514. Always feel that something is not right (Chapter 4)(1/2)
Liu Qiang analyzed the overall environment and future trends, and everyone here also had a plot in their hearts.
Cao Yang felt that such a meeting was still necessary, otherwise he would still be immersed in his own understanding and misunderstandings and did not expect that the true face of the market would be like this.
Liu Qiang did a good job.
Cao Yang applauded.
Slap sex.
The others in the conference room also applauded.
In Liu Qiang's report just now, Cao Yang noticed a very critical issue.
Many companies, including individuals, have another very important consideration, which is to follow the Windows development process on Microsoft.
If the machine does not support Windows updates, then this time indicates that you need to replace your machine.
The operating system has a great impact on the change of computer products.
This knowledge point is Cao Yang’s blind spot before.
"Well, I think it's better to develop the Hongmeng operating system on our PC earlier. This thing is quite important, otherwise it will always be subject to others." Cao Yang concluded.
Yes, the operating system is equivalent to the rules of the game. If others set the rules of the game, you can only play according to the other person's, otherwise you will be kicked out.
It should be your own operating system not only for the interests of the company, but also for the interests of the country.
Otherwise, think about it, what specific loopholes are there in the operating system developed by others, and whether they will open the backdoor to monitor your computer content, these are all hidden dangers.
The country also wants to get rid of the influence of foreign operating systems. After all, there are many secrets that cannot be leaked, so it has been supporting related software companies to make operating systems over the years.
There are not many people in China who are developing their own operating systems, but they start slowly now, and the core difficulties are difficult. The operating systems that can be made are relatively simple and are not very convenient to use.
But Bomi is different. They are people who have been killed by a large number of foreign Internet companies. They can make the world's first smartphone and use the independently developed Hongmeng operating system. This is a very big breakthrough.
So what Cao Yang wants to do now is to continue to develop the Hongmeng operating system on PCs and tablets. Hongmeng 2.0 can not only be used on mobile phones, but also on computers and tablets. In the future, this operating system can take into account all Bomi smart electronic products and link everything together.
This is a good ecological environment and can also make great contributions to the country.
"Yeah." Liu Qiang nodded, agreeing with what Cao Yang said, "We are already doing the research and development of Hongmeng 2.0, but it will take some time."
This is still very difficult, because according to Cao Yang's requirements, not only does Hongmeng 2.0 need to take into account Bomi's smart electronic products, but also has considerable convenience and operability. It is a clean and safe operating system that can play games, play games well, and is a clean and safe operating system.
So judging from the current research progress, it is still unknown when it can be made.
It is still a long way from Hongmeng 2.0.
This thing can only continue to burn money every year. Fortunately, Bomi is not short of money, so Cao Yang is willing to wait.
So Liu Qiang’s team also has time and information to continue to develop.
"It's okay, take your time, just walk one step at a time," said Cao Yang.
...
Next, Liu Qiang began to get to the point, talking about the Bomi laptop that had just been on the shelves.
"We have prepared different products from multiple series." Liu Qiang said, "The G series is a gaming laptop, and the graphics card is relatively strong. The width of the graphics memory is 128-pound T, and it uses Nvidia's 9600GSO."
"The N series is a starting application, and the graphics card is an entry-level graphics card with a width of 64 T.
The J series positioning business book is relatively constrained and low-key in appearance and moderate in configuration. There is nothing outstanding about it mainly for stable work.
The B series is also a business book, but compared with the J series, it is a low-end grade. The J series mostly uses aluminum-magnesium alloys, and the B series is plastic.
The H series is positioned as a cost-effective family all-purpose book. You can tell from the graphics card that the entry level is cheap.
The L series is a thin, portable, compact APU that uses AMD.”
"This time we are focusing on G series laptops." Liu Qiang said, "so they are equipped with relatively high-end CPUs, graphics cards, and memory.
As a gaming laptop, we offer two different models: 13.3 inches and 15.4 inches.”
"We chose the world's top supply chain," Liu Qiang said, looking at the list in his hand, "The CPU plus graphics card will cost 1,000 yuan, and the solid-state drive 128G will cost 360 yuan... If a mechanical hard drive is used, the same size can be half the cheaper.
According to the highest configuration, the total cost of our G1 laptop 128G solid-state drive configuration is 2,060 yuan."
The laptop is similar to a smartphone. The most expensive hardware is the CPU, the graphics card, and the hard disk. Among the remaining spare parts, the motherboard may be worth a little money. Now, Bomi's G1 laptop computer is designed by itself. Because it needs to match the laptop mold, the cost is cheaper than on the market.
The shell and motherboard are about 300 yuan, and the CPU and the best laptop graphics card are 1,000 yuan. The solid-state hard drive depends on the user's choice, ranging from 360 yuan to 500 yuan, so the mess is almost 2,000 yuan.
If the subsequent packaging, transportation, operation and after-sales service are added, the cost of each laptop is about 2,500 yuan.
For gaming laptops with the same performance, Lenovo will sell for more than 8,000 yuan.
So the profit margin is still very large.
To put it bluntly, the biggest selling point is the brand, then the design, and finally the price of parts.
For consumers, the most valuable thing is design.
So compared to desktops, a desktop that costs 2,600 yuan to assemble is sold for more than 6,000 yuan if it is converted into a personal laptop.
In addition to the portability of the notebook itself, most of the things you buy are worth the brand.
Brand value is a comprehensive reflection. If more people are used, it will naturally increase. Moreover, after-sales service and related compensation are better than ordinary ones. This is why the brand sells more expensively.
In addition, it is very important that the laptop has a high appearance. Many people think that the performance of laptops is not as good as that of desktop computers. The reason why they buy it is mainly because it looks, which is enough to let themselves take it out and show off, making them look particularly face-saving.
"According to our previous meeting decision, the price of the notebook is comparable to that of Lenovo's personal notebooks of the same level. The highest-end G1-X gaming laptop costs 7999."
Liu Qiang said, "Then the medium-equipped G1-Y is 4999, the B model commercial bank, the high-equipped 6999, the medium-equipped G1-Y is not much different, and it is also 4999."
"We use a combination of online and offline sales. Online sales mainly rely on several channels. One is Bomi's own laptop business official website. Users can place orders on the official website according to their needs, and then we will sell them.
In addition, we have related business cooperation with JD.com, and JD.com will also help us promote it, and then we will get orders from it."
"Straight-line ordering model (Build-to-order touch del) understands the unique needs of each customer and subdivides products.
After receiving an order for personalized needs of customers, it can immediately purchase materials from different suppliers, quickly transfer them to production, and then hand them over to the express delivery company to send goods.
During the entire process, Bomi can ensure that the company's actual material inventory is always kept at the lowest level, thus making the product price more competitive. Its core lies in a series of rapid responses including procurement, production, distribution and other links.
Doing so can further compress costs and then earn more profit margins.”
Bomi's laptop products are more expensive than Lianxiang, not to mention that the boss had to make the most cost-effective laptop products before, so it was equivalent to Liu Qiang and others who wanted to use higher products than Lenovo and sell lower prices than their type.
If you follow Lenovo's offline business model, then the profit will only be thinner.
But there is no offline direct store at all. On the one hand, it is necessary to protect the interests of consumers. On the other hand, offline direct store itself is a signboard advertisement, and there is also a job that Cao Yang thinks is very important recently.
Since Bomi began to expand its electronics business, the company's employees can be described as explosive growth.
Last year, Bomi had only about 70,000 employees nationwide, and now it has expanded to 230,000.
And there is a trend of getting bigger and bigger, and more people are recruiting.
...
"In terms of sales quantity," Liu Qiang pulled out a bar chart, showing how much each notebook was fortunately sold, and then what channel it was sold, and how much each accounted for.
"At present, the best sales volume is not actually the G1-type notebook we focus on. Since the company's notebook business was officially launched on June 1, the sales volume of G1 notebooks has been 50,000 units so far in the two weeks.
Online sales are 38,000, and offline sales are 12,000 units
High-end products account for 24%, medium-end products account for 76%
In terms of sales channels...
The B-type high-end ones we sell the best. Now 95,724 units have been sold, mainly through offline sales.
Offline sales account for 78%, online sales account for 22%.
…”
From the data, we can roughly see that the user groups corresponding to these two types of laptops are completely different.
Although they all have demands for laptops, it does not mean that they have the same duration of network usage and the way they use laptops.
Take the sales data of the G series notebooks as an example. It is obvious that the computers in this series are prepared for players who like to play games. Whether they are academic gods or office workers who have already worked, they buy computers in this series for personal use, and mainly prefer entertainment.
People of this type also have a high demand for the Internet, so they prefer to place orders on the Internet.
Another group of people, that is, those who purchase Bomi business books, are likely to be mostly purchased by companies or used for commercial purposes. What they care about is the image of the notebook, the purchase cost, etc.
These people may not like to surf the Internet, but they must still have a demand for computers, convenience and appearance.
Therefore, they prefer to buy in physical stores, so that they can see with their own eyes what the physical is like and experience it and make decisions by themselves.
Very interesting data.
However, it also agrees with Cao Yang's expectations.
Although Cao Yang's expectations were changed by Liu Qiang at the meeting just now.
This also shows that the real situation cannot be imagined by oneself, but it still needs to be investigated.
It makes sense that there is no right to speak without investigation.
...
If you can sell so many laptops in two weeks, your sales results can be described as hot.
Of course, it is still much worse than Lenovo. Lenovo's sales volume is about 60,000 units per day.
To be continued...