Chapter 360 357.What?!68 Buy a wife?!

Li Lanyun and Wang Hanyang also have some understanding. After all, everyone is a part-time player in the gaming industry and knows that many game chambers of commerce hold regular game concerts.

But no one has ever done a game concert in China.

And they have no idea in their hearts-

Will Chinese players like game concerts?

Maybe I can't even sell a few tickets by then.

According to the general mindset, it is really crazy to hold game concerts.

Generally speaking, the people who hold concerts are basically singers or musicians.

For example, Zou Jielun held a solo concert, while the Imperial Capital Symphony Orchestra held a symphony.

Either it is particularly elegant or it is particularly popular.

And few people hear about games and concerts.

But in fact, the history of playing concerts is already very early.

As early as 1987, Hiroichi Shiroyama, the music producer of Dragon Quest, personally held a "family classical concert" that performed the game music of Dragon Quest.

The music of "Dragon Quest" is considered a revolution in the field of video games because of its orchestral soundtrack.

Later, classic games such as Final Fantasy series, Witchcraft series, Dragon Quest series, Kirby series, Flame Emblem series, Donkey Kong series, Super Mario series and other classic games were held.

After entering 2000, due to the development of the Final Fantasy series over the years, players are also very familiar with the music of the series. So all parties saw the business opportunities, so many orchestral concerts playing the music of the series appeared.

Overall, only major manufacturers have this form of holding a certain series of concerts, such as SE, Sega, Nintendo, and CAPCOM.

Small factories are often powerless. Take Falcom, a famous small company in the island country, as an example. The company has accumulated rich music resources over the years and has released many orchestral adapted albums.

But there has never been an orchestral concert. Only the orchestral recording album "FALCOM NEO CLASSIC From Studios In London City" that the company and the famous London Symphony Orchestra in the mid-1990s can make people imagine the scene of a "concert".

"Now, playing concerts in games has become a cultural phenomenon that cannot be ignored." Cao Yang said, "It actually has many benefits to letting our games hold concerts in games.

The first is to improve the brand value.”

"The improvement of brand value?" Wang Hanyang and Li Lanyun pondered Cao Yang's words.

"Yes, the Final Fantasy Concert held by the island nation last year is a very vivid example," said Cao Yang.

This concert is the only time that the orchestra is formulated and theme song interpretation is used as the theme. Almost all the classic Final Fantasy theme songs appeared in this concert.

With the above concerts held one after another, the music of the Final Fantasy series has gradually become well-known, and even many people outside of gamers have begun to pay attention to the music of this series. Among them, Nobuo Uematsu's easy-to-understand melody is of great significance, which has also made the music of this series a similar to popular classical music.

As for the Final Fantasy concert series in recent years, the most eye-catching one was the "Distant Worlds" concert series participated by Nobuo Uematsu himself.

Since those concerts were well received in island countries and the United States, organizers such as Nobuo Uematsu wanted to spread these music to more countries, so they held concerts tours in cities in many countries around the world under the name of "Distant Worlds", gradually forming a brand.

And released several music albums.

Moreover, because Nobuo Uematsu personally participated, new songs often appear on the song selection. Moreover, because it has obtained official authorization, CG and other videos from the Final Fantasy series can be played on the spot.

"Game music has gradually become a cultural phenomenon that cannot be ignored, and game concerts have played an important role in the dissemination of game music. In recent years, it has appeared in many regions around the world and has become a hot topic among players.

Then if there is original music that can be shown, especially world-class game music, holding an abnormal game concert will not only increase the spread of the game itself, but also enhance the image and value of many game brands.

Think about it, Final Fantasy can get such high attention and praise worldwide. In addition to the game itself, the spread of game music has also played a very important role."

"The Final Fantasy soundtrack has improved the series of brands a lot, but its specifications have suddenly come up." Cao Yang said with a smile, "This is the brand value enhancement brought by the concert."

"Well..." The two of them lowered their heads and thought, silently imagining what Boss Cao said.

"And, once the game concert is formed and scale, the concert itself can become a brand and provide high value." Cao Yang said, "Zou Jielun holds an unusual world tour concert every year. So can he see many advertisements from sponsors at every scene?"

Now Bomi Company has made a lot of money to hold concerts for artists. In addition to selling concert tickets, part of the income comes from advertising.

“This is a constant hotspot.”

The best advertising hotspots must be sustainable. For example, if the news broadcast is unstable every day, it will definitely have them at 7 pm, so its advertising benefits will be much higher.

The advertising benefits of movies are not as good as those of TV series. A TV series can be broadcast for one month and can increase exposure every day.

The movie is gone after it is broadcast, and the popularity is very limited.

This is also the reason why many game dealers in their previous lives were unwilling to find movies to advertise, but liked to advertise TV series or variety shows that were continuously broadcast.

"If Bomi holds concerts or even music festivals every year, the continued popularity and corresponding economic benefits will be very considerable.

This is similar to holding an electronics exhibition, but it is different in style.”

Music generally gives people a relatively high-end or widely circulated. Now it can set off the atmosphere and make people feel a strong sense of enjoyment.

So it can improve Bomi's stature.

This is what Cao Yang hopes to see.

There is no doubt that game concerts have not only attracted the attention of the game industry in recent years, but also attracted the attention of the public and media outside the game industry.

On the one hand, this is because the current game music is more symphonic and epic, and it is closely related to the fact that game concerts can bring players a sense of grandeur.

Then, compared with orthodox and serious classical concerts, game concerts do not need to sit upright, and because the melody interpreted is mostly familiar to players, and most of these concerts are not complicated and profound in arrangement, they can be loved by many players.

Moreover, game concerts can not only enable game companies to promote their own brands, but also strengthen players' sense of identity with game brands, and organizers can also gain recognition and influence.

It can be said to be a win-win situation for all three parties.

...

In fact, when Boss Cao talked about this, Li Lanyun and Wang Hanyang had already agreed with his point of view. Both of them were following this idea and thinking about how to run the music festival well.

"Then," Cao Yang continued, "music itself is a very important cultural output, so what I think is that in the future, we will not only hold concerts, but also hold concerts well, not only in China, but also abroad.

Let our culture, including music culture, be widely disseminated.

For example, in our "Shan Hai Jing" and "Assassin's Soul" series, the music we use gives people a very unique feeling, and it has its own characteristics."

Among the instruments, "Shan Hai Jing" and "Assassin's Soul" use a lot of music with Chinese characteristics, such as chimes, flutes, Xiao, and big drums...

These are things that represent our characteristics.

It can also spread Chinese music culture.

In my previous life, with the continuous improvement of domestic game companies and players' aesthetic standards, enjoying game music has become a popular and elegant thing, and it also has the effect of cultivating sentiment. Therefore, some domestic online game companies have also held many online game concerts.

For example, Sohu Changyou held a concert of "New Heaven and Dragon Basketballs".

For example, NetEase held a concert called "American Journey 2". Although such concerts are not common in China, game companies are gradually paying attention to this form and have great positive significance and progressive effect.

...

"Then there is a big difference between game concerts and traditional classic concerts or pop concerts."

Cao Yang gestured with his hand, "If classical concerts are here, at a higher position, and then pop concerts are here, a little lower, this is not about the difference between high and low, but the coolness that music gives people.

Then our game concert is somewhere in between.”

"Take the Mountain and Sea Classic and the Assassin's Soul as an example, our game music is more epic. For example, the "Shan Hai Classic" and "Shan Zhi Chapter" are all very excellent, and the creation is also very artistic and expressive.

If it is taken out for performance, players will have higher acceptance and wider communication."

...

Moreover, with more and more game concerts, it will also play a great role in enhancing the overall image of the game industry.

It can make the public realize the artistic nature of games and change the negative images of games such as violence and blood in the mass field.

Moreover, through the invisible language of music and the special form of live performance, the distance between players and game music is narrowed.

When a certain song suddenly sounds on the theater stage in the game that the game has heard countless times, it is likely to be moved to tears. This is an indescribable touch.

At the E3 exhibition last year, Bomi gained a great image improvement because Tan Dun led the Imperial Capital Symphony Orchestra to perform the soundtracks from several of Bomi's classic games.

Of course, this is also because Bomi's games and music themselves are of high enough quality.

"I understand." Li Lanyun and Wang Hanyang nodded.

What Boss Cao said just now has been analyzed in a more in-depth manner.

Music itself is a cultural carrier.

Bomi's game music has an epic feel, and at the same time, because the game itself narrows the distance between the audience, it is very suitable for holding concerts. Moreover, because Bomi has a wide player group, there should be many people coming in at that time.

In addition, it is the same for concerts to hold exhibitions, and the reasons are similar to those for being able to receive ZF subsidies.

Improve the city’s image, drive the development of local tourism, the sales of surrounding goods, hotels, sales... these can all be pulled.

And once Bomi's music festival becomes a routine, it can create a high brand value itself.

"Then are we holding a music festival, packing our game music together and performing in the music festival?" Li Lanyun asked, "Or should we take out a series of products separately and hold their own concerts?"

For example, the "Shan Hai Jing" concert?"

Um……

"Hold the music festival first," Cao Yang said, "until one of our brands has enough influence, then take it out to conduct their own concerts alone.

For example, in the future we will have a concert of "Shan Hai Jing", a concert of "Assassin's Soul", a concert of girls, a concert of God of War, a concert of God of War...

This is all OK.”
To be continued...