Now, it is time to put the agenda on the commercialization of the blog website.

In fact, when the blog website was launched, it actually had some business activities.

For example, the most common advertising business of a website has been launched on a limited basis.

However, after a period of experimentation, the blog operator found that the blog website did not obtain significant profits based on individual users' charging, advertising, value-added services and other models.

First of all, it is difficult to implement charges for individual users.

In the United States, the way blog websites are used is to charge users for service fees, but this method is not feasible in the country.

One is that the blog usage habits of foreign blog websites are different from those of domestic users, which leads to the lack of loyalty of domestic blog users to the blog network they use.

Secondly, in addition to online games and corporate emails, domestic Internet services have always been difficult to implement fees, and the free habits of online users over the years are difficult to change in the short term. Once the charges are implemented, they will inevitably face the dilemma of user loss.

In addition, the commercial value of blog advertising is limited.

Although bloggers create a large number of articles every day, the articles contain a large amount of information, but the value and value of these information are limited. They can have the ability to process texts and promote them. Only a very small number of them are there, and most blog posts cannot produce any social benefits.

And even if the benefits are generated, it is actually more based on the contact between the blogger and the interest provider. As a platform, it is difficult for the blog website to gain benefits from it.

After various considerations, Qiandu Company finally temporarily canceled the commercialization of Qiandu blog and developed freely as a supplementary product under the company.

It was not until Qiandu Blog incubated into an independently operated Xinlang Blog and promoted it extensively that it faced pressure to make profits and burn money that commercialization was once again raised by the management.

The management of Xinlang Company, which is jointly produced by Qiandu Company and Shenghui Company, naturally had some thoughts on the commercialization model and development ideas of the blog website.

Although the commercialization plan they proposed was still the same as usual, Lou Chenggong has no good ideas now. The commercialization of the blog was also a difficult point in his previous life, and it was even more difficult to use history as a mirror. So Lou Chenggong planned to let them do it.

Because maybe those business elites can really break the situation with the old tricks.

After reading Shenghui's business emails, Lou Chenggong then opened the business emails sent by Shao Zhigang's email account of Qiandu Company.

Whether it is Shenghui Company or Qiandu Company, although the emails sent to the Building promised email account are nominally derived from the bosses of the two companies.

But in fact, these two email accounts are under the jurisdiction of the company's administrative department.

The relevant documents sent to the building's promised mailbox by the administrative departments of the two companies using the general manager's email address to the administrative departments also drafted by the administrative departments. After the general manager reviews the email, the administrative departments will send an email.

So the email account is Shao Zhigang or Zhang Xiaoya, but in fact the email is not really sent by them.

Qiandu Company's development has maintained a steady growth rate because there are too few challengers and most of them are too weak.

The search industry has relatively high technical barriers, and not all companies can make it. Without technical accumulation, even a formed search engine cannot be created - because patented technology alone can kill you.

Now the domestic keyword search market is showing a trend of three polarities. Qiandu Search, Gu Ge China, and Yahoo China are each one, and are at the first echelon of the search industry, jointly separating 85.58% of the market share.

Then there is the second tier of keyword search led by Xinsurf Search and Zhongsou Search, with a market share of just over 10%.

Compared with chat software, online games, portals and even other fields of the Internet, the competition for search projects is the least.

Because there are less than ten companies operating search engines in the entire China Internet.

However, although there are few competitors in the search industry, the intensity of competition is not weaker than other fields.

Because none of these companies operating search engines have a market value of less than one billion.

Everyone is rich and powerful, either someone praises or has money to burn.

As for Dayue Network, which the building promised to acquire two years ago, the company has long been integrated by Brother Gu China. The current predecessor of Brother Gu China is actually Dayue Network.

As for where Peng Jian went?

Lou Chenggong didn't know and didn't care.

Among the current first echelon of the search industry, Qiandu has the largest market share among the three poles, with the widest popularity and influence, and can be regarded as the leader in the domestic search industry.

But the market share of this leader is not too advantageous, at least Qiandu Search's market share cannot completely overwhelm the other two poles.

This made Lou Zhengnuo feel a little uncomfortable.

Damn, advertising is being sold every day, and the RMB is burning every month. As a result, the market share has only increased by 3.52% compared to the data in the previous quarters?

You should know that Yahoo Search has only been in China for half a year, and its market share has broken from zero in half a year to the point where Yahoo Search can be listed as one of the three poles of the search industry by enthusiasts in China.

In contrast, Qiandu Search's user growth rate is far inferior to Yahoo Search's Chinese version.

Although there is a difference between starting from zero and from one hundred to five hundred, it is also a fact that the growth rate of light theory is not as good as Yahoo.

Lou Chenggong was not satisfied, but he also knew that it was no wonder that Qiandu Company’s management was not.

He has always seen the development of Qiandu Company. Although Shao Zhigang has become a master and become an administrative member halfway, he has not made enough development when he is in charge of Qiandu, at least he has not slacked off in implementing the policies promised by the Changlou Building.

Qiandu Search's new user growth has not been greatly affected by the high-intensity marketing war, and daily visitor users and precipitated users have not been greatly reduced due to the newly entered search engines. This has proved the excellence of Qiandu Company's grass-roots team.

In the report, Shao Zhigang said that the next stage of Qiandu Search's operation will continue to maintain high-intensity marketing, supplemented by improving technical capabilities and enhancing search accuracy solutions, and strive to widen the market gap with Gu Ge China and Yahoo China as soon as possible.

These are all clichés. The cost of leaving search engine users is relatively low. Although the building promises to use various functions and products to strive to increase the cost of leaving users, to be honest, the cultivation of user habits cannot be successful overnight.

In fact, the tricks that Lou promised to use are not ineffective at this stage.
Chapter completed!