Chapter 148 146. Do you know what viral marketing is?(2/2)
"Of course not." Cao Yang thought, "Do you know, besides guns, there is something that is very useful."
"What?" Ai Xiaomi asked in confusion.
She really couldn't think of it.
Cao Yang smiled slightly and spit out a word—
"money."
"ha?"
It was at this moment that Ai Xiaomi suddenly had some doubts about life.
Is the boss going crazy?
You obviously want to make money from others, but now you want to give money from others?
Yes, that's what Cao Yang thought.
In my previous life, there was a very violent game marketing method called -
Buy quantity.
What does it mean?
For example, through the test, you find that your game is deep enough, and people have a strong desire to pay. The number of players may be very core, and only a small number of players will choose to retain it, but they can contribute very high value to the game.
It may be that it contributes 50 yuan per person.
Then the game company will use the method of buying volume, hiring players to come in and play the game by spending money, and then continuously rolling the plate up.
It is possible that one player can cost 10 yuan or one player can cost 20 yuan, and among the 100 players, less than 10 people may be left in the end. These ten people can spend 100 yuan on the game, or even more.
Then the overall result is-
Although the game dealer spent a certain amount of money and bought a group of players to play, because the core players retained it and they contributed the amount spent on buying, the game company still made money.
What to do afterwards is very simple-
That is to keep throwing out the money and exchange more players for them to come in until the plate is expanded large enough that it is difficult to find players without buying volume on the market.
Ali Beibei's "The Three Kingdoms Strategy Edition" was able to be done with "Rutuzhibin" occupying the market, which was the method.
Although the game is very niche and has few core players, it is possible to expand the plate by continuously buying volume, and finally snowball the game by sucking the player's blood.
There are two prerequisites for buying volume marketing:
First: The game has a high viscosity to the core users or is of good quality enough to attract the remaining players to pay.
Second: The money you earn is more than the amount you buy, and the average contribution of the capita is worth more than the amount you consume. This is easy to understand. If you don’t make ends meet, then the amount you buy is a loss, and the more you buy, the more you lose.
If you use the same mode to set it up, first of all, the quality of Honor of Kings is now excellent and players have a good reputation for it.
The price of the two Honor of Kings is 6,000 yen, equivalent to 350 yuan for soft girls.
In the meantime, you can spend at least 200 yuan, which is about 3,500 to 4,000 yen operating space.
As for how to operate, Cao Yang has not thought it very clearly.
There is one biggest difference between stand-alone games and online games-
Single-player is a one-time transaction, and the pit is clearly told to you.
Online games are long-lasting and the payment pit is overwhelming.
You can use 20 yuan to ask the player to play an online game, and then guide it to pay more than 20 yuan in the game, but it is difficult for you to take out 20 yuan and ask a player to buy a stand-alone game disc that costs 60 yuan.
This is not much different from direct price reduction or discount.
Limited-time discounts are a promotional method, but what Cao Yang needs is [Dissement]
Ai Xiaomi stood there, looking at the boss who was thinking hard and didn't dare to move.
She was not sure whether Cao Yang, who was lying on the chair with his eyes closed, still needed her, or rather, this was a hint—
Let her leave here because I want to be quiet?
Ai Xiaomi was extremely entangled.
Until 2 minutes later, Cao Yang suddenly opened his eyes.
Ai Xiaomi was so scared that she jumped a big step to the side.
"Damn it, boss, you're always scared me like this, I'm very brave."
Cao Yang smiled calmly, "Let's have a meeting, call the person who calls Xingyue, we will call the conference."
...
At 2 pm, after communicating with Xingyue, Ai Xiaomi organized a meeting.
"Do you know viral marketing?" Cao Yang asked directly.
"Um?"
All the participants raised their heads strangely and looked at Cao Yang in confusion.
...
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I will try to drive Chapter 5 out before 12 o'clock.
Chapter completed!