262. It is different from the expected script (additional updates for the leak of building for the leader)

In 2005, Hou Xiaoqiang became Sina's deputy editor-in-chief and began to be in charge of blog business. He personally invited well-known writers, celebrities, directors and media people to join the author team of Sina's blog and sent people to teach celebrities who can't write blogs. Li Yuchun, Zhang Liangying, Luqiu Luwei, Xu Jinglei and other most popular people have become the service targets that Hou Xiaoqiang has worked hard to maintain.

The celebrity strategy has aroused criticism from inside and outside the industry, and it feels that it worships authority and voice, undermines the concept of equality on the Internet. However, the objective fact is that it makes Sina the most influential blog website in 2006.

On January 1, 2006, Hou Xiaoqiang, who went to work in the morning, was called by editor-in-chief Chen Tong as soon as he arrived at the company.

"Xiaoqiang, come to see this."

"What?"

Hou Xiaoqiang followed Chen Tong in confusion.

When he went to the conference room, Chen Tong opened a link.

After only one look, Hou Xiaoqiang widened his eyes in surprise.

He quickly operated the mouse and browsed.

"What's this?"

It feels a bit similar to a blog, because he saw a lot of life messages sent by celebrities on the homepage.

For example, Liu Yifei just posted a picture of herself on it, which is dressed as Xiaolongnu in the new version of the Condor Heroes.

There are a bunch of people commenting below:

"Wow, my Xixi is probably Xiaolongnu's girl?"

"This is really beautiful, right? I'm a little envious of Yang Guo."

"Xixi's costume is really amazing."

...

In addition, you can also see the updates sent by other celebrities:

Chen Kun said, "When I'm not filming, I like to write in the corner of the room.

This small corner not only makes me relaxed, but also a way for me to talk to myself.

Where is your relaxed corner? Welcome to share with me the topic #My Relaxed Corner#, the relaxed corner that belongs to you and feel the power of calm. #The Power of Walking# L”

There are several buttons below:

The first is collection, the second is forwarding, the third is commenting, and the fourth is like.

Click to open the comments, and a bunch of people replied below:

"My relaxing corner: I wear headphones at night and listen to Brother Kun's related audio, and I will calm down and will not be irritated by the noise outside."

"Where is calm, it is also a place of peace of mind"

"It should be a small yoga mat, practicing asanas to watch breathing, and sucking Kun in your spare time after work."

...

After looking at it for a while, Hou Xiaoqiang raised his head with a serious look on his face, "What is this?"

"Bomi launched the Weibo function." Chen Tong said.

"Weibo?"

"Yes," editor-in-chief Chen Tong operated the mouse, "It looks quite similar to our blog, but it looks much more convenient and quick. The reason why it is called Weibo is because it can only post text content within 140 words.

When the people you follow post a new Weibo, it doesn’t have to click in like our blog to see it. You can see what others have sent on your homepage.

And you look at this.”

Chen Tong said, reposting the Xiaolongnu Weibo post by Liu Yifei just now.

After forwarding, this Weibo post went directly to Chen Tong’s own home page.

In other words, those who follow Chen Tong can see this Weibo post by Liu Yifei.

"As long as you forward it, others can see it on my homepage, which is equivalent to every user becoming a disseminator of information."

"Hiss..."

Hou Xiaoqiang took a breath of air conditioning and felt his chest stagnation.

This is a damn...

Hou Xiaoqiang has heard of this operation-

When Bomi released games in the island country, he adopted this strategy-

It's called viral marketing.

On Weibo, it is called viral transmission.

And this function is not available on Sina blogs at present.

"Damn!"

The newly launched Weibo product from Bomi feels that it is more convenient and faster than Sina's blog and is more conducive to dissemination!

Hou Xiaoqiang felt nervous, "Isn't this..."

We want to finish?

Chen Tong also had the same expression, "I met a strong opponent, and we are really having a big deal this time."

...

If you want to talk about the difference between blogs and Weibo, you can roughly summarize it into several aspects:

First of all, Weibo has a word limit, allowing the content to be sent within 140 words, while blogs do not have this limitation. You can send a lot of pictures or a big essay.

Just like the talented woman Lao Xu, she often shows off her calligraphy on her blog, or publishes some of her own mood articles, which looks romantic and poetic.

Blogs are relatively formal and take more time.

Weibo is more fragmented, and you spend very little time publishing a sentence or a picture anytime, anywhere, or even not even these, just to @ someone and then write a comma in it.

Writing on Weibo can be just a sentence or a current mood. Just complaining can attract other people's attention and resonance.

Writing a blog is equivalent to writing an essay, and you have to have content first.

Therefore, Weibo is more casual. For celebrities, using Weibo to interact with fans can be more frequently.

For example, if you go to make hair today, the hair color is a little green. You can post this with pictures and post a Weibo post, and you can still get reposts from countless people.

Secondly, the difference between Weibo and blog is that when you watch someone’s blog, you need to click to enter the person’s blog page to browse.

But Weibo doesn’t have to be so troublesome. You just need to follow this person. When he/she sends news, it will be displayed on your homepage. You don’t need to enter the other party’s blog page to see the content he posted.

Third, blogs are provided by the official, while Weibo is spread spontaneously by users.

Weibo only needs users to click on forwarding or sharing, and others can see it.

This method of transmission is what Hou Xiaoqiang said about viral transmission.

Cao Yang is very proficient in this game.

A user posts on Weibo and those who follow him can forward this Weibo post.

After forwarding, Weibo will enter the Weibo page of the forwarder. As long as these people have followers, they can see the original Weibo content through this medium.

By forwarding it layer by layer, a Weibo may be able to be disseminated countless times in a short period of time.

It is precisely because of Weibo's viral communication function that the speed of online public opinion spreading is so fast, just like a gust of wind passing through the border.

The advantage is that it can quickly increase exposure and influence, the disadvantage is that-

It is prone to cyber violence.

The power of public opinion is infinitely magnified on Weibo.

This area will become the top priority of Bomi's governance in the future.

If you are not careful, you will be the kind that will cause the entire product to be doomed.

Therefore, before launching Bomi Weibo, Cao Yang had already established a regulatory team. It is necessary to do a good job in supervision. Once any sensitive information is found, it can be notified by the system to delete it as soon as possible.

...

After Bomi Weibo was launched in January, because it also used the celebrity strategy and converged with the Sina blog's strategy, the two sides immediately formed a direct competition relationship, and it is not an exaggeration to describe it as a face-to-face bayonet.

This is a total battle to grab people.

Sina Blog invites well-known writers, celebrities, directors and media people to join the author team of Sina Blog.

For example, many famous CCTV mouths: Huang Jianxiang, Cui Yongyuan...

Celebrities: Li Yuchun, Zhang Liangying, Luqiu Luwei, Xu Jinglei

Writers: Gao Xiaosong, Guo Xiaosi...

And Bomi Weibo is not willing to be outdone, so he invited:

Celebrities: Liu Yifei, Chen Kun, Wu Jing...

Singers: Zou Jielun, Lin Junjie, Cai Yilin...
To be continued...