3. Development prospects of China's laptop industry

(1) Laptops have become the main driving force of the market in the commercial field

In the relatively plain laptop market, consumer products are still performing sluggishly, but commercial laptops have become the main driving force for market sales.

The main difference between consumer laptops and commercial laptops is the irreplaceability of user needs and the importance of different users on the later use cost of products. Compared with ordinary consumer personal laptops, they are easily replaced by the development of mobile smart terminals (including mobile phones and tablets), but the status of commercial laptops as the core tool for enterprise productivity has never been shaken. The foreshadowing of this difference has even been laid when computers began to differentiate into two major branches of entertainment terminals and productivity tools more than ten years ago.

In the commercial field, computers have always been the core tool of enterprise productivity. When the enterprise software platform remains stable, the demand for enterprise purchases and replacements always exists. When large-scale software updates occur, the demand for enterprise replacements is even more concentrated and strong than that of individual users.

For example, the upgrade and evolution of Microsoft's Windows 7 operating system continues to drive the sales of commercial laptops. When purchasing enterprises, the total cost of ownership (TCO) is an indicator more important than the cost of initial purchases.

This is also why commercial laptops with the same configuration are much more expensive than consumer laptops, but companies are still more willing to choose commercial laptops.

(2) Market competition has entered a fierce

As the trend of homogenization of products in the laptop market becomes more and more obvious, the profit margin of manufacturers is under huge pressure, which has led international manufacturers and domestic manufacturers to accelerate their impact on each other's market and increase marketing efforts to seize the market. International manufacturers value the huge share and potential of the mid- and low-end markets, while domestic manufacturers expect to obtain high profit returns from the high-end market. In this case, price wars, product wars, and brand marketing wars have come to the stage one after another, and market competition has become fierce.

(3) Integration of online and offline sales channels

The personalized and popularized demands of China's computer consumer market, as well as the leapfrog development of industrial chain technology, will promote a new round of channel integration. In first and second-level cities, the personalized and fragmented demands of consumers and enterprise users need channel dealers who can provide multiple choices, overall solutions and comprehensive service capabilities; the industry trends driven by network, software, and information will also further consolidate the channel pattern of 3C home appliance chain as the mainstream;

(The so-called "3C products" are a collective name for computers, communications and consumer electronic products, also known as "information appliances". For example, computers, mobile phones or digital audio players. Since the size of 3C products is generally not large, a word "small" is often added in the middle, so it is often collectively called "3C small appliances".)

B2C online shopping channels will also achieve great development; the original professional channels will also maintain a certain market space.

Sales channels that integrate online and offline. The relationship between online and offline is better than competition, and gradually integrates with each other. At any stage of the entire purchasing process, consumers may switch between various channels and contacts based on their own needs, and choose the most convenient, discounted and comfortable way to shop, such as trial in the store, online price comparison, online ordering, and delivery to home.

For consumers, online and offline channels are indispensable. On the other hand, members of offline retailers are more likely to become customers of online retailers and promote the development of omni-channel offline retail.

The laptop industry as a whole has entered a mature stage of the market. At present, the laptop market is mainly driven by the demand of enterprises, which is due to the hardware device upgrades driven by the Windows 7 system update. It is expected that the Windows 7 system upgrade cycle will continue until 2012, and the demand driven by the upgrade will be reduced.

In the rural market, benefiting from the increase in rural income levels, the popularization and application of computer products will be accelerated.

With the rapid advancement of urbanization in the region, the three-network integration project will accelerate the pace of rural Internet construction, quickly narrow the differences in education, knowledge, information and entertainment among urban and rural residents, and will expand the demand for laptop products in township markets."

Business is inseparable from ZZ. If you don’t understand the latest trends of ZZ, you are likely to be bleeding.

Judging from the report given by Liu Qiang, it shows that the country is supporting the computer industry and must support this area no matter what.

To be precise, it should be to support Lenovo and not to fail.

For Cao Yang, there is good news and bad news.

The good news is that the computer industry attaches great importance to it, so the support will not be small.

The bad news is that Lenovo's monopoly position in China is unbreakable, especially because they have strong support and it is more difficult to poach their market than Cao Yang imagined.

But Cao Yang was determined to grab Lenovo's share. When he encountered the current situation, he couldn't help but feel anxious.

You can fight Lenovo, but what is the backer behind him?

You can't fight with the one behind.

It's difficult, difficult.

It would have been great if Lenovo could have thundered earlier.
Chapter completed!