Who is wrong?

Cao Yang himself was a little suspicious of his life, so that after he returned home, he did not sleep well all night.

Now Pei Siqing's belly is getting bigger and bigger, and Cao Yang is still worried that it will affect her, so he sleeps in the guest room, which is convenient for office work.

He stood in front of the windowsill, looking at the traffic below, thinking carefully—

Where did not do well this time?

But after thinking for a long time, Cao Yang followed all the links, but there was still no answer.

This time's sales results are equivalent to pouring a basin of cold water on Cao Yang.

He originally wanted to take this opportunity to successfully enter the Dongdao market. If the domestic stand-alone game market is in a downturn in the future, he could only take the overseas route.

I thought that with my vision that surpassed the times and the large amount of game experience accumulated in my previous life, there was no reason not to succeed, but I didn't expect that I would slap in the face in the end.

If this battle fails, if it is finally attributed, then Cao Yang can only think that it is-

The islanders are too exclusive.

As a Chinese company, it is difficult to open up the market in island countries by relying on cultural products, unless it is completely handed over to Xingyue to produce in the future. In all games, Bomi's name is not mentioned, Bomi just lies behind to make money.

This is how possible it is.

However, this is far contrary to Cao Yang's original intention.

What he originally wanted was to make Bomi a world brand, surpassing Nintendo's kind.

Now, my heart is cold.

...

This is not the coolest. Next, the sales of the Japanese version of Honor of Kings 2 in the island country also declined layer by layer, as if they were following the old path of Honor of Kings 1.

After the first week, sales volume was fixed at 5,000.

This can basically be declared a failure.

In the island industry, many people are paying attention to this matter.

For example, the key club, at the beginning, they thought that this galgame called Honor of Kings might become their strong rival, but after seeing the results, their mentality became much calmer.

Key Club is a well-known galgame production manufacturer in the industry. The most famous representative works in my previous life were Clannad and air.

On June 4, 1999, the key company released the company's first galgame—

"Kanon".

"It's snowing down the streets of my memories", with the theme of "miracle" and "agreement", a work about memories and longing, a story entangled between the past and reality, exudes a burst of sadness between the light, which is a touch that can directly reach people's hearts, leaving players with true tears without warning, and it is difficult to calm down for a long time. Although it is a happy ending, the sadness has long been lingering in the players' hearts.

"Kanon" set a miracle in the industry. The first work of the newly established company broke the record of 100,000 monthly sales. Since then, people who are deeply involved in the "Kanon complex" have always remembered the name KEY.

The key club is concerned about Honor of Kings because Honor of Kings is a galgame, with a good style and excellent storyline. So when it was released, they were a little worried that this game might set off a new storm.

I just didn't expect that the final results would be so bleak.

"In my opinion, this game has obvious potential, why is the result not very ideal?" said the great devil Mazhijun in confusion.

He is the main core member of the key club, a terrible script master who is as famous as Lao Xu, and is just a terrible script master who exists to abuse players.

"Who knows? I have some friends around me who think this game is good when playing, but there are very few people buying it." Another colleague said.

"It's because no one has the habit of trying new things?"

"But that's OK, right? I'll lose one competitor in the future. I was a little afraid of Nasu Mushroom and said that Yue Ji had done a pretty good job before."

"Yes, I really don't know what Xingyue thought, how could she think of being acquired by a Chinese company?"

Sega, Sakura Fighting Team:

"Hey, have anyone played the latest game where you can see advertisements all over the street?"

"Are you talking about Honor of Kings? I've played it."

"How is it? Feeling."

"If you have considerable reviews, I think it's pretty good. It may be the same group of users as our newly released games."

Sakura Wars is Sega's old IP game. It has been released in 1996 and has been made in total for 3 generations so far this year.

At the beginning of the year, Sega's Sakura Wars 3 sold 100,000 copies.

The team is now working on the production of Sakura Wars 4, and it is expected to be launched at the beginning of the year 2002.

"But I don't know why the sales of Honor of Kings are not good. I thought it would be our strong rival."

The president of DMM company, Keiji Kameyama, saw this achievement of Honor of Kings and did not agree with it.

"I can only say that the Chinese think our market is too simple, which is an expected achievement."

"Yes, yes." The subordinate echoed.

Keisi Kameyama didn't care about this anymore and continued to work on his work.

...

In order to pursue the truth, Cao Yang asked Xingyue Company to entrust ground promotion personnel to conduct an interview-style investigation. Some of the samples were from players who purchased Honor of Kings, and some of them were from players who had heard of but did not.

This is a habit that Cao Yang developed when working at Penguin in his previous life. If you find that the data is biased from what you expected, then the best way is not to think about it, but to directly ask your research object-

That is, the player himself.

After ten days, more than 3,000 questionnaires were conducted, and Xingyue provided a very detailed analysis report.

In the report, more than 3,000 questionnaires were appended to the back, and then several very important conclusions were drawn:

First, players who buy Honor of Kings have a high evaluation of Honor of Kings, and believe that this game is first-class in terms of style, voice actors, and stories.

Moreover, they played for a lot of time, and many people had to pass all if lines until they passed. They enjoyed the process of playing King of Glory 1.

Therefore, many players who have purchased Honor of Kings 1 will basically also buy Honor of Kings 2.

Judging from the data, it is almost the same. The sales volume of Honor of Kings 1 is less than that of 2. Many core players of Honor of Kings 2 are actually people who have played 1 before.

As for why they don’t recommend it to their friends?

The islanders answered this:

Player 1: "Hey? I thought this game was very good, and the streets were full of advertisements. I didn't need to recommend it at all, right?"

Player 2: "I thought others were playing this game too. Do you mean I am a minority?"

Player 3: "Isn't galgame a process that can be experienced by oneself? Why do you have to ask others if they have played it? If they like it, they will naturally go and play it."

...

Players who bought Honor of Kings gave high scores of 9.5 and 9.0 to the two games respectively.

Second, for players who know Honor of Kings but do not buy:

40% of people said they were not interested after seeing advertisements and posters.

30% of people said they were very interested, but hoped to wait for observation for a while. If your friends around you think it is good, buy it.

55% of players guessed that this game might be interesting, but they had no confidence in the Chinese producers, so they didn't dare to buy it.

Other players:...

The added value is greater than 1 because there is a high overlap among players in Class 2 and Class 3.

For players who do not know about Honor of Kings and have never played it, there is no need to investigate.

"Damn...it's actually the case."

After reading the report, Cao Yang was almost crying and fainted in the toilet.

It turns out that they are not doing well enough.

Just because of the unique cultural environment of the island country and their preference for playing galgame alone, this thing is difficult to spread even if it has a good reputation.

Many people are waiting and watching, but those players who have experienced it think the quality is not recommended because they think others already know the fun of this game.

In addition, the islanders themselves do not like to bother others and do not want others to bother their creatures, which leads to an extremely low subsequent transmission effect.

This is really beyond Cao Yang's expectations.

This situation is like Honor of Kings is a very infectious virus, but infected people have been quarantined one after another and wear masks well, which has not spread.

"How could this happen?" Cao Yang covered his face in pain.

But Ai Xiaomi also had a headache when she looked at the report, "We have no good idea. This is because the culture is different. You can't point a gun at others to buy it, right?"

“Hey?”

Cao Yang suddenly jumped up from the chair.

Ai Xiaomi was shocked.

"Well... Boss, you're scared me to death..."

"Xiaomi, you are really my blessing!" Cao Yang said, holding her shoulder.

"Hey? Really, is it true?" Ai Xiaomi looked at the boss's handsome face and couldn't help but feel panicked, "So what should we do next? Do we really point a gun at someone else to buy it?"
To be continued...