425. Speak with facts

As soon as the press conference ended, Cao Yang was immediately surrounded by reporters.

"Mr. Cao, what did you think? Why did you think of the price of Micron mobile phones so low? The price of 799 yuan is completely unthinkable. And when you look at your demonstration at the press conference, the effect of Micron smartphones is not bad. If you price this way, will Bomi Company lose all your money?"

"Yes, yes, as far as we know, the production cost of smartphones cannot be so low and there is no profit margin. Isn't Bomi selling mobile phones at a loss?"

Cao Yang sighed and laughed, "That's right, the reason why we produce such a micro smartphone is mainly because in 2007, Mr. Wang from BOE found me.

He told me at the time that Bomi is doing so well now, and smartphones have created a Chinese brand and promoted the Hongmeng system to the whole world. Why can't we help domestic manufacturers? Don't always stare at the top supply chain, and you should also turn your attention to the domestic market."

Thinking of this, Cao Yang couldn't help laughing. The situation at that time was still vivid in his mind, as if it happened yesterday.

Looking back now, it is really a bit sad and emotional.

Sometimes history is like this. It can only be said that Bomi Company met the right person at the right time and did the right thing.

"Actually, I think Mr. Wang's statement makes sense," Cao Yang told the media, "Our country actually has its own unique advantages in the field of technology. We have a large population and a large land and vast resources. China is the only country in the world with a full production chain, so it has the title of [World Factory].

Many foreign big-name products are produced in China, and made in China has become a common understanding of the world.

Here, raw material costs can be minimized, labor costs can be minimized, and even the welfare policies enjoyed are the best in the world. There is no reason not to adopt domestic supply chains.

Don’t think that the price of Micro-Mi phones is much lower than that of Bomi phones, but the product quality and performance have not been reduced.

Because our mobile phone is made using the national supply chain, the cost will be minimized. As for how much it is, please forgive me for not being convenient for me to disclose it. This is a commercial secret."

"But, I can guarantee that even if we sell 799, we still have something to make, but it's just a matter of how much we make."

"In addition, as we all know, Bomi is an atypical [hardware manufacturer]. Please note that the word hardware should be quoted in quotation marks."

Cao Yang's words made all the media friends on the scene laugh.

"Microphones are definitely not profitable by hardware, but by other affiliated products, which generate a lot of profits. The future development trend of the Internet is largely about to move towards the [Internet of Things] era.

What is the Internet of Things?

In 1995, Bill Gates mentioned the concept of the Internet of Things in "The Road to the Future", which probably means that with the advancement of technology and the development of the times in the future, all objects can be intelligent, sensing and interacting, making everything simple."

In the past, the Internet of Things was called a sensor network in China. The Chinese Academy of Sciences launched the research on sensor networks as early as 1999, and has achieved some scientific research results and established some suitable sensor networks. In the same year, the international conference on mobile computing and networks held in the United States proposed that sensor networks are another development opportunity for mankind in the next century.

"The Internet of Things is an information carrier based on the Internet, traditional telecommunications networks, etc. It allows all ordinary physical objects that can be independently addressed to form an interconnected network.

The reason why microphones can be sold so cheap is because we treat microphones as a connector.

In the future, we will develop a series of products around Bomi's smartphones. For example, the laptop we mentioned at the press conference today is one of them. Although we are still working hard to connect them with each other and develop Hongmeng system suitable for mobile phones and computers, I believe that in the near future, the link between mobile phones and computers, the mobile phones and furniture will become a reality.

First, cheap is the feature of Micron mobile phones. However, cheap does not mean low quality. Micron mobile phones are made with high-end and low-priced products, so as to attract a steady stream of users.

Second, thanks to Bomi's innovation in channels. The reason why Micron mobile phones are cheap is to reduce unnecessary costs through channel innovation.

We have a wide range of online channels. As we all know, we have Bomi Mall and QQ Mall. Users can place orders on the company's main order interface through direct purchases online.

At the same time, we have signed a cooperation agreement with JD.com. In the future, Bomi smart products will be sold directly in JD.com. JD.com itself has a broad user base and is a good platform. Whether in terms of packaging or logistics, it can save costs for us to sell mobile phones.

Focusing on online, the intermediary channel has been cut off, which has reduced the cost of Micron mobile phones.

Third, it is inseparable from Bomi's business model.

Bomi is an Internet company, not a traditional mobile phone manufacturer. Traditional mobile phone manufacturers need profits, that is, sell the mobile phones at the ex-factory price plus a part of the price. This is the source of profits. Bomi can be sold at the ex-factory price.

Because in an Internet company, every time you sell a mobile phone, you can get value-added business revenue later. Therefore, the price of Bomi will be relatively low, which means subsidizing users."

After Cao Yang said this, the media reporters were shocked, and then the expression on their faces changed from shock to understanding, and then from understanding to shock.

Boss Cao is playing the Ming card directly!

There is not a single word yet in the Internet of Things. Although it has related ideas, it is only theoretical. It will take many years to truly enter industrial production.

Now Boss Cao has started to make arrangements?

This idea and philosophy is admirable.

...

After Cao Yang's press conference, not to mention the shock of media reporters, even the employees of Bomi Company were shocked.

Liu Qiang was scared silly on the spot.

He didn't even know about the Internet of Things. Boss Cao was talking nonsense on the spot, which was completely different from the script he had agreed to.

"Boss, do we really want to do the Internet of Things?"

After the press conference, Liu Qiang followed Cao Yang closely and asked in confusion while walking outside the venue.

After the two got in the car, Cao Yang lay comfortably on the chair and explained to Liu Qiang with a smile, "Of course it's something to do. It's just a matter of time.

Now it’s a gimmick to say it, first to seize the market on the public opinion offensive.”

"Ha?" Liu Qiang was not very understandable.

"The Internet of Things has probably been going to mature for many years, but it is indeed a major trend in the future. Even if I don't say it, other companies will rush to do it. As long as companies with money, vision and technology are going to grab this market.

But the technology has not started yet, so no one thinks about this.

I said it in advance, which is equivalent to announcing in advance that Bomi Company will do content related to the Internet of Things, giving them pressure. If a company wants to take the lead in advance, it can just show us the way and be the vanguard or something."

"Uh..." Liu Qiang thought to himself, indeed, Boss Cao is really so sarcastic.

But in Cao Yang's philosophy, there is another thing. Some people enter this field earlier, which means that our country's technology can lead the world earlier.

And no matter who leaves first, Cao Yang has the confidence to come from behind because they have accumulated skills and Hongmeng system.

"Let's go step by step," said Cao Yang.

In the implementation of the Internet of Things, there are mainly several technologies.

RFID technology, MEMS, M2M system framework and cloud computing, artificial intelligence.

Now the previous technologies are no longer new, but there is still a certain amount of time before they can truly mature.

For example, when Bomi Company is doing game movements for motion capture, it will use radio frequency identification technology and sensor identification technology, and these things are constantly being improved.

The more precise the identification, the easier it is to process.

The Internet of Things has not yet developed, such as smart audio, smart refrigerator, sweeping robot... These are mainly limited by the latter two, namely cloud computing and artificial intelligence technology.

However, these are all within the scope of Bomi's research and development. In the future, artificial intelligence and cloud computing technologies can reach an application level. If you don't do the Internet of Things, it will be a waste.

Since Boss Cao had a plan in mind, Liu Qiang naturally felt relieved.

Now he felt more and more deeply that Boss Cao was simply a magical person, and this vision and forward-looking nature alone were not something that ordinary people could do.

So they just need to attack step by step according to the blueprint planned by Cao Yang.

Liu Qiang is still very confident in the field of technology research and development.

...

The next day, with media reports, news about Bomi's autumn product launch immediately became the headlines of the day and was placed on the first page by countless news media.

Weibo and Bowen ranked first in the hot search list.

Netizens were all exploded when they saw the related videos and news.

"Damn it! What? I'm not mistaken? Bomi actually wants to produce personal laptops? Damn it... This one is even more amazing. The cheapest price of Micron smartphones is only 799 yuan?!

What did Boss Cao think?”

"I suddenly felt that the Nokia in my hand was no longer useful. It turned out that I still felt that such a loud Nokia that was not steamed, could not be cooked thoroughly, smashed, and couldn't be chewed. I could use it until I was 80 years old. Now when I saw that the Micron phone was only sold for 799, I felt that it could be replaced."

"Mom! 799 yuan, Boss Cao is going to kill Nokia and Motorola!"

"More than that, at this price, there is basically no profit margin for smartphones. If you want to make a counterfeit phone, you can refer to Nokia's previous strategy in the Chinese market, which is to reduce prices and suppress counterfeit phones.

I don’t think it will take long to go, the mobile phone market will be unified and become the world of Bomi.”

"It shouldn't be that. I used Bomi's smartphone for my grandma before. She said that it wouldn't be used. Nokia is more suitable for her. The font is large and you just need to answer the phone. The elderly don't need other functions. The quality of Nokia is still good, and this shouldn't be comparable to smartphones."

"Hahahaha, it's really incomparable. No matter how good Bomi is, you can't use Micron mobile phones to smash walnuts, right?"

"I read the news that the reason why Boss Cao sold Microphone so cheap is mainly because he did not make money by relying on it. The main task of Microphone is to open up the market and then connect other products with it.

But I still haven’t understood what the Internet of Things is about Boss Cao.”

"Boss Cao is really far-sighted. It turns out that when we were still struggling with whether we could make money, we had already thought so much."

"The Internet of Things, you can imagine that all the furniture in your home can be accessed online and connected through a smartphone, but I don't understand the specific part very well. These technologies have a sci-fi feel.

It’s like the robot era is not far from us.”

"Wow, if there was really one day when we could enjoy robot service, it would be really cool, right?"

"Come on Bomi! Support you! Can we have a beautiful robot girlfriend and depend on you!"

...

This time, Bomi's autumn product launch conference caused an uproar on the Internet. The most surprising thing is of course the pricing issue of Micron mobile phones, which made countless people sigh-

The era of smartphones is coming.

With the release of Micron mobile phones, the entire mobile phone industry will be severely impacted, and non-smartphones will be quickly eliminated by the market. Smartphones will become a national product, just like the Nokia and Motorola that people use now.

The second one that is extremely shocking is—
To be continued...