Chapter 359 356.What? Bomi holds an electronic exhibition by himself?

This year's E3 exhibition can be described as a disaster.

At the end of 2006, the E3 organizer announced that the E3 exhibition would be abolished in 2007.

E3 Exhibition: Electronic Entertainment Expo (English: Electronic Entertainment Expo), referred to as E3.

It is the largest and most well-known interactive entertainment exhibition in the world. It has been held since 1995 and plays an important role in the global electronic entertainment industry. It has been praised as the "annual Olympic event in the electronic entertainment industry", attracting the attention of players around the world, as well as more than 60,000 influential retailers, distribution departments, R&D and investors, and media.

The E3 exhibition can be said to be an early preview of the annual business war in the game industry. Major game manufacturers will exhibit the most important products of the year at the exhibition. Whether success at this exhibition represents the market prospects of the product to some extent.

It has not been interrupted from 1995 to 2006 last year.

At last year's E3 exhibition, in addition to the veteran Nintendo, Sony, Sega, Square..., it also welcomed the joining of Bomi Technology Co., Ltd., a world-class game company in China for the first time.

In the E3 battle in 2006, Bomi Company's performance was very impressive, and it also pushed the E3 exhibition to an unprecedented peak.

It is not an exaggeration to say that it is an unprecedented grand occasion.

But at the end of last year, the E3 organizer announced that it would not hold the E3 exhibition in 2007, which surprised countless people.

While surprised, I feel extremely disappointed and sad

Maybe it was because of financial pressure, maybe it was other reasons, or maybe it was because the organizer really had some reason, so the organizer made such a decision in 2006.

In a sense, the E3 game exhibition that people were familiar with before was over came to an end in 2006.

Many people will be puzzled when they hear this news, because before, people have just witnessed the grand event of E3 in 2006.

However, not long after the end of E3 in 2006, the organizers of the game exhibition made a painful decision, which was to cancel the E3 event held over the years.

The reason given by the organizer is-

The E3 game exhibition has begun to show signs of losing control. Whether it is the excessive number of exhibitions or the crowded abortion, it is a headache.

Based on various considerations, the decision to end the E3 game exhibition has almost been settled.

For all game production companies, the cancellation of the E3 event is undoubtedly a sudden bad news.

Game companies have always made the annual E3 game exhibition work hard as their goal. When this long-term goal suddenly disappeared, everyone was confused and had many doubts, such as future development directions and product promotion channels, etc.

But for major manufacturers, E3 is only one of the few choices. Without E3, they still have other ways of retreat.

For example, the Tokyo Game Exhibition is one of them.

And Bomi can also be promoted through China Joy.

Even Bomi Company doesn’t even look down on the promotion channels of these game exhibitions, because Bomi’s own channels are already rich enough, whether it is QQ, game platform, information platform... these can make Bomi Company’s games gain a high exposure.

For some small manufacturers, if one E3 exhibition is missing, it is actually quite hurt.

For example, Square, EA, 2K... These companies lack a good exposure channel.

For the majority of game enthusiasts, not holding E3 in 2007 will be a painful loss, which means they cannot see unprecedented grand occasions such as 2006.

There is no way to experience the games you are interested in at the E3 exhibition and take photos with the game COSER you like.

"It's been held for more than ten years. It's really uncomfortable to suddenly postpone the ticket this year."

"The key is that there is no way to see Nintendo's masterpieces, no way to see Square's new Final Fantasy products, and no way to see Bomi's brilliant new works this year. It's really uncomfortable."

"That's right, I was looking forward to the E3 in 2007. I originally wanted to say whether it would be the show of Bomi again this time. Bomi's performance last year was really eye-catching.

Unexpectedly, good guy, E3 will not do it anymore."

"It's so hateful. E3 was held so well last year. It can be said to be the best in history. And it's also full of stars. Even the Bomi Company in China participated. Blizzard in North and South brought too many surprises on E3. World of Warcraft was exposed for the first time...

Are these going to become masterpieces?”

...

The low pressure of the cancellation of E3 activity has been lingering until February this year when things turned around.

The organizer of the E3 event announced that E3 will return with a new look.

In other words, there was an E3 game exhibition again in 2007.

After returning, E3 not only shrank on the venue, but also moved the venue from the original Los Angeles Convention and Exhibition Center to nearby Santa Monica. Even the layout of the venue has undergone major changes. Large exhibition models or poster booths are no longer allowed to be placed in the venue. The E3 Game Exhibition was renamed "E3 Media and Business Advanced Conference".

The organizer of E3, the American Entertainment Software Association, has disclosed the official name, date and location of the 2007 E3 exhibition.

The 2007 E3 exhibition will be officially renamed to the E3 Media and Business Senior Conference, and the venue will be transferred from the original Los Angeles Convention Center to Barker Hangar, 40,000 square feet in Santa Monica.

In addition, it may be that this year's TGS (Tokyo Video Game Show) will be launched, and the E3 hosting time has also been adjusted.

The time will be changed from May to three days from July 11 to July 13 each year.

This is like pouring a basin of cold water immediately after excitement. It is not that people cannot understand the organizer's difficulties. As a key event in the year, E3 must also pay a corresponding price behind its popularity, but the decision to reform really makes people disagree.

Countless players scolded the organizer of E3:

"What are the organizers of E3 doing? Why did they suddenly shrink significantly after so many years of holding? Is it because of the money? Or is it because of something?"

"Such a small venue and such a simple facility, let alone Nintendo, even ordinary game factories won't go there, right?"

"This feeling is really uncomfortable. It is equivalent to the organizer feeding you a big meal last year, and this year it will reduce it to only a plate of pickled vegetables. If it is of this scale, many major manufacturers will not go there. Maybe this year's E3 will be really cold."

"Yes, I think the organizer is too unwise. It was so good last year. So many people participated, which directly triggered a huge topic. This year it was so simple, who would be willing to participate?

Without a game manufacturer, how could there be audiences?"

The exhibition industry is known as one of the most profitable entrepreneurial projects in the future and is listed as a high-income, high-profit and broad prospects in the sunrise industry.

Exhibitions are not only as simple as displaying the products of this industry, but also an opportunity to show the image of a city. Large-scale exhibitions bring development in the hotel industry, catering industry, store retail industry, tourism industry and other industries.

The main sources of profit for exhibitions are:

1. Exhibit costs When participating in exhibitions, companies need to pay for the booth. Different locations of the booths vary, ranging from hundreds to tens of thousands. Exhibitors can vary from dozens to hundreds according to the exhibition scale.

2. Ticket participants need to purchase tickets to watch the exhibition, each ticket ranges from dozens to hundreds of dollars.

3, catering, accommodation

4. Souvenirs, office supplies

5. Corporate sponsorship

So the organizer held the game exhibition in an unprecedented scale last year. This year, the audience would definitely not believe it.

As for another excuse, it's even more nonsense-

Because there are too many people visiting the exhibition, the management is chaotic and the organizer is in a miserable way.

So countless netizens criticized the organizers of E3, believing that they are really conscience-

I don’t even want to make money, but I still think there are too many viewers?

"That's right, this is the first time I've heard this. And when E3 was held last year, why didn't you say the scene was in chaos?"

...

As expected, once the news of the change of the E3 exhibition was released, it immediately caused an uproar in the world.

On April 2, 2007, Tecmo, a famous publisher in East Island, criticized the new E3 exhibition, believing that the organization of the exhibition was bad and was a "test product".

Tecmo will not participate in E3 2007.

“The management of the New Exhibition has no idea what they are doing?” John Inada, vice president of Tecmo, told reporters. “People don’t waste money on a guinea pig.”

In addition to feeling badly treated by the organizers of the exhibition, the lack of retail buyers' participation is also an important reason why this publisher with famous works such as "Ninja Dragon Sword" and "Dead or Life" is not interested in this E3.

"In the past, E3 management has been not very good at people, so people are not obliged to cooperate with them in this year's exhibition... I also heard that many retailer buyers will not come here this year," Inada said.

But what hits players in the face is—

Nintendo said: "No matter what, Nintendo will still participate in the E3 game exhibition this year. As long as E3 is held normally, we can see Nintendo. We will not disappoint players, and we will also work hard to repay players, so that players can experience the surprises Nintendo brings to everyone this year at the E3 exhibition."

Square also agreed with Nintendo, saying that they will still participate in the E3 exhibition this year. Although the facilities and venues are a little simpler, Square will definitely respond with 120% of their efforts to the love of gamers.

This time Square will bring a new Final Fantasy work.

...

So the media subsequently made corresponding reports:

"It can be predicted that the situation of this year's E3 exhibition is much worse than before, and the venues and alms are reduced. Due to the restrictions on the venue, there will not be many game dealers participating.

It can be imagined that many game manufacturers, even Nintendo and Sony, can obtain exhibition locations and area sizes that they are not better than other game manufacturers.

Overall, this year's E3 exhibition is a small-scale exhibition, which is not as inevitable as before.

But players don’t have to worry too much, after all, big manufacturers like Nintendo and Square will still participate.”

...

However, in addition to some Japanese-style large companies, many game manufacturers have made it clear that they will not participate in this year's E3 exhibition.

For example, EA, Blizzard, take two, Microsoft... They all said they would not participate in the E3 exhibition.

This situation is more embarrassing.

The main reason may be from many aspects.

First of all, under the general environment, the economic situation of the United States is not very good. In March, the Dow Jones Industrial Average fell by 2 points.
To be continued...