Writer: Han Han

Mango TV: He Jiong, Li Xiang…

In short, both sides can almost do something for the sake of celebrity resources.

At this time, the advantages of the portal website are reflected.

Whoever can provide more exposure resources for celebrities will be more willing to go to.

However, for the current situation is unclear, the choice of the star is-

Go to both sides.

Post a blog on Sina, or a blog on Blog, or a scarf on Bomi.

This word is very vivid, so the celebrities joked that I was knitting a scarf in Bomi.

...

For many celebrities, blogs are not as convenient as Weibo.

Because many of them are not very good at writing large-scale blogs, and not everyone is a so-called [talented man] [talented woman] like Lao Xu or Gao Xiaosong. It is time-consuming and labor-intensive to write a blog.

But writing on Weibo is different. Weibo gives people a very casual and free feeling, and they interact with fans more.

I sent one this morning. I ate a bowl of hot dry noodles in Wuhan, and someone will reply to you immediately:

"Is hot dry noodles? My house is authentic. Welcome to me and I'll treat you to it."

"I prefer eating biangbiang noodles from Shaanxi (sorry, I can't type that word, please read it). This thing is really delicious. I'll treat you to Shaanxi."

"What is biangbiang noodles? I have only heard of Dandan noodles..."

"We have a good beef noodles here, welcome to Lanzhou ramen."

...

It is precisely because of the convenience and speed of Weibo that many celebrities are more keen to post their news on Weibo.

And this interaction is particularly interesting.

On January 1, Bomi’s Weibo was launched. Zou Jielun registered an account on it and obtained the official Big V certification.

At night, Zou Jielun didn't know what to post, but at the urging of Boss Cao, he reluctantly wrote on his Weibo:

"I wonder if anyone listens to "Chopin of November", although it is already January. @Bomie Music"

Bomi has many official certification numbers.

For example, Bomi Music is one of them. In addition, Bomi Games, Bomi Film and Television...

This is also a classic Weibo account for celebrities and official interactions.

A bunch of people reply below:

"I'll just go, what did I see? Is this Zou Jielun? Is it him?"

"It seems to be true? You see, his name has the official Big V certification on Bomi Weibo. Generally, Big V certification means that this is a real person, otherwise the defendant will infringe and slander."

"Wow! So awesome, even Zou Jielun is here."

"Are you stupid? Zou Jielun is an artist under Bomi. Of course, he has to help his old boss support the venue."

"That's great. I thought Zou Jielun was so low-key. It was impossible to join any blog or Weibo online. Bomi was too awesome, right?"

"@Zou Jielun, some are some, I'm listening to your music. Although it's January, Chopin in November is very nice."

"It's really true, it's 11:23 pm now, and I'm listening to nocturne."

"Hahaha, I'm singing Coral Sea with my favorite girls."

"Come on Zou Jielun! I hope you can bring us more and better music."

"Remember to notify us as soon as possible if you have any news in the future!"

...

On the first day Zou Jielun joined Bomi Weibo, he immediately brought huge fan traffic.

In this day alone, Zou Jielun's only Weibo post has been reposted more than 1 million times, and the number of new registered users has reached 2 million.

Weibo and blogs provide a convenient and fast channel for communication and interaction with celebrities.

Those stars who are usually out of reach have brought everyone closer to Weibo.

Especially when they share what they are doing and what they feel at this time, you will feel-

This person lives alive.

It's not just on the screen, it's so far away from us.

It is precisely because of this sense of interaction that the popularity of Weibo and blogs has led to the popularity of them.

This is the super star effect.

Seeing Zou Jielun logging on Bomi Weibo, the two main editors on Sina Weibo were completely full of blood.

"I'll go, Bomi's move is too ruthless." Hou Xiaoqiang said gritting his teeth.

Although Sina has media, channels and platforms, there are no fixed artists.

Because Sina has existed as an Internet service company so far, its business is developing in ways to provide users with better and better services.

But what Sina doesn't have, Bomi has it.

Bomi now has a record company and has signed many singers under its jurisdiction.

Just one Zou Jielun can directly raise a wave of traffic, which is simply a terrible ace.

The most important thing is that this ace is something that Sina can never pull over.

"Yes, Zou Jielun is a sure thing to stand up for Bomi's Weibo. Boss Cao has no reason to put artists with such a large fan base.

Just one Zou Jielun is enough to open the gap with us." Chen Tong said uncomfortable.

If it was just a premonition that Bomi Weibo would become Sina's most powerful opponent before, then now they are witnessing the living reality.

Bomi's artist Sina cannot get it.

But most of Sina artists can be reached, which is very uncomfortable.

For example, Chen Kun, who came with Lao Xu and others, opened his Sina blog and then opened his Weibo account on Bomi Weibo, and posted more messages on Weibo than on the blog.

Do you think you are angry?

The key is that you have no place to talk about.

Chen Kun and Liu Yifei have both acted in Bomi's TV series, and helping companies that have given them resources is also a kind of reciprocity.

Although Bomi's TV series is not very good, he has huge resources in the Internet industry.

The portal website is the first and the social platform is the first. I wonder how many celebrities want to curry favor with Bomi?

Now Sina blogs are mainly supported by Lao Xu and CCTV.

Lao Xu has more fans on his blog than Weibo, so he naturally puts the business center here.

The same is true for Gao Xiaosong. Instead of posting some meaningless life content that seems to be [secular], it is better to write a blog essay with a [public knowledge] feeling.

...

Fortunately, these people didn't hesitate to ask for it.

Now Ai Xiaomi is filming the Wandering Earth, and has invited many patriotic stars to join and help.

Zou Jielun has many connections in Baodao and Xiangjiang, so these people were also pulled in.

Sina Blog and Bomi Weibo are gradually dividing the world.

However, due to the fragmentation and convenience of Weibo, Weibo now has a greater market share.

To be precise, Weibo has much more users than blogs.

With the addition of QQ traffic, in just fifteen days, the number of users on Bomi Weibo exceeded 30 million.

In comparison, Sina Blog has only more than 1 million registered users.

But according to Cao Yang's experience, as long as 1 million is exceeded, it means that Sina blog has been started.

It is impossible to collapse in a short period of time.

After all, most celebrities have posted on both sides, so fans naturally have a lot of overlap.

According to Cao Yang's idea, Bomi Weibo will coexist with Sina Blog for a long time.

...

In fact, the same is true, Sina's reaction is very fast.

After Bomi achieved brilliant results, Sina immediately changed its direction and began to develop its own Weibo, and it is expected to be launched in 2 months.

This kind of thing is to take the upper hand first. Once the Matthew effect occurs, it will be difficult for later generations to catch up.

After discussing with Chen Tong and ceo Cao Guowei, Hou Xiaoqiang immediately made a strategic change and began to follow the Weibo route.
To be continued...