

However, to be on the verge of caution, Eric only arranged 200 yuan for the screen for this film. In any case, according to the current situation, even if the facts were clarified to the public before the release, most people's interest in this topic has been greatly reduced, and I think Fireflies can make a small profit.

Having said that, although it only costs 200 yuan to open the screen, in fact, compared with the original Artisan Company in Time and Space that only had the ability to raise more than 20 theaters for "The Witch Blair" in the first week, 200 yuan was undoubtedly a big deal, which actually demonstrates the deep-rooted foundation of Hollywood companies.

Since it was the Oscar Little New Year, Hollywood, which was supposed to be very lively, seems much deserted this year.

Eric continued the post-production work of "Georgement". At the same time, in late February, in order to complete the transfer transaction of the 3.1% stock under the Clover Fund, Eric took the time to fly to New York again.
Chapter completed!